Debbie Daniels Email & Phone Number

Nashville, Tennessee

Nashville, Tennessee

Oversaw project management office, optimized product line, and re-sourced products. Directed 25 matrixed stakeholders across sales management, marketing, operations, merchandising, and supply chain. Reviewed 1000’s of customers examining market demographics. Worked with merchandising and fabric teams on change blueprint.- Built revenue bridge to develop business organically. Expanded dedicated sales team and offered at-once model that delivered products faster with improved customer satisfaction.- Piloted integrated market segmentation strategy working with Fort Worth HQs team. Created unique line in B2B space to delineate and distinguish brands in market.- Reported to President of VF Workwear and served on Executive Leadership Committee with CFO, VP of Supply Chain, HR, Fabric Services, and brand GMs. Presented status updates to President of Dickies.

Nashville, Tennessee

Oversaw merchandising team with 2 Managers and 5 Merchandisers in hybrid role. Supported cross-functional professional development for internal staff to fuel career advancement and retain top talent. Offered broad expertise to interact with clients at high level in presentations. Drove faster revenue gains increasing speed of requirement’s delivery to customer. - Introduced Smartsheets to track product development and improve project management deliverables. Worked with supply chain costing operations to create flexible template affecting 1000’s of projects per day.- Established project management dashboard that followed over 100 different accounts in US and CN. Allowed transparency for sr. management to clearly follow multiple product developments in pipeline from conception to initial go-to-market date.- Shaped an internal best practice for managing high bid and product development activity that improved margins, saved time, and made GM’s job easier. Outlined pricing and created active line plan SOPs to provide cleaner bids faster with less issues.

Headed product management and development for all US based direct contracts. Directed product management and development of White Goods, Knits, and OEM’s. Developed and launched Red Kap Flex Knit Series.

Greensboro, Nc

Directed product development and purchasing functions for 3 distinct business units. Responsible for over 4,000 SKUs and $8M worth of inventory. Analyzed product performance, made changes to existing collections, and identified opportunities for new product introductions and line extensions. Managed and mentored team of purchasing professionals. Oversaw programs with multimillion-dollar budgets and came in, at, or under budget 100% of time.- Negotiated and signed 5-year cobranding deal with Office Depot that increased sales 5% and cut costs 10% in first year. Formed strategic alliances with key vendors resulting in 10% reduction in product costs and extension of product line 20%.- Maintained current awareness of consumer and competitor product offerings including product design. Drove analytics to provide reports for new product development decisions. - Traveled to trade shows and other venues to identify and cultivate product development opportunities. Identified and forged relationships and strategic alliances with new suppliers for new product categories.- Managed product flow to ensure inventory is maintained to optimum level to support on time customer deliveries while keeping inventory holdings at the appropriate levels. - Generated vendor base which created and sustained competitive advantage. Sourced products domestically and internationally. Negotiated and executed purchase orders or vendor contracts as needed to support critical business needs.