Debbie Covington Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Director of Marketing and Communications | Acting Chief of Staff/Chancellor

Major accountability included leading the legacy Wachovia Marketing division through transition. Responsibilities included brand management, media and advertising, social media, integrated marketing communications, merger integration and customer communications, meeting and events, creative services, metrics and analytics, customer experience, program management, budget management, compliance and governance.

Accountabilities included brand, media and social media, strategic planning, merger integration and communications, customer communications, integrated marketing communications, program management, corporate meeting and events, corporate creative services, budget management and governance.

Various positions. Accountabilities included brand management, merger and acquisition integration, advertising, media and social media, integrated marketing communications, segment marketing, strategic planning, development and management of internal corporate meeting and event and creative services teams.

Key accountabilities included brand management, media and advertising, segment marketing, online marketing, community development, public relations, strategic planning, sponsorships, alliances and events, analytics and research and deposit acquisition for Florida market.

Jacksonville, Florida, United States

Accountabilities included the development and implementation of sales and service program during merger integration at a corporate level across all divisions.

Various Positions. Accountabilities included the development and implementation of a sales and service integrated marketing program in Florida market. Marketing Director of Barnett Bank of Atlanta (1993-1994) included leading the segment marketing programs (senior partners, middle market, affluent and newcomers), integrated marketing programs, media and advertising, deposit acquisition and customer experience and retention.Marketing Director, Barnett Bank of Volusia County (1994-1995) included leading the segment marketing programs (senior partners, middle market, affluent and newcomers), integrated marketing programs, media and advertising, deposit acquisition and customer experience and retention.

Various positions included sales, sales and service, customer service and management of fine and fashion jewelry, handbags and accessories, ladies shoes, intimate apparel, childrens, domestics, furniture, shop at home, housewares and electronics.Accountabilities included sales planning, recruiting, hiring and training of sales staff and customer experience and sales.

Bs, Accounting, Honors

Graduated with honors

Aa, Business Administration

Master Of Business Administration (Mba), Honors