Debbie Casey Email & Phone Number

Seattle, Wa, Us

I'm beyond excited to join Slalom to help drive growth and service clients in the Florida market! I couldn't be more impressed by the people, culture and core values as well as the incredible growth that Slalom has had in this new market in the past year.Slalom is a modern consulting firm focused on strategy, technology and business transformation. New to the Florida market, Slalom is successfully helping companies here solve business problems and build for the future, with services spanning business advisory, customer experience, technology and analytics. It is one of the fastest growing consulting companies in the US with offices in the US, Canada and the UK. It is consistently rated as a Top Place to Work --- a testament to Slalom's focus on People First.

New York, Ny, Us

Razorfish (formerly Publicis Sapient)Client Services Lead on Digital Media AOR account for AutoNation:-Oversee a dedicated 25+ person team who manages the day-to-day paid search, social and display media strategy, planning, buying, content, measurement and optimization for over 200+ dealerships.Client Services Lead on Labcorp digital projects:-Provide digital best practices, tech, strategy, customer experience and design solutions for two master websites as well as specialty sites. Client Services Lead on Orangetheory Fitness: -Led the global website redesign, content production, and re-platform which resulted in a 4x increase in leads.-Oversaw email template and mobile app redesigns.-Led the development of a personalized year-end member performance summary email and video campaign called "Data Beats". The video leveraged members' personal workout data in a unique way by transforming their average heart rate into bespoke music tracks. This award-winning campaign, with 350K multi-lingual personalized videos, resulted in the highest email open rate in the company's history, 100% positive social sentiment, and record-high class attendance. Won the 2019 New York Festival Creative Marketing Strategy/Effectiveness award for Creative Use of Data, and the 2019 Campaign Creative Tech Awards for Best Use of Data/Insights.Southeast Region Growth Lead:-Develop new business strategy and recommend key targets for the region. -Partner with new business team to identify, qualify, and pursue both organic and net new regional growth.-Lead teams in responding to RFIs and RFPs as well as preparing and participating in oral presentations.

Boston, Massachusetts, Us

Led digital marketing transformation projects for the following Clients: Carnival Cruise Line, Seabourn Cruise Line, Holland America Cruise Line, Fisher Island, Property Markets Group (PMG), Southern Glazer's Wine & Spirits, Seminole Hard Rock Casinos, Miami-Dade Department of Transportation & Public Works, Spirit Airlines, Virgin VoyagesNotable Accomplishments:Carnival Cruise Line: -Led the award-winning website cruise search & booking redesign which resulted in itinerary views up 52% & a +10% lift in bookings. Won the WebAwards in the Travel category for Travel Standard of Excellence, OMMA Online Advertising Creativity UX/UI award & the Digiday Signal Award for the Best Sales Automation Tools & Platform category. -Led the social activation called "Thank You Burger" which was the world's first social-powered barbecue, brought to life on a U.S. military base on the Fourth of July, where messages of thanks posted online were lasered onto burger buns live, then served to the troops as a show of gratitude. This social activation resulted in the highest engagement & positive reaction rates in company history.-Led the Cyber Week digital campaign (in support of the key retail holiday Cyber Monday) which resulted in a +27% increase in bookings, +4.5% increase in traffic & +21% increase in conversion.Fisher Island:-Led the redesigned the sales center experience via a custom digital installation that transformed the sales process into an award-winning interactive workshop. This new experience resulted in selling over 50% of the building in just 3 months. Won the 2015 Red Dot award for Interaction Design.Southern Glazer's Wine & Spirits:-Led the development of an e-commerce DTC site & new brand that was stood up in 120 days. We leveraged data & created a custom algorithm to pair wine with people & provide personalized wine recommendations. This new business resulted in a 32% lift in sales, 63% increase in volume & 77% increase in subscriptions.

Miami, Florida, Us

Provide leadership and direction for developing corporate marketing messaging and communications strategy that supports the direct, partner and channel sales objectives.

New York, Ny, Us

Led consumer advertising efforts by cultivating strategic and consumer insights to inspire the development of integrated campaigns (including product launches and ground-breaking digital and non-traditional efforts) that heightened brand awareness and purchase intent. Oversaw overall production process to ensure on-time and error-free delivery of all projects while staying within strict budget parameters.

Us

Oversaw strategic and holistic program development of experiential efforts such as sampling and events.

New York, Ny, Us

Managed branding initiatives and marketing innovation for high profile brands accross all platforms.

Managed all aspects including strategy development, production, media, billing, research and competitive.