Debbie S. Email & Phone Number

Swindon, Gb

Shrewsbury, England, United Kingdom

United Kingdom

Proposition development and launch for all AB Vista products and technical servicesIntroduction and delivery of strategic business planning process to align functions, developing key objectives to drive business growth with defined annual plans and key milestones for all regionsDevelopment of company infrastructure and market insight processes to improve customer, market and business performance visibility, including global research, incorporating key insights into business strategy.Creation and execution of the global marketing strategy across multiple species and customer groups

Marlborough

Leadership position within the global product team, responsible for proposition creation and development for products and technical services.Leadership position within global marketing function with direct line management responsibility.Responsibility for new product and service commercialisation, including definition of global go to market strategy and launch plan, ensuring key product milestones are reached on time.Utilisation of customer and market insight, translation of technical data into a clear and commercially attractive offerEngagement and training of regional marketing teams, commercial teams and distributors; providing case studies, economical evaluations, supporting data Developed and hosted high profile academic seminars, alongside the communications strategy to bring the findings to the global market.Marketing capability development across the business; mentoring and training sessions for global marketing team.

Development and implementation of the regional launch for the new Specialities product range Creation and implementation of marketing strategy for Heavy Duties and Specialities in UK & ROI. Developed annual marketing plan for each channel to marketEngagement with different stakeholder across the business; distributors, original equipment manufacturers, direct sales team and retail team to develop and interpret customer and market insights Development of all customer facing marketing activities related to product portfolioWorked with technical and product development teams to identify product development opportunities for key customers

Development and management of nutraceutical brand portfolio comprising of multiple product brands sold to veterinary surgeonsLaunched two new products into the market Canikur Pro and Cardiguard, working with global product team to develop brand proposition and launch assetsDefining promotional activities and marketing strategies to achieve sales forecastLed the development of Seraquin product re-brandResponsible for developing sales strategies and delivering product training amongst the sales team.Creation and execution of a medical education programme designed to increase awareness of pain in arthritic cats to support veterinary brand Metacam.

Achieved sales targets for South West region and defended >80% of core business against generic competition in first year of product license expiringNominated for National Sales Award for Best Newcomer Responsible for Boehringer Sponsored South West Cattle Discussion Forum – set up and hosted discussion group for local cattle veterinary practitioners

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