Debbie Dooly Email & Phone Number

County Waterford, Ireland

EcoBurner supply the international hospitality industry with safe and sustainable solutions to buffet presentations. Their patented portable food warming system offers hotel managers a safer, cleaner & greener alternative to traditional chemical burners that are often toxic, dangerous to handle and a nightmare for the environment. EcoBurner emits 75% less carbon and gives chefs a premium alternative to mundane buffet set-ups.I'm responsible for driving demand of EcoBurner products so I… Show more EcoBurner supply the international hospitality industry with safe and sustainable solutions to buffet presentations. Their patented portable food warming system offers hotel managers a safer, cleaner & greener alternative to traditional chemical burners that are often toxic, dangerous to handle and a nightmare for the environment. EcoBurner emits 75% less carbon and gives chefs a premium alternative to mundane buffet set-ups.I'm responsible for driving demand of EcoBurner products so I strategically develop and execute strategies to build brand recognition and reputation to lead to sales and I develop and manage the marketing budget to ensure this happens. Key activities are channel management so that our distribution partners are fully supported to consistently deliver EcoBurner key messages across more than 50 international markets. I'm responsible for generating leads to our sales team and distribution partners and utilising CRM systems to ensure full visibility and reporting on progress is achieved.Responsible for developing and executing our digital strategy including all social media channels, website, SEO and email campaigns. All of these channels feed into generating sales.Responsible for product packaging, descriptions, data sheets, instruction leaflets and labelling and ensuring these consistently align with our brand by using consistent language and artwork design while making steps towards more eco-friendly options such as paper packaging, less plastic etc. I also ensure that all proposed products go through our stage gate process from ideation-to-launch to ensure our product roadmap is aligned with brand values. Show less

Tramore, Co. Waterford

Chia Bia are Irelands premier chia seed providers - I started with Chia Bia when the brand was in its infancy in 2011 when chia seeds were an unknown product. Throughout my 6 years there I helped to shape the brand to gain strong national and UK brand awareness and deliver strong sales across all Irish multiples. Through this I gained varied experiences that include;Marketing Strategy, Communications, Product Marketing, Channel Marketing, Public Relations, Web, Digital and Content… Show more Chia Bia are Irelands premier chia seed providers - I started with Chia Bia when the brand was in its infancy in 2011 when chia seeds were an unknown product. Throughout my 6 years there I helped to shape the brand to gain strong national and UK brand awareness and deliver strong sales across all Irish multiples. Through this I gained varied experiences that include;Marketing Strategy, Communications, Product Marketing, Channel Marketing, Public Relations, Web, Digital and Content Marketing and Stakeholder Management. I co-authored the book 'Cooking with Chia for Dummies' that was published in June 2014. Responsibilities:Developing and implementing the marketing strategy to define the brand, segment consumers, outline appropriate messaging, develop communications strategy across digital and print, plan for new products and product changes and manage channel communications and activities.Managing customer relationships ensuring adequate systems are in place both online and offline to ensure Chia Bia provides excellent customer experiences.Planning for and executing marketing activity and managing marketing budget.Developing yearly event calendars and ensuring all events were executed efficiently and all communications were on-brand and relevant.Managing both Irish and UK based PR agencies.Developing all communications materials - marketing assets and POS materials.Responsible for developing and implementing our digital marketing strategy including full responsibility for website, social media and e-commerce.Analysing all marketing activity online and offline and ensuring we learned from every campaign we engaged in. Show less

I started in an administration support role in IFGTeppco for the sale of Traded Endowment policies to UK based clients including legal due diligence on sold policies. From this role I moved on to a marketing assistant role where my responsibilities included the development of a new business unit within IFG, QUICKTeps. The new business was an innovative initiative to amend the purchasing Endowment Policies process using Title Insurance.

Postgrad, Level 9, Digital Marketing, Distinction

Graduated in June 2018 with a Distinction

Ba, Marketing, 2:1

Graduated with a 2;1 Subjects in final year: International Marketing Strategy, Strategic Management, Product and Brand Management.

Cert, Applied Biology