Debbie Deskins Email & Phone Number

Florida, United States

Cincinnati, Oh, Us

*Attribution sales product solution project lead for Viewer Predict Verify. Leverage marketing campaigns against client KPI's to measure marketing efficacy. Responsible for local media roll out and utilization of the tool.*Scripps Sales Process project manager*Work alongside the local teams at our television stations to assist with New Business and Digital Business development.*Responsible for leading several corporate sales projects including: Scripps Sales Process Manager Training Project, On-boarding New Hire Content Team Project, Sales Competition Projects for Recruitment, Attribution Project, Sales Compensation Project, TV Sales Training and Development Project*Assisted in growing New Business revenue 55% & Digital revenue 15% over goal in 2019*Assisted in growing New Business revenue 3% over goal in 2020*Assisted in growing New Business revenue 35% & Digital revenue 14% over goal in 2021

Cincinnati, Oh, Us

Cincinnati, Oh, Us

* Grew net revenue by 41.6% YOY in 2015 vs. 2014.* Grew net revenue by 46.5% YOY in 2014 vs. 2013. * Grew net revenue by 63.9% YOY in 2013 vs. 2012* Manage a staff of 9 direct reports and 12 integrated sellers while building a cohesive, complimentary team.* Selected for project management of multiple projects including: Online Hurricane Guide for the state of Florida, Matrix Digital Dashboard, ANN Project, Taking Action For Your Parents Digital, SEM Clicks & Coffee Seminar* Responsible for collaborating with Account Executives on digital campaign strategy regionally, nationally and internationally.Online marketing and advertising including: search engine marketing, search engine optimization, social media, website development, content marketing, webcasts, banner advertising including behavioral, contextual, demo and geo targeting. From a management perspective I am responsible for forecasting, budgets, training, sales calls, and I offer guidelines regarding pricing and packaging of all digital products. My team consists of 5 Digital Account Executives, 1 Digital Sales Strategist and 2 Digital Sales Support Associates. We are poised for tremendous growth in 2015 and beyond and will be adding star performers to our team throughout the year. From a leadership perspective, I work to create a positive, fast-paced environment meant for individuals who like to win and like to work hard. We have a specific vision of where our department is headed and it's been an exciting ride taking us to the next level year after year.Project management involvement in corporate initiatives including digital operations project, CRM digital division integration and on-boarding SME project.

Richmond, Va, Us

-Manage 6 sales reps and 1 sales support position.-Conduct trainings for over 75 sales reps and 12 sales managers-Assist with sales calls-Responsible for pricing and creating sales collatoral

Richmond, Va, Us

New business development

-Responsible for managing 9 AE’s and 1 Sales Assistant-Increased annual Average Unit Rates through Inventory Management-Successfully ran two new business development programs generating $522k in 2007 and $822k in 2008. -Increased Local Sales 16.8% in 2007 over 2006 final figures-Successfully grew new business from 35k in 2006 to 350k in 2007-Successfully grew new business 147% 1st Qtr 07 to 1st Qtr 08. -Successfully grew new business 36% 2nd qtr 07 to 2nd Qtr 08-Surpassed the local 2007 budget by +3.6% (11.14% inc yr to yr) -Responsible for all local political advertising

Winchester, Virginia, Us

Chapel Hill, North Carolina, Us

Bachelor’S Degree, Marketing Management - Major

B.S. Of Science, Marketing-Management