Debbie Daniels Email and Phone Number
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Workwear Outfitters outfits consumers around the world with its diverse portfolio of iconic outdoor and activity-based lifestyle and workwear brands. As General Manager/Director of Business Management, I own P&L and hold GM oversight for Licensed Dickies’ brand in US, CN, and MX. During my career I have been counted on to drive mission-critical initiatives and direct complex turnarounds that increased sales, profits, and market penetration. By guiding strategic planning to differentiate brands, I optimize operations and enhance efficiencies aligned with corporate vision. Selected Career Highlights:- Executed strategic plan to move B2B portfolio from to stand alone workwear business. Constructed operational infrastructure to support transition and optimize supply chain, distribution, and processes.- Captured major account as trusted partner integral to relationship and played key role by engaging team early in design conversations, recognizing concerns, and developing effective solutions.- Invited to join prestigious Department of Homeland Security Executive Women’s Round Table, a think tank for government contractors, in recognition of superior account management and strong relationships with consultants at DHS.- Pioneered 3-D digital technology display to showcase products and capture large account. Generated excitement for innovation with concept becoming gold standard for presentations.Expertise:Strategic Planning * Fiscal Oversight * Budgeting/Forecasting * Vendor Management * Global Sourcing * Distribution * Marketing Strategies * Product Launches * Talent Development * Brand Development
Workwear Outfitters
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Vice President, Dickies B2BWorkwear Outfitters Jan 2023 - PresentNashville, Tennessee
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Director, Business Management, Dickies B2BWorkwear Outfitters Jul 2019 - Jan 2023Nashville, TennesseeOversaw project management office, optimized product line, and re-sourced products. Directed 25 matrixed stakeholders across sales management, marketing, operations, merchandising, and supply chain. Reviewed 1000’s of customers examining market demographics. Worked with merchandising and fabric teams on change blueprint.- Built revenue bridge to develop business organically. Expanded dedicated sales team and offered at-once model that delivered products faster with improved customer satisfaction.- Piloted integrated market segmentation strategy working with Fort Worth HQs team. Created unique line in B2B space to delineate and distinguish brands in market.- Reported to President of VF Workwear and served on Executive Leadership Committee with CFO, VP of Supply Chain, HR, Fabric Services, and brand GMs. Presented status updates to President of Dickies.
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Director Of Merchandising, Vf Solutions (2017-2019) Sr. Merchandise Manager, (2015-2016)Vf Imagewear 2015 - 2019Nashville, TennesseeOversaw merchandising team with 2 Managers and 5 Merchandisers in hybrid role. Supported cross-functional professional development for internal staff to fuel career advancement and retain top talent. Offered broad expertise to interact with clients at high level in presentations. Drove faster revenue gains increasing speed of requirement’s delivery to customer. - Introduced Smartsheets to track product development and improve project management deliverables. Worked with supply chain costing operations to create flexible template affecting 1000’s of projects per day.- Established project management dashboard that followed over 100 different accounts in US and CN. Allowed transparency for sr. management to clearly follow multiple product developments in pipeline from conception to initial go-to-market date.- Shaped an internal best practice for managing high bid and product development activity that improved margins, saved time, and made GM’s job easier. Outlined pricing and created active line plan SOPs to provide cleaner bids faster with less issues. -
Merchandise Manager, Vf Solutions (2014-2015) Merchandise Manager, Red Kap (2012-2014)Vf Imagewear 2012 - 2015Headed product management and development for all US based direct contracts. Directed product management and development of White Goods, Knits, and OEM’s. Developed and launched Red Kap Flex Knit Series.
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Director Of Product Development And PurchasingInnisbrook Wraps, Inc./Shamrock Corp. 2000 - 2013Greensboro, NcDirected product development and purchasing functions for 3 distinct business units. Responsible for over 4,000 SKUs and $8M worth of inventory. Analyzed product performance, made changes to existing collections, and identified opportunities for new product introductions and line extensions. Managed and mentored team of purchasing professionals. Oversaw programs with multimillion-dollar budgets and came in, at, or under budget 100% of time.- Negotiated and signed 5-year cobranding deal with Office Depot that increased sales 5% and cut costs 10% in first year. Formed strategic alliances with key vendors resulting in 10% reduction in product costs and extension of product line 20%.- Maintained current awareness of consumer and competitor product offerings including product design. Drove analytics to provide reports for new product development decisions. - Traveled to trade shows and other venues to identify and cultivate product development opportunities. Identified and forged relationships and strategic alliances with new suppliers for new product categories.- Managed product flow to ensure inventory is maintained to optimum level to support on time customer deliveries while keeping inventory holdings at the appropriate levels. - Generated vendor base which created and sustained competitive advantage. Sourced products domestically and internationally. Negotiated and executed purchase orders or vendor contracts as needed to support critical business needs.
Debbie Daniels Skills
Debbie Daniels Education Details
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Suma Cum Laude
Frequently Asked Questions about Debbie Daniels
What company does Debbie Daniels work for?
Debbie Daniels works for Workwear Outfitters
What is Debbie Daniels's role at the current company?
Debbie Daniels's current role is Vice President, Business Management: Strategic Planning, Operations, Project Management, Supply Chain, Product Management, Business Development.
What is Debbie Daniels's email address?
Debbie Daniels's email address is de****@****vfc.com
What is Debbie Daniels's direct phone number?
Debbie Daniels's direct phone number is (615) 565*****
What schools did Debbie Daniels attend?
Debbie Daniels attended Guilford College.
What are some of Debbie Daniels's interests?
Debbie Daniels has interest in Football, Exercise, Sweepstakes, Reading, Sports, Watching Basketball, Golf, Fishing, Watching Sports, Cooking.
What skills is Debbie Daniels known for?
Debbie Daniels has skills like Product Development, Marketing Strategy, Sales Management, Merchandising, Account Management, Marketing, Customer Service, New Business Development, Product Marketing, Retail, Strategic Planning, Sales.
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Debbie Daniels
Director Of Human Resources Tillamook Bay Community College | Open To New OpportunitiesNorth Bend, Or -
Debbie Daniels
Greater Seattle Area2lifeactioncoaching.com, merlinentertainments.biz2 +120693XXXXX
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2ctcn.net, ymail.com3 +193720XXXXX
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