Debbie Penko, Pe Email & Phone Number

Costa Mesa, Ca, Us

Newport Beach, California, Us

I am passionate about driving the success of this cutting-edge structural engineering software designed for full wood building design.- Strategic Marketing & Sales: Developing and executing comprehensive marketing strategies to drive sales, brand awareness and engagement. Identifying and securing new business opportunities and partnerships.- Product Management: Overseeing the entire product lifecycle of LAVA, from concept to launch. Collaborating with the team to ensure the product meets market needs and quality standards.-Startup Launch: Leading the strategic planning and execution of the startup launch. Developing operational processes to support growth and scalability.Connect with Me:I am always looking to connect with professionals in the structural engineering and construction industries. Feel free to reach out if you're interested in learning more about LAVA, potential collaborations, or industry insights.Website: www.cbs2llc.com

Irvine, California, Us

As Principal, Business Development at BORM, my primary focus is on spearheading strategic initiatives to expand our market presence and drive sustainable growth. I will be leading efforts to identify new business opportunities, foster strategic partnerships, and enhance client relationships.Key Responsibilities:- Strategic Planning: Develop and implement comprehensive business development strategies that align with BORM’s vision and goals.- Market Analysis: Conduct thorough market research to identify emerging trends, competitive landscapes, and potential opportunities for growth.- Client Engagement: Build and maintain strong relationships with key clients, understanding their needs and delivering tailored solutions that drive value.- Partnership Development: Identify and cultivate strategic partnerships to enhance our service offerings and expand our reach in the market.- Revenue Growth: Drive revenue growth through the acquisition of new clients and the expansion of existing accounts.

Foothill Ranch, California, Us

Oversee the vision and strategy for new and existing products with a focus on upgrading legacy applications to modern platforms and designing next‐generation SaaS software.- Orchestrated the seamless transition from a perpetual licensing model to a subscription‐based one, requiring close collaboration and concerted effort from every department within the company.- Successfully incorporated a Software as a Service (SaaS) product into our suite of offerings, expanding our market reach and enhancing our product portfolio.- Guided development teams across the U.S. and Ukraine in the creation and deployment of a .Net platform for the conversion of Win32 applications.- Established sales and customer training teams to migrate customers to updated platform.- Increased sales by 150% over 6 years resulting in sales growth of $16M.- Scaled the business by building out mid‐level management and mentoring first‐time managers to facilitate a smooth platform transition.- Pioneered the development of a comprehensive Ecommerce platform, streamlining the sales process to facilitate a low touch, customer‐centric experience.- After an acquisition, developed and successfully implemented a product roadmap for integrating legacy applications with the software of a newly acquired business. Led a Vision Summit with stakeholders to promote collaboration from both companies and share product ideas.

Foothill Ranch, California, Us

As COO, I focus on executing the strategic plan and the aligning the company goals.My role includes the following:Oversight of all customer facing processes (sales, tech support, website, etc.) - Continuous process improvement to make the customer experience as easy as possibleProduct planning for all programs - Developing relationships with industry leaders to understand the market direction - Surveying and understanding the customers "pain points" - Planning features and products to create a better workflowManagement of software development processes - Train and manage the project management team - Align development teams in US and internationally - Driving continuous improvement in all processes - Coordinate software development with external partners to create interoperability Oversight of all product specifications for new products, features and bugs - Oversee the management of all releases (testing, product documentation, customer notifications, etc.)Direct management of technical support team (10 engineers) - Maintain the industry leading technical support for structural softwareCoordination with marketing and sales team - Aligning the product releases with marketing content - Monitoring the sales to understand the trends and align product plans accordingly

Foothill Ranch, California, Us

As Director of Product Strategy, I am responsible for defining the product vision and communicating it to the entire company. Responsibilities include: - Developing the product plans and road maps- Management of technical support team - Management of all customer training- Management of all product specifications, releases and testing- Management of the development process and converting to a more agile approach- Creating marketing content and assisting with sales

Foothill Ranch, California, Us

As a Senior Project Manager, I manage products and product teams over the entire product lifecycle from schematics through release, and post-release maintenance. Major accomplishments include: - Created a new concrete software product; RISAFloor ES Which included interface design, defining the calculations, project management, testing, release planning, and sales and marketing strategy. - Created an internal ticketing system to track bug and enhancement requests to help organize the growth of the company and user base.Responsibilities include: - Review technical engineering specifications and convert them to easy-to-use software UI with comprehensive output. - Convert customer feedback into step-by-step specifications for developers. - Monitor progress on the project and perform triage on developer’s task lists near release time to ensure on-time release. - Manage all testing, documentation, development, and marketing for each release to ensure a successful release for the staff and customer. - Prioritize development items and plan multiple phases (releases) over a multi-year period to provide a well-balanced release with new features, enhancements and bug fixes.

Foothill Ranch, California, Us

As technical marketing engineer, I provided marketing and sales functions for all the structural software programs. Responsibility include: - Direct sales to engineers including in-person and technical web presentations- Create technical presentations content that generate interest and sales leads- Plan and attend trade shows- Teach full day in-person training classes for a fully immersive software learning experience- Create and present webinars/videos on new features and technical topics - Write technical articles and manage the news blog to promote the company content- Provide excellent post-sales technical support to customers by phone and by email- Write technical specifications for the software products using my customer facing experience to provide the best user experience.

Columbus, Ohio, Us

Us

Boulder, Co, Us

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Bs, Civil Engineering

Education record