Debbie Dicerbo Email & Phone Number

United States

Since my last position, I have worked as a Freelance Graphic Designer for a few different clients, including AdLife Marketing & Communications, United Way, LushyWino.com and Healthy Living Market & Cafe. I have also directed my design and creative talents on real estate investment projects (flipping houses!)

Managed the creative direction, design and production of all promotional materials for community events/sponsorships and public relations initiatives in 6 state footprint, paying meticulous attention to detail and ensuring alignment with corporate branding standards among all elements across multiple platforms. Directed team of 2 senior graphic designers and collaborated with community event coordinators and cross-functional departments in the development of supporting visual communications such as: store window posters, in-store signing & displays, newspaper & digital web/social media ads, web site pages, brochures, invitations, event programs, logos, sponsorship proposals, branded tents, banners & t-shirts, and more. Elevated quality of design, content and brand vision messaging of company magazine as art director/co-editor. Designed annual merchandising trade show creative materials, which included conceptual development and design of show theme logo, invitations, notebook covers, event signing and banners, name badges, show floor display, stage design, and other collateral. • Developed concept and design of Making Strides Against Breast Cancer fundraising/walk advertising campaign, winning national award for "Best Public Service Campaign" and resulting in 47% increase in fundraising store pin-up sales • Coordinated implementation of new system of chain-wide (134 stores) electronic monitors at registers to advertise community events/promotions and other corporate marketing initiatives, developing and organizing calendar zoned by marketing area to coordinate scheduling of messages. Became point person to schedule and upload files and communicate with stakeholders. • Won first place in Golub Corporation logo redesign contest. • Fostered relationships with several community partners.

Led a team of 2 graphic designers and 1 assistant design supervisor/graphic designer in the creative direction, design and production of all Price Chopper Brand packaging (which included 2 sub-brands) and related visual communications, ensuring cohesive brand consistency. Also did a good portion of design work as well. Worked closely with COO, category managers and outside food broker design agency in development of designs and coordination of schedules to ensure products met on-shelf target dates. Established strong relationships and rapport with numerous industry suppliers.• Coordinated launch of major gourmet frozen food product line under extremely challenging deadline. • Won national awards for “Best Private Label Ad” for Central Market Classics Gourmet Product Line brochure and magazine spreads. • Oversaw design/production of several extensive product line redesigns.

Worked on high priority and multi-faceted special projects. Examples include: a high-end recruitment brochure targeted to hire store/dept. managers and corporate executives; concept development, design and roll-out of new Food Service branding campaign, which included take-out packaging, cups & napkins, hats & uniforms, ads, POS signing and much more, ensuring brand consistency among all elements; concept development and design of B2B co-marketing opportunities brochure. Assisted with production scheduling and delegation of projects. Mentored and directed graphic designers. • Won national "Best Advertising Campaign” award for new Food Service branding campaign, also nominated for “Best of Show.”• Won numerous other Advertising industry awards and in-house design competitions.