Debbie Balch

Debbie Balch Email and Phone Number

Founder and Managing Principal @ Elevated Insights
Colorado Springs, CO, US
Debbie Balch's Location
Greater Colorado Springs Area, United States
Debbie Balch's Contact Details

Debbie Balch personal email

n/a
About Debbie Balch

Turning insights into action over the past three decades - My career in the insights industry has spanned from working client-side with Procter & Gamble and PepsiCo, independent research consulting/ moderation, and building a full-service marketing research team. As a senior strategist with Elevated Insights, I leverage this breadth of experience to help partner clients identify and meet customer needs.With experience in brand management, corporate insights, and supplier-side research, I have a holistic perspective of what the users of research need and how to design and execute methodologies that uncover needed insights and move initiatives forward.My favorite aspects of research include connecting deeply with respondents, the moment of uncovering a linked insight, and seeing the impact of insights in action in the marketplace and in the communities we serve.

Debbie Balch's Current Company Details
Elevated Insights

Elevated Insights

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Founder and Managing Principal
Colorado Springs, CO, US
Website:
elevatedinsights.com
Employees:
11
Debbie Balch Work Experience Details
  • Elevated Insights
    Founder And Managing Principal
    Elevated Insights
    Colorado Springs, Co, Us
    View
  • Elevated Insights
    Founder & Managing Principal
    Elevated Insights Jun 1999 - Present
    Colorado Springs, Colorado
    Founder and senior strategist at a full-service market research insights agency; providing creative and cutting edge hybrid research approaches and recommendations for private, public, and social sector organizations. Oversee operations for Elevated Insights' full-service marketing research & development facility in Colorado Springs.
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  • Pepsico
    Research Manager
    Pepsico 1996 - 1999
    Plano, Tx
    FritoLay Research Manager - developed and managed quantitative and qualitative consumer research plans and studies for multiple brands; launched and managed the Consumer Contact Forum, every-other-week touch-points with consumers.
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  • Procter & Gamble
    Marketing Research Management, Brand Management
    Procter & Gamble 1990 - 1996
    Cincinnati, Oh
    Brand Management - designed and implemented marketing & branding plans within the Food & Beverage division, focusing on advertising, media, promotions, & insights.Research Management - designed and managed quantitative and qualitative research efforts for multiple brands within the in Paper and Hair Care divisions, focusing on innovation, product development & evaluation, needs assessment, & test marketing.Extensive training in quantitative and qualitative research methods… Show more Brand Management - designed and implemented marketing & branding plans within the Food & Beverage division, focusing on advertising, media, promotions, & insights.Research Management - designed and managed quantitative and qualitative research efforts for multiple brands within the in Paper and Hair Care divisions, focusing on innovation, product development & evaluation, needs assessment, & test marketing.Extensive training in quantitative and qualitative research methods, qualitative moderation, and principles of questioning. Show less
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Debbie Balch Skills

Market Research Marketing Research Marketing Strategy Consumer Behaviour Brand Management Marketing Strategic Planning Focus Groups Qualitative Research New Business Development Advertising Ethnography Brand Development Business Insights Marketing Communications Consumer Behavior Consumer Insight Brand Architecture Advertising Research Online Research Product Innovation Shopper Marketing Sensory Evaluation

Debbie Balch Education Details

Frequently Asked Questions about Debbie Balch

What company does Debbie Balch work for?

Debbie Balch works for Elevated Insights

What is Debbie Balch's role at the current company?

Debbie Balch's current role is Founder and Managing Principal.

What is Debbie Balch's email address?

Debbie Balch's email address is de****@****ing.com

What is Debbie Balch's direct phone number?

Debbie Balch's direct phone number is +171959*****

What schools did Debbie Balch attend?

Debbie Balch attended The University Of Texas At Austin.

What skills is Debbie Balch known for?

Debbie Balch has skills like Market Research, Marketing Research, Marketing Strategy, Consumer Behaviour, Brand Management, Marketing, Strategic Planning, Focus Groups, Qualitative Research, New Business Development, Advertising, Ethnography.

Who are Debbie Balch's colleagues?

Debbie Balch's colleagues are Allyson Carpenter, Sam Orkin.

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