Vertical is a “seed-to-sale” cannabis company that grows, cultivates, manufactures and distributes hemp-based CBD and THC products used in consumer brands.- Created digital and printed marketing collateral for dispensary customers and delivery services. Increased in-store presence and brand recognition through effective visual merchandising, off-shelf promotions, and Customer Appreciation Days. - Aligned with client brands to create consistent online messaging.- Refreshed and updated the company’s 44-page, full color Investor Guide.- Reorganized and maintained the corporate Word Press website.- Researched state-regulated legal and packaging requirements (METRC, BCC) and implemented a new labeling approval and production process.- Worked periodically in our distribution warehouse to fully understand production and delivery processes, including labeling, COAs, manifesting and adhering to California delivery regulations.- Researched consumer demographics to identify preferred cannabis form factors.- Fostered improved communication between cross-functional teams.

After refreshing their brand standards, managed creation of all digital marketing materials and website content for this non-profit organization that provides youth development projects to help change social norms around alcohol and drug use.

Responsible for management of the local region (700+ women), including leadership development, training and documentation. Forecast and execute strategic long-range plans. Oversee annual budget of $500K.

Directly responsible for all educational workshops for a musical organization of 700+ women. Analyzed educational trends, evaluated competition results, developed and implemented strategic education plans, achieved organizational goals and focused on initiating change.

Supported the marketing and administrative efforts of the owner, an Executive Leadership coach/consultant. - Finalized prior redesign of website and ensured content was always current.- Wrote and designed flyers, social media posts, web banners, eblasts.- Developed social media campaign strategies and analyzed results.- Organized 2 large leadership seminars, including registration, catering and hotel coordination, and participant travel arrangements.- Created project timelines and delivered 100% on time. Also developed budgets and maintained financials.

- As the liaison between Amgen and Aisle 9, oversaw the creation of all print and digital marketing collateral from concept to delivery for Amgen’s Marketing Dept. Annually produced over 400 deliverables for patients and healthcare professionals.- Worked directly with Amgen managers in various Business Units to develop concepts, budgets and production timelines.- Coordinated work schedules with in-house groups, including graphic design, writing/editing, proofreading, printing, billing and archiving.- For 11 consecutive years, managed Amgen’s annual 2-day Marketing Excellence Forum attended by 300+ marketers and Amgen’s Executive Leadership. Coordinated branding, marketing campaigns, signage, meals, awards, educational sessions, Pharma Technology Fairs, registration, giveaways and presentations/videos.

* Was responsible for reviewing and rating posts for Appen's client (Facebook).* Rated criteria based on how interested I was in the content, what impact it had on me, and how much I wanted to see the post on my timeline.

* As the primary point-of-contact between Aisle 9 and Amgen, oversaw the creation of print and digital marketing collateral from concept to delivery for Amgen’s Marketing Department.* Worked directly with Amgen managers in various Business Units to develop concepts, budgets and production timelines. * Coordinated work schedules with in-house departments, including graphic design, writing/editing, proofreading, print management, billing and archiving. * Prepared financial estimates and invoices, obtained Amgen approvals, and continually produced over 400 deliverables each year for patients and healthcare professionals.

* Responsible for managing all projects from concept to delivery for the Marketing Communications Department. * Worked with clients to develop concepts, created production timelines, supervised a staff of four in the creation of materials.* Proofread documents and galleys, obtained client approvals, coordinated financial estimates and invoices, and delivered final product.* Supervised a staff of 4 to implement over 400 deliverables in one year.

As a Marketing Communications Writer in Intel's MarComm department, worked extensively with product marketing managers to develop promotional and tradeshow materials for new products being introduced to the consumer market, as well as the reseller channel. Also worked as a Graphic Designer to develop forms, promotional pieces, tradeshow materials, and ads.