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ACCOMPLISHED MANAGEMENT & BUSINESS DEVELOPMENT EXECUTIVEStrategic management, sales and new business experience across multiple disciplines advanced through a consistent 30 year career. Highly successful at creating effective and strategic marketing solutions that are integrated and cross all channels to deliver a targeted and engaged consumer. Establish long-lasting client and customer relationships all bolstered by a genuine love for Radio. Debbie takes pride in serving as a role model for other women in the industry and most especially for her daughter Mikaela. Debbie enjoys an active and fun filled lifestyle outside of work and loves spending time with her daughter, husband, family and friends.Specialties: Planning, Design, Implementation and Execution of Integrated Marketing Campaigns
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PresidentF360Inc. Jan 2012 - Present
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ConsultantWfuv Public Radio Aug 2015 - PresentBronx, Ny, UsWFUV: Music discovery starts here. The professionally operated, 50,000 watt, public media radio station from Fordham University, reaching hundreds of thousands of listeners each week on-air and online. Corporate sponsorship messages are heard by our affluent, educated, and mature listeners, thereby advancing and expanding brand awareness and reaching new customers, clients, consumers and contributors. With only four, twenty-second underwriting spots per hour and a loyal, attentive audience free of button-pushers, WFUV will help to grow your business. Avoid the clutter and stand out from the competition. -
PresidentClassic Rock Society Of America A Division Of Focus 360Llc Jan 2013 - Jul 2014About Classic Rock Society of America ( www.crsa.fm)The Classic Rock Society of America (CRSA) is a digital and live streaming music enterprise between Focus 360 LLC and Denny Somach Productions. With an upcoming launch in 2013, CRSA is devoted to the “Preservation, Promotion, and Celebration” of classic rock music, the most popular musical genre of the past 50 years. Through its embeddable player that resides on its partners’ websites, CRSA will deliver daily curated content from its exclusive archive of over 5,000 hours of rare interviews with classic rock superstars, along with new, updated interviews. Additionally, CRSA will produce HD live streaming Pay-Per-View concerts delivered through its player and promoted socially and on air. Its long form interviews and back catalogue of vintage radio shows can be found on www.crsa.fm. The CRSA social platform includes extra content to build ongoing engagement with its robust community of classic rock enthusiasts.
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PresidentFocus 360 Llc Jan 2007 - Jul 2014Westport, Connecticut, UsFocus360 provides fully integrated media solutions to advertisers, agencies and broadcasters. The New York based company consists of four divisions offering a range of services, including media representation and placement, media technology solutions, content development and a full spectrum of packages that are cross-platform and reach deep into the specific consumer segment. Our integrated solutions are all designed and executed through our four unique divisions. The four divisions of Focus360 are National Focus, Digital Focus and CRSA. -
PresidentInterep National Radio Sales 1985 - Dec 2006 -
President Interep Marketing GroupInterep Dec 2001 - Jan 2006UsManaged the national sales team of 20+ Director of Marketing Specialists. Oversaw P&L of IMG. Billing for the group ranged from $30-$75 million annually. Recruited and trained sales professionals for IMG team. Developed sales training modules for internal Interep staff in new business development. Orchestrated and administered bi-annual sales meetings for IMG staff.Handled relationships with various Interep Divisions to provide internal continuity and communication. Marketed success of IMG team internally and externally to radio station clients.Participated in on-going leadership meetings with all Interep Presidents and the CEO.Helped create marketing collateral for sales team including website, direct marketing pieces and sales kit. Facilitated the design of the company wide database for sales tracking across all units. -
Regional Vice President ImgInterep Aug 1993 - Dec 2000UsTop New Business Director of Marketing for seven years. Consistently exceed year to year sales goals. New business sales ranged from $5 to $10 million annually. Acted as agency for most accounts and controlled 100% of their radio placement. Advertisers included Gillette, Reebok, Converse, Tommy Hilfiger and Edu.com. Designed and executed over 70 turnkey radio promotional programs for clients. -
Account Executive Durpetti & AssociatesInterep Dec 1985 - Jul 1993UsTop billing salesperson for independent radio representative divisions with clients such as Cox Broadcasting, Radio One, Bonneville Broadcasting, Pyramid Broadcasting and more. Managed relationships with top billing New York Metropolitan area advertising agencies/media buying units and direct client contacts. Called on high-profile accounts such as Mobil Oil, Purdue Chicken, SAAB at advertising agencies, which included DDB/Needham, Scali McCabe, Ally & Gargano & SFM Media. Fostered outstanding relationships with Radio Station clients delivering profitable business and superior service. -
Director Of SalesRadio Advertising Bureau Oct 1981 - Oct 1985Irving, Tx, UsHeaded division serving 3800 member Radio stations which generated $5 million in annual dues.Managed and trained staff of 13. Developed sales projections, financial budgets and department goals.Top billing salesperson bringing in over 300 new member stations.
Debbie Durben Skills
Debbie Durben Education Details
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Questrom School Of Business, Boston UniversityBusiness -
Baruch CollegeBusiness -
University Of Colorado BoulderSemester At Sea -
Ohio University
Frequently Asked Questions about Debbie Durben
What company does Debbie Durben work for?
Debbie Durben works for Wfuv Public Radio
What is Debbie Durben's role at the current company?
Debbie Durben's current role is Consultant.
What is Debbie Durben's email address?
Debbie Durben's email address is de****@****llc.com
What is Debbie Durben's direct phone number?
Debbie Durben's direct phone number is +191498*****
What schools did Debbie Durben attend?
Debbie Durben attended Questrom School Of Business, Boston University, Baruch College, University Of Colorado Boulder, Ohio University.
What are some of Debbie Durben's interests?
Debbie Durben has interest in Skiing, White Water Rafting, Education, Bicycle Riding, Music, Piano, Tennis, Theater, Movies.
What skills is Debbie Durben known for?
Debbie Durben has skills like Advertising, New Business Development, Management, Project Planning, Negotiation, Integrated Marketing, Building Relationships, Direct Sales.
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