Debbie Benadiba is the CEO of Talon OOH Canada, the largest independent OOH planning and buying agency in the world. With over 25 years of experience in the industry, Debbie has consistently demonstrated a deep passion and enthusiasm for media. Her exceptional talent lies in building effective and collaborative teams, as well as her strength in relationship building and management. These qualities enable her to execute Talon's mission of reimagining the industry, creating highly effective, creative, sustainable, and measurable solutions for their clients.In addition to her role at Talon, Debbie currently serves on the board of directors for two leading OOH industry associations in North America, namely the DPAA and COMMB. Her commitment to championing equity is evident as she chairs the WE. DOOH (Women's Empowerment, Digital OOH) initiative. By empowering and embracing equity, Debbie strives to create an inclusive and diverse environment while actively supporting and mentoring the women who will shape our future.Debbie's educational background includes an MBA from Ivey Business School (2018), a Statistical Science Degree from the University of Western Ontario (1998), and she graduated with the Award of Excellence from Humber College's Media Sales Post Graduate Diploma Program (1999). Outside of her media career, Debbie finds joy in her teenage kids, who are a constant blessing in her life. She is a certified spin instructor and has a genuine passion for dance and fitness, which she actively pursues.