Debbie Sparks

Debbie Sparks Email and Phone Number

Executive Director - National Motor Freight Traffic Association @ National Motor Freight Traffic Association, Inc.
alexandria, virginia, united states
Debbie Sparks's Location
Fredericksburg, Virginia, United States, United States
Debbie Sparks's Contact Details
About Debbie Sparks

Passionate, dedicated executive with twenty years of marketing and operational leadership. Strong background in brand identity, process improvement, and establishing vision and direction for growing organizations.Key Competencies:★ Brand development/transformation★ Fundraising (scholarship and investor)★ Organizational restructuring/teambuilding★ Public and media relations

Debbie Sparks's Current Company Details
National Motor Freight Traffic Association, Inc.

National Motor Freight Traffic Association, Inc.

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Executive Director - National Motor Freight Traffic Association
alexandria, virginia, united states
Website:
nmfta.org
Employees:
25
Debbie Sparks Work Experience Details
  • National Motor Freight Traffic Association, Inc.
    Executive Director
    National Motor Freight Traffic Association, Inc. Feb 2022 - Present
    Alexandria, Virginia, United States
  • 10-4 Good Buggy
    Co-Founder
    10-4 Good Buggy Jul 2015 - Present
    Washington D.C. Metro
    Co-founded Delinda Enterprises, Inc., a children’s education and entertainment company. The first product line under the corporate entity is titled, “10-4 Good Buggy,” which features a trucking and transportation theme.The Adventures of Tripp Wheeler book seriesGames and apps, children’s clothing line, household décor (i.e. bath, linens, furniture)
  • Women In Trucking
    Vice President
    Women In Trucking Jan 2020 - Mar 2022
  • Wreaths Across America
    Corporate Development And Community Relations
    Wreaths Across America Jun 2017 - Jan 2020
    Columbia Falls, Maine
  • Wreaths Across America
    Director Of Transportation And Community Outreach
    Wreaths Across America 2017 - Jan 2020
  • Truckload Carriers Association
    Vice President - Business Development
    Truckload Carriers Association 2007 - Jan 2020
    Alexandria, Va
    ♦ Increased membership revenue by 31% and increased retention from 76% - 97% through aggressive brand re-imaging and forming a commissioned membership acquisition team♦ Expanded TCA’s flagship product to include annual benchmarking subscriptions and “snapshot” products (one-time purchases) focused on providing valuable insight into cost-saving organizational practices of top companies in the industry♦ Raised company scholarship fund from $900k annually to over $1.9M by establishing a strong chairman and developing his leadership/vision for the fund’s potential♦ Planned and implemented a national fitness initiative for professional truck drivers which challenged them to increase activity levels and eat healthier, resulting in thousands of pounds lost and increased awareness♦ Assembled a coalition of health insurance providers to fund and facilitate phase 2 of “operation fitness”, focused on establishing target calories and encouraging activity, as well as re-designing the travel with an emphasis on non-seated activities, fitness-inspired dry-fit uniforms, calorie apps, etc.♦ Launched an image campaign in partnership with Wreaths Across America that reached over 23M people through media advertising, effectively humanizing a heavily commoditized industry (trucking) and greatly increasing membership and company/member pride♦ Maintained the #1 search position for relevant keywords, reached 19% of trucking professionals via a bi-weekly XM Radio show, and increased total media impressions by 72%
  • American Trucking Associations
    Director Of Marketing
    American Trucking Associations 2001 - 2006
    Alexandria, Va
    ♦ Developed an affinity program involving all 50 state associates that generated $250,000 in non-dues revenue in its first year.♦ Launched non-dues revenue programs: ATA Marketplace, endorsement programs, sponsorships, new product development, subscriptions♦ Developed telemarketing initiatives: Increased promotion of ATA’s conferences, increased promotion of ATA’s meetings and conventions, launched online banner advertising opportunities, supported membership sales, developed three product catalogs per year to showcase the association’s 225 SKUs
  • Fedex
    Product Manager
    Fedex 2000 - 2001
    Alexandria, Va
    ♦ Created an online solution for Kinko’s retail Custom Printing Services, generating $50M in sales ♦ Implemented user-friendly in-store kiosks to assist SOHO customers♦ Managed the design of Kinkos.com packaging in conjunction with FedEx partnership to guarantee secure delivery
  • C.G. Slogans Auctioneers
    Director Of Operations
    C.G. Slogans Auctioneers 1998 - 2000
    Rockville, Md
    ♦ Managed a start-up retail enterprise as Vice President of Retail Operations for Seneca Creek Trading Company and transitioned the business to C.G. Sloans Auctioneers♦ Tripled sales by introducing an Internet auction for upscale furniture which alleviated storage concerns♦ Curtailed delivery times approximately 25% by instituting an in-house transportation fleet♦ Lowered damages and increased productivity by restructuring employee positions♦ Cut paper reorders by 50% by initiating a recycling program♦ Saved the company $50,000 by creating new shipping/receiving procedures, defining employee responsibilities, and renegotiating operations contracts
  • Ivc International Veneer Company
    Director Of Marketing
    Ivc International Veneer Company 1995 - 1998
    Freehold, Nj
    ♦ Generated approximately $12M in annual sales through the design and distribution of an international print catalog♦ Transitioned ownership of a product line from Vitamin Specialties to Health Rite, Inc. to IVC International Vitamin Corporation, which entailed the adaptation of production, marketing, accounting, and vendor relations as well as the seamless transfer of 200 SKUs♦ Directed production, marketing, accounting, shipping and customer service divisions♦ Oversaw nine employees in support of marketing objectives♦ Advised manufacturing in product development, package design, and production to ensure compliance with FDA regulations

Debbie Sparks Skills

Team Building Transportation Trucking Strategic Planning Sales Logistics Management Marketing New Business Development Marketing Strategy Forecasting Fundraising Product Management Leadership Change Management Membership Development Multitasking Skills Exceeding Expectations Identifying New Opportunities Identifying Process Improvements Business Networking Brand Development Direct Marketing Business Strategy Truckload Brand Management Social Media Marketing Digital Marketing Marketing Management Strategic Vision Strategic Partnerships Partner Management Partnership Marketing Business Planning Product Development Product Marketing Global Business Development Global Marketing Team Leadership Leadership Development Scholarships Employee Wellness Programs Employee Engagement Membership Growth Corporate Branding

Debbie Sparks Education Details

Frequently Asked Questions about Debbie Sparks

What company does Debbie Sparks work for?

Debbie Sparks works for National Motor Freight Traffic Association, Inc.

What is Debbie Sparks's role at the current company?

Debbie Sparks's current role is Executive Director - National Motor Freight Traffic Association.

What is Debbie Sparks's email address?

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What is Debbie Sparks's direct phone number?

Debbie Sparks's direct phone number is +157121*****

What schools did Debbie Sparks attend?

Debbie Sparks attended Loyola University Maryland.

What skills is Debbie Sparks known for?

Debbie Sparks has skills like Team Building, Transportation, Trucking, Strategic Planning, Sales, Logistics Management, Marketing, New Business Development, Marketing Strategy, Forecasting, Fundraising, Product Management.

Who are Debbie Sparks's colleagues?

Debbie Sparks's colleagues are Lauryn White, Marli Hall, Rob Sowers, Odimar Morales, Don Lewis, Sarah Cottrell, Alexis Yelverton.

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