Debbie Davis Email and Phone Number
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Strategic marketing expert in healthcare IT, pharmaceuticals/biopharmaceuticals & medical devices with a proven track record of accelerating business growth through market research and analytics, technology innovation, creative marketing programs, and strategic partnerships. Excel at motivating and directing high-performance teams in portfolio management, product management, new product development, global launches and commercial operations. Portfolio leader driving life cycle management decisions based on in-depth understanding of brand strategies with expertise in business case analysis. Dedicated and highly accomplished executive who achieves growth objectives through managing change including organization and business process transformation that ensures company's continued prosperity. Specialties: Brand Management, Strategic Marketing, Portfolio Management, Product Management, New Product Development, Cross-organizational Leadership, Sales & Marketing Strategy, Strategic Planning & Implementation, Customer & Patient Advocacy, Market Research & Analytics, Global Product Launches, Industry Partnership Building, Talent Development & Training, P&L Management, Business Development, Marketing Communications, Commercial Operations, Life Cycle ManagementIndustry Experience: Extensive understanding of population health management across the patient care continuum from physicians office to acute care to post-acute care and home. In-depth knowledge of acute care environment including IDN & hospital operations, key stakeholders and patient flow (i.e. ED to OR to Critical Care to Med Surg). Clinical/Therapeutic Expertise: Marketed products/services in Infectious Disease, Pain Management, Cardiology, Immunology, Respiratory, Neuro/Neuromuscular, Hematology, Gastrointestinal, Critical Care, Safe Patient Handling & Mobility, Wound Care and Healthcare IT Clinical Workflow Systems.
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Vice President Product & Marketing Strategy, WavemarkCardinal Health Aug 2019 - PresentDublin, Oh, UsLead the product management, marketing, data and analytics teams to accelerate growth of WaveMark business offering SaaS technology for supply management and clinical workflow solutions.
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Vice President, Commercial DevelopmentMedefil, Inc. Jan 2019 - Aug 2019Led drug pipeline development and commercialization for specialty pharmaceutical company in start up mode. -
PrincipalDavis Consulting Llc Jan 2018 - Jan 2019Advise executive management of high growth small companies and start-ups within healthcare industry on growth strategies through management consulting services including technology commercialization, marketing strategy & planning, KOL advocacy development, organization structure, new product development, product launch, sales optimization and multi-channel marketing.
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Vice President Global MarketingHill-Rom 2017 - 2017Chicago, Il, UsPromoted to build new global marketing function and growth strategy for global business unit of eight different business segments with revenue of $1.5B. Led cross-organizational team to develop portfolio roadmaps, accelerate global product launches, and drive margin growth through life cycle management. Stabilized marketing organization after repeated reorganizations and significant turnover. Built new global marketing organization structure and hired talent to lead the business growth segments. Supervised team of strategic marketing directors to develop solid marketing strategy, drive global execution and ensure clearly defined business and R&D priorities aligned to strategy. Forged strong relationships with regional presidents and marketing leads.♦ Developed portfolio strategy and roadmap, achieving long-range plan to grow flat-to-declining base business by $150M with new product pipeline. ♦ Improved operating mechanisms for product development and initiated two new projects with $20M incremental revenue growth. ♦ Developed $200M+ innovative technology with healthcare IT safety applications to transform from traditional capital business to recurring revenue growth model.♦ Drove code rationalization effort, leading to 2.5-point margin improvement.♦ Launched new technology across five regions to help secure significant European tender at $30M+. -
Vice President Commercial MarketingHill-Rom 2016 - 2017Chicago, Il, UsCultivated overall business growth strategy and achievement of financial goals for $1.0B business. Built U.S. region business strategy and led marketing team to drive tactical marketing plan and successful execution of programs to achieve goals. Guided P&L, maintained profitability of business through pricing strategy and delivered financial achievement of goals. Drove strong collaboration with global marketing organization to provide voice of customer needs for product requirements in new product development for region. Generated branding and multi-channel communications strategy to drive brand awareness and lead generation through conferences/conventions, demand generation campaigns, digital strategy and public relations.♦ Grew operating income by 30%, overachieving plan by 17%, with record year of revenue in 2016. ♦ Launched new ICU Solution messaging differentiating portfolio with clinical evidence, case studies and published health economics model, achieving >60% market share and record sales, with 10% growth in flat market. ♦ Implemented installed base strategy to ensure customer retention, achieving 90% win rate.♦ Drove inside sales channel pilot, leading to > $1,000,000 revenue and scaled up across business segments.
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Executive Director, Clinical MarketingHill-Rom 2011 - 2016Chicago, Il, UsTransformed product-focused sales approach to clinically differentiated portfolio sell. Created product portfolio clinical value propositions, developed value-added clinical programs/services, and generated clinical and financial outcomes data leading to greater product adoption and customer loyalty. Set clear vision and built new organization from ground up, including training new team leaders. Collaborated with cross-organizational teams (business marketing leads, clinical, regulatory, and legal) to define customer unmet needs, build clinical value propositions, and establish marketing claims. Directed commercial strategy and execution with the clinical field sales team. Managed dissemination of all outcomes data and clinical messaging through multi-channel marketing. ♦ Created game-changing Impact Tracker Program to measure clinical and financial impact of solutions for customers, with 200 customers registered and five case studies completed in first year.♦ Developed collaboration with wound care professional society leading to new wound care algorithm and received leadership award recognizing significant contributions to improving clinical practice.♦ Differentiated portfolio with Clinical Services developed in collaboration with KOLs and key societies: >900 programs underway, >1500 clinicians utilizing toolkits, and >100,000 continuing education hours.♦ Led sales strategy for Clinical Outcomes Managers in collaboration with sales leadership to clearly define goals, metrics, sales process and performance-to-goal reporting within CRM supporting $200M+ in new business.♦ Drove proof points for marketing claims with clinical and publication plans for each business segment, resulting in 10-15 new peer-reviewed publications annually, demonstrating significant clinical and cost-effectiveness outcomes.
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Director Of Marketing, HylenexBaxter International Inc. 2008 - 2010Deerfield, Illinois, UsHired in to develop the business growth strategy for HYLENEX, a new proprietary biopharmaceutical. Manage marketing team on tactical launch execution, new product planning, and commercialization plans for next indications. Lead cross-functional team responsible for clinical studies, publications, label differentiation, and intellectual property. ♦ Built strategic roadmap to drive new brand to $500M and initiated clinical program on first new indication. ♦ Initiated clinical program within 9 months on >$50M opportunity to expand use into new therapeutic area.♦ Key team member on HYLENEX launch overachieving sales plan with >80% win rate on formulary wins. Tailored growth strategy based on commercialization experience. -
Director Of Marketing, Baxter Pharmaceuticals & Technologies Platform DevelopmentBaxter International Inc. 2007 - 2008Deerfield, Illinois, UsStrategic market development lead for next-generation drug delivery platforms in Infection Control. Led five-member team to drive all aspects of strategy and development from concept through project initiation. Partnered with Business Development on filling portfolio gaps. ♦ Initiated feasibility stage and business development negotiations for next-generation device with potential to exceed $150M in revenue.♦ Developed Infectious Disease KOL network, clinical plan, and integrated messaging for Closed Systems Portfolio. Created economic model to demonstrate cost effectiveness. Initiated studies resulting in publications accepted for presentation in key conferences.
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Director Of Marketing, Baxter Biopharma SolutionsBaxter International Inc. 2005 - 2007Deerfield, Illinois, UsPromoted to manage the $200M Enhanced Packaging business as a key member of team that redefined the B2B pharma partnering business and established the new Baxter brand, BioPharma Solutions. Led four-member team to drive sales through pharmaceutical company partnerships. ♦ Generated $43M in new partner commitments and $17M in pre-feasibilities through re-positioning brand with new campaign including segmentation, positioning, promotional materials, website re-design, public relations and sales training.♦ Drove $35M incremental sales annually through collaboration with sales to successfully renegotiate key partner contract by providing unique reformulation that extended the drug patent expiry.♦ Responsible for life cycle management, made capacity planning decisions and moved two new platforms into concept phase of product development as a result of extensive primary and secondary market research.
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Group Marketing Manager, Global Drug DeliveryBaxter International Inc. 2002 - 2005Deerfield, Illinois, UsPromoted to manage $600M Drug Delivery global portfolio of ready-to-use pharmaceuticals and drug reconstitution devices with a three-member team growing sales >$60M through new product launches, innovative marketing campaigns, and life cycle management.♦ Generated $45M in first-year sales following successful launch of 2 new antibiotics in the US; led cross -functional team that negotiated 39% cost savings with supplier, improving gross profit by $9.5M.♦ Achieved $15M incremental sales throughout Asia & Latin America by clinically differentiating commodity-type products through innovative campaign including clinical studies, publication plan, advocacy development, speaker programs, and GAPP strategy. Campaign continues to be a key driver of revenue growth generating > $200M to date.
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Senior Marketing Mgr, Premix PortfolioBaxter International Inc. 1998 - 2002Deerfield, Illinois, UsManaged $350M GALAXY Frozen Premix and BAXTER Premix portfolio of ready-to-use branded and generic pharmaceuticals. Charged with taking a successful US product line and driving global expansion. Responsibilities included strategic planning, market research, product development, market trials, pricing strategy, launch, sales training, and promotions. ♦ Successfully launched a cardiac drug, the first global premix product, in 17 countries surpassing sales plan by 200% within the first five months.♦ Increased product pipeline with > 20 new generic drugs across US, Europe, Asia, and Latin America through improved targeting, market understanding, forecasting, and regional alignment related to new drug evaluations. ♦ Built European infrastructure for R&D and clinical development and initiated the first four pilot centers to support market entry strategy. Received Marketing Leadership Award from European colleagues.
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Market Manager, Us Iv TherapyBaxter International Inc. 1997 - 1998Deerfield, Illinois, UsManaged $250M business of IV Solutions and Irrigation Products used for Arthroscopic and Urologic procedures. Performed market assessments on plasma expanders, launched a Non-PVC container, and initiated business development discussions on Arthroscopy Pumps.
Debbie Davis Skills
Debbie Davis Education Details
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The University Of Chicago Booth School Of BusinessInternational Business -
Gies College Of Business - University Of Illinois Urbana-ChampaignAccounting
Frequently Asked Questions about Debbie Davis
What company does Debbie Davis work for?
Debbie Davis works for Cardinal Health
What is Debbie Davis's role at the current company?
Debbie Davis's current role is Vice President @ Cardinal Health WaveMark | Product Management, Marketing.
What is Debbie Davis's email address?
Debbie Davis's email address is de****@****mac.com
What is Debbie Davis's direct phone number?
Debbie Davis's direct phone number is +131281*****
What schools did Debbie Davis attend?
Debbie Davis attended The University Of Chicago Booth School Of Business, Gies College Of Business - University Of Illinois Urbana-Champaign.
What skills is Debbie Davis known for?
Debbie Davis has skills like Product Launch, Medical Devices, Cross Functional Team Leadership, Strategy, Pharmaceutical Industry, Market Development, Commercialization, Product Marketing, Product Development, Global Marketing, Segmentation, Marketing Strategy.
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