• Responsible for $8.1M in media spending across 6 LMAs throughout the Southeast Region.• Serve as the in-market local media expert, combining boots-on-the-ground local knowledge with media expertise to develop industry-leading media strategies. • Effectively communicate each market’s individual nuances to Chevy’s Media AOR to ensure local needs are met by national buying agency.• Works alongside the Chevy Media AOR to ensure flawless plan executions and manage campaign reporting to guarantee media plans are executed to produce results for the local Chevy dealers.• Collaborate as part of the three-person Account Management team (Account Director, Local Media Consultant, and Account Manager), delivering relevant information via presentations to both internal and external stakeholders.• Maintains knowledge surrounding market conditions by monitoring competitive research and share of voice through Kantar; analyze consumer behavior changes through Scarborough and Google's Reggie Tool; tracks market conditions with media buying partners while fostering and maintaining relationships with 28 local Television partners across 6 markets• Works with Chevy LMAs to understand each market’s individual business objectives, nameplate priorities, and how to coordinate those with monthly incentives. Partners with Chevrolet Zone Manager and Agency 720 Account Director to deliver on each LMA’s needs. • Serve as the face for media, presenting all media recommendations including an annual plan tailored to meet each LMA’s needs by leveraging a combination of Broadcast, Cable, OTT, Sponsorships, Digital, Social and Radio, monthly incremental advertising campaigns surrounding event opportunities or strategic reductions based on budget shortfalls, and associated reporting analytics in LMA meetings.

• Act as brand ambassador to present and represent Spectrum Reach, both internally and externally.• Partner with sales to execute marketing strategies that lead to client engagement, growth, and retention.• Serve as market-level support for high profile client-facing events like Cleveland Indians Home Opener party, Market Upfront, and Summer Time Is Spectrum Time.• Spearhead the coordination of the Northeast Division’s use of Cable Network cross-channel taggable resources to best leverage those assets.

Strategic thinker charged with building recommendations centered around client needs. • Collaborate with Account Executives to identify needs for Priority Key, Key and Target clients that included the Northern Ohio Ford Dealers, Subway, Giant Eagle, University Hospitals, Toyota, Kaiser Permanente, Ohio Lottery, McDonald’s, Cleveland Clinic and Pat O’Brien Chevrolet.• Work cross-functionally with all category managers and clients to produce events like Time Warner Cable Media’s participation in the annual Cleveland Auto Show and our Activate childhood obesity initiative.• Leverage strategic research resources like Scarborough, Kantar, Media Monitors and eMarketer in tandem with proprietary first party data (Audience Finder) to create compelling solutions which offer our clients the best opportunity for success.

• Work cross-functionally with all category managers and clients to produce events like Time Warner Cable Media’s participation in the annual Cleveland Auto Show and Activate childhood obesity initiative.• Participate in meetings as a strategic partner of Account Executive to earn incremental revenue from event and promotion driven clients like the I-X Center, Playhouse Square, Mid-America Boat Show and Quicken Loans Arena. • Create, develop and present opportunities for new promotional revenue both internally and externally.• Write, create and produce compelling promotional media support elements for Priority Key, Key and Target clients. • Manage legal, liability and safety requirements necessary for promotions with external legal team.

• Turned around a rapidly declining membership base, increasing membership units by 30% in less than two years by streamlining membership packages, and improving customer service, resulting in a 26% increase in membership revenue.• Developed and implemented member appreciation events and new member activities.• Enhanced quality of customer service of membership services department to improve member satisfaction, leading to an increase in membership retention from 66% to 74%.• Led cross-functional teams to ensure consistent delivery of messages and services, resulting in increased opportunities for cross marketing of services and up selling to members.• Integral member of a five-person implementation team for complete membership/program software conversion.

• Created and implemented a multi-million dollar annual expense budget and developed strategic marketing plans that resulted in an overall ticket per capita increase of 21% in three years.• Compiled and analyzed attendance and revenue trends and presented mid-season results to Corporate Officials, including proposed contingency programs, to provide immediate impact to overall attendance and revenue.• Championed the design and production of all collateral materials including printed material and specialty items, all while maintaining the integrity of the Six Flags brand.• Interacted daily with a national advertising agency to provide creative direction on television and radio scripts and finished product for all advertising mediums.• Coordinated, promoted and assisted in the production of a summer concert series featuring nationally recognized artists.• Built and managed a cohesive team of 17 sales, promotions and public relations professionals through a challenging transition to Six Flags Worlds of Adventure.

• Constructed a strategic marketing plan that resulted in an overall ticket per capita increase of 30%.• Negotiated and coordinated charitable events at the park for terminally ill children, adopted children, and children of single parent households. These events included regional celebrities, professional athletes and local media personalities.• Compiled and analyzed attendance and revenue trend reports for Corporate Marketing. • Planned three music festivals each season, including Blues, Brews and BBQ’s which showcased regional bar-b-que and nationally recognized blues talent. • Provided expert counsel to senior management and corporate personnel during crisis communications and potential negative situations. • Presented mid-season performance attendance and revenue trends to Corporate Officials, including contingency programs to mitigate potential shortfalls.• Championed the design and production of all collateral materials including printed material and specialty items.• Acted as primary park spokesperson with all television, radio and print media.• Created and implemented a multi-million dollar annual budget, including a $2 million media plan that spanned three states and five media markets. • Managed a team of eight dedicated sales, promotions and public relations professionals.

• Planned and implemented the brand transition to Six Flags Kentucky Kingdom in June of 1998. Event included local and regional media representatives, plus a national satellite uplink.• Primary park contact between advertising and public relations agency on a daily basis. Gave creative direction for the design of all collateral materials and farmed out the print projects to local vendors.• Co-host of a weekly 30-minute television show, taped at the park, and produced by the local FOX affiliate.• Supervised three person marketing intern staff that conducted and analyzed pre-entrance surveys to determine geographic trends and in-park surveys to rate quality of experience. • Created and managed a $2 million advertising department budget that included all media, collateral material and production expenses.• Park spokesperson for both positive and negative media situations. Garnered national media coverage for four new capital introductions.