Debbie Sparks Email and Phone Number
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Passionate, dedicated executive with twenty years of marketing and operational leadership. Strong background in brand identity, process improvement, and establishing vision and direction for growing organizations.Key Competencies:★ Brand development/transformation★ Fundraising (scholarship and investor)★ Organizational restructuring/teambuilding★ Public and media relations
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Executive DirectorNational Motor Freight Traffic Association, Inc. Feb 2022 - PresentAlexandria, Virginia, United States -
Co-Founder10-4 Good Buggy Jul 2015 - PresentWashington D.C. MetroCo-founded Delinda Enterprises, Inc., a children’s education and entertainment company. The first product line under the corporate entity is titled, “10-4 Good Buggy,” which features a trucking and transportation theme.The Adventures of Tripp Wheeler book seriesGames and apps, children’s clothing line, household décor (i.e. bath, linens, furniture) -
Vice PresidentWomen In Trucking Jan 2020 - Mar 2022
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Corporate Development And Community RelationsWreaths Across America Jun 2017 - Jan 2020Columbia Falls, Maine -
Director Of Transportation And Community OutreachWreaths Across America 2017 - Jan 2020 -
Vice President - Business DevelopmentTruckload Carriers Association 2007 - Jan 2020Alexandria, Va♦ Increased membership revenue by 31% and increased retention from 76% - 97% through aggressive brand re-imaging and forming a commissioned membership acquisition team♦ Expanded TCA’s flagship product to include annual benchmarking subscriptions and “snapshot” products (one-time purchases) focused on providing valuable insight into cost-saving organizational practices of top companies in the industry♦ Raised company scholarship fund from $900k annually to over $1.9M by establishing a strong chairman and developing his leadership/vision for the fund’s potential♦ Planned and implemented a national fitness initiative for professional truck drivers which challenged them to increase activity levels and eat healthier, resulting in thousands of pounds lost and increased awareness♦ Assembled a coalition of health insurance providers to fund and facilitate phase 2 of “operation fitness”, focused on establishing target calories and encouraging activity, as well as re-designing the travel with an emphasis on non-seated activities, fitness-inspired dry-fit uniforms, calorie apps, etc.♦ Launched an image campaign in partnership with Wreaths Across America that reached over 23M people through media advertising, effectively humanizing a heavily commoditized industry (trucking) and greatly increasing membership and company/member pride♦ Maintained the #1 search position for relevant keywords, reached 19% of trucking professionals via a bi-weekly XM Radio show, and increased total media impressions by 72% -
Director Of MarketingAmerican Trucking Associations 2001 - 2006Alexandria, Va♦ Developed an affinity program involving all 50 state associates that generated $250,000 in non-dues revenue in its first year.♦ Launched non-dues revenue programs: ATA Marketplace, endorsement programs, sponsorships, new product development, subscriptions♦ Developed telemarketing initiatives: Increased promotion of ATA’s conferences, increased promotion of ATA’s meetings and conventions, launched online banner advertising opportunities, supported membership sales, developed three product catalogs per year to showcase the association’s 225 SKUs
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Product ManagerFedex 2000 - 2001Alexandria, Va♦ Created an online solution for Kinko’s retail Custom Printing Services, generating $50M in sales ♦ Implemented user-friendly in-store kiosks to assist SOHO customers♦ Managed the design of Kinkos.com packaging in conjunction with FedEx partnership to guarantee secure delivery -
Director Of OperationsC.G. Slogans Auctioneers 1998 - 2000Rockville, Md♦ Managed a start-up retail enterprise as Vice President of Retail Operations for Seneca Creek Trading Company and transitioned the business to C.G. Sloans Auctioneers♦ Tripled sales by introducing an Internet auction for upscale furniture which alleviated storage concerns♦ Curtailed delivery times approximately 25% by instituting an in-house transportation fleet♦ Lowered damages and increased productivity by restructuring employee positions♦ Cut paper reorders by 50% by initiating a recycling program♦ Saved the company $50,000 by creating new shipping/receiving procedures, defining employee responsibilities, and renegotiating operations contracts
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Director Of MarketingIvc International Veneer Company 1995 - 1998Freehold, Nj♦ Generated approximately $12M in annual sales through the design and distribution of an international print catalog♦ Transitioned ownership of a product line from Vitamin Specialties to Health Rite, Inc. to IVC International Vitamin Corporation, which entailed the adaptation of production, marketing, accounting, and vendor relations as well as the seamless transfer of 200 SKUs♦ Directed production, marketing, accounting, shipping and customer service divisions♦ Oversaw nine employees in support of marketing objectives♦ Advised manufacturing in product development, package design, and production to ensure compliance with FDA regulations
Debbie Sparks Skills
Debbie Sparks Education Details
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Public Relations, Advertising, And Applied Communication
Frequently Asked Questions about Debbie Sparks
What company does Debbie Sparks work for?
Debbie Sparks works for National Motor Freight Traffic Association, Inc.
What is Debbie Sparks's role at the current company?
Debbie Sparks's current role is Executive Director - National Motor Freight Traffic Association.
What is Debbie Sparks's email address?
Debbie Sparks's email address is ro****@****hoo.com
What is Debbie Sparks's direct phone number?
Debbie Sparks's direct phone number is +157121*****
What schools did Debbie Sparks attend?
Debbie Sparks attended Loyola University Maryland.
What skills is Debbie Sparks known for?
Debbie Sparks has skills like Team Building, Transportation, Trucking, Strategic Planning, Sales, Logistics Management, Marketing, New Business Development, Marketing Strategy, Forecasting, Fundraising, Product Management.
Who are Debbie Sparks's colleagues?
Debbie Sparks's colleagues are Lauryn White, Marli Hall, Rob Sowers, Odimar Morales, Don Lewis, Sarah Cottrell, Alexis Yelverton.
Not the Debbie Sparks you were looking for?
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Debbie Sparks
Senior Director Of Revenue Management Field Support At Marriott InternationalBradenton, Fl2whitelodging.com, marriott.com1 +130329XXXXX
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3ncsecu.org, secunm.org, secunm.org
1 (800) 9XXXXXXX
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2palmbeachhelicopters.com, palmbeachhelicopters.com
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