Responsible for leading the strategy of the marketing and sales teams and go-to-market activities for our Nonprofit Industry Cloud Saas Solution.Responsible for providing strategic leadership and management of the entire marketing and sales function to ensure continued process optimization for effective demand generation, branding, channel marketing and revenue generation.

CSR Matters is a consulting firm made up of practitioners with a passion for enabling corporate programs and initiatives to drive social good. We help translate corporate conscience into actionable programs that deliver measurable results.

Responsible for assimilation of Good Done Great staff and book of business into YourCause post-acquisition. Focus is retention of Good Done Great clients and upsell to new product platform.

Debbie led the CSR Strategy division at Good Done Great. As ardent believers in the power of business to effect positive change, Good Done Great was one of the first certified and registered Benefit Corporations (B Corp). Good Done Great processed more than $500 million in donations on behalf of tens of thousands of charities around the globe.Debbie provided oversight for sales, strategic consulting, implementation, account management and client success at Good Done Great. She was tasked with ensuring that the organization’s expertise, strategies and tools were positioned to create solutions for a portfolio of Fortune 500 clients. Provided executive oversight for all client facing initiatives. Helped position Good Done Great for acquisition by YourCause in August 2017.

Part of a three member team that purchased AmeriGives, a provider of SaaS software and services to companies in support of their Corporate Social Responsibility programs. Shortly after purchasing AmeriGives, we struck up a partnership with Good Done Great which resulted in the opportunity to merge. We merged and became a wholly owned subsidiary of Good Done Great in November 2015 and I became President of Good Done Great.

Lead sales, marketing and operations for Adcieo specializing in the development and deployment of online engagement strategies, social media and digital marketing techniques designed to enhance the results achieved by nonprofit organizations. Responsible for Adcieo’s market positioning and served as company spokesperson at industry symposiums and conferences.

Focus on improving financial performance for Merkle clients by driving faster and stronger constituent engagement across all channels, thus increasing the overall value of constituent relationships. The nonprofit group accounted for 25% of total company revenue. Achieved 20% annual revenue growth for nonprofit group during my tenure.

Senior executive responsible for leading the sales and marketing efforts for Stratmark, a multi-channel direct response fundraising and marketing agency serving primarily the nonprofit sector. Responsibilities include driving overall company growth and strategic planning; serving as the ‘external’ face of the company and company spokesperson; developing and maintaining brand identity and corporate messaging; identifying and developing new markets, sales channels, and strategic partnerships; managing, mentoring and staff development of sales and marketing professionals; managing sales pipeline and revenue forecasts and leading the development of multi-channel solution strategies for clients and prospects.

Led client implementation and delivery for Kintera, a SaaS provider of fundraising products. Responsible for ownership of client relationships and driving customer success factors including client satisfaction and referencability for 500+ Kintera clients. Served as point of escalation for client issues. Responsible for managing utilization and billability of client services organization. Served as frequent conference speaker on topics such as online fundraising strategies and increasing client satisfaction and customer loyalty.

Responsible for customer relationship management, client care and marketing for KindMark, a provider of a complete end-to-end suite of web-based solutions to manage corporate social responsibility programs. Led Kindmark’s acquisition by Kintera.

Strategic Planning Consultant Responsible for knowledge management, process development, website re-design, marketing, communications and training for EDS’ Client Solutions Group (CSG). The purpose of CSG was to increase EDS’ sales win rate and drive total contract value by creating compelling value propositions for large sales pursuits in excess of $250 million per year. Director of Global Community Affairs Responsible for leading a team that developed and implemented global corporate responsibility programs which supported business growth by positioning EDS as a business partner of choice, an employer of choice, and a leading corporate citizen. Managed corporate contribution budget of $US 25 million annually. Served as company spokesperson for corporate social responsibility and sustainability. Director of Global Events Management Responsible for leading a team that created, developed, implemented and leveraged global event sponsorships and client hospitality events which support the sales, marketing, and branding efforts of EDS worldwide. Examples of these programs included the 2000 Sydney Summer Olympics, World Cup France 1998, 1998 Nagano Winter Olympics, 1998 Pebble Beach EDS Invitational, 1997 St Andrews EDS Invitational, 1996 Atlanta Summer Olympics, 1994 & 1995 EDS Australian Formula One Grand Prix, 1994 World Cup USA, and the 1992 Barcelona Summer Olympics.Responsible for the management of global marketing centers and Executive Briefing Centers in Dallas, Washington DC, Sao Paolo, London, Paris, Tokyo and Adelaide. Managed overall marketing budgets of $US 20 million annually.Account Manager Responsible for the design, development, implementation and marketing of an electronic medical record product sold to large HMOs Responsibilities included account start-up, needs analysis, product design, testing, user acceptance, training, implementation, and on-going customer relationship management.