Debbie Agnew Email & Phone Number

Lead marketing communications team for world-leading mental health research organisation and MRI, Black Dog Institute. Responsible for positioning and building awareness and consideration of clinical services, novel treatments, research, educational programs and digital products and apps to prevent, manage and treat anxiety and depression. Overall CareerAdept at shaping and championing the vision and mission of an organisation, translating brand elements and customer insights into game-changing go-to-market strategies and plans, enhancing brand reputation and leading the design and development of marketing communications and content creation to attract a wide range of audiences.Proven track record growing awareness, reach, impact and brand equity for local, national and international causes, charitable organisations, multi-million dollar brands and B2B/B2C sectors. Over 25-years of managing high impact cause marketing, behaviour change and communications campaigns that promote healthier communities and drive organisational strategic objectives.A natural leader able to inspire and motivate those around them. Passionate about building brands and talent. Able to unite diverse groups of people towards a single cause, break down barriers and win hearts and minds.A communications trendsetter with success developing and leveraging compelling creative content across multiple marketing platforms, cross pollinating traditional, digital and social channels for owned, earned and paid media. Effective creating competitive advantage through content and social marketing, brand strategy and digital disruption. Extensive experience developing thumb-stopping content across the following marketing channels: email, social media (Facebook, Instagram, Twitter, YouTube and LinkedIn), web, video, blog, collateral (brochures, flyers, white papers, research studies, government submissions, school lesson plans, infographics) and advertising (online, pay per click, social media, search display, radio, print and television).Capable managing a team of external suppliers, agencies, designers and mail houses to produce marketing resources that meet brand guidelines, are on budget and on time.Calm and decisive under pressure with the ability to use initiative and manage multiple, time sensitive and competitive priorities. Great organization and project management skills.An effective manager of people, capable of leading high-performing, cross-functional teams, coaching and mentoring staff and developing a culture of collaboration, fun and support.

Listed skills include Sustainability, Project Management, Corporate Reputation, Planet, and 13 others.