Debbie Freer Email & Phone Number

Tokyo, Jp

As COO, working in partnership with Governance Planning and Strategic Planning, I drive the first line and the day-to-day operations of SMBC Group in the Americas, including Information Security, Information Systems, Technology Infrastructure, Data Strategy, and Human Resources, Corporate Marketing and Communications, Business Control, and Corporate Services. As Head of Americas Strategy and Transformation, I continue to ensure alignment of our target operating model with the firm’s business strategy.

New York, Ny, Us

Led the transformation and optimization of people, process and technology for the Bank to drive strategic alignments, standardization and governance of the US CIB.

New York, Ny, Us

I created and led a business transformation program improving the CFS technology infrastructure and operating model to increase scale, assure control, and deliver high quality service at improved and industry-leading operating margins. I also managed the product development teams responsible for end-to-end leadership of the Product Change lifecycle across the “core” Custody and Fund Services products which drove the bulk of CFS revenues.

Zurich, Ch

Responsible for the strategic leadership of transformation programs, generating business value and supporting the organization’s growth agenda. Built strong relationships with senior stakeholders across the organization; ensured operational risk management practice; and led cultural changes required to bring about such large scale transformation.

Toronto, Ontario, Ca

Successfully provided vision, planning, direction, and tactical leadership to achieve RBC Capital Market’s strategic operating goals for the US region. • Oversaw daily operations (Information Technology & Systems, Operations, Risk, Legal, Compliance, Finance, Real Estate and Human Resources) for 3,000 employees in Capital Markets and 6,000 in Wealth Management. • Increased revenue to FTE by over 30%. US grew from 31% of overall Capital Markets profitability to 60% of the global business.• Drove operational improvements and cost efficiencies; established organizational consistency with global counterparts; fully re-engineered the US RBC Capital Markets structure; created an organization with greater transparency and operating efficiencies across all business lines. • Translated corporate strategy into organizational policies, directives and procedures. Communicated and reinforced the organizational strategy to drive employee adoption, engagement and buy-in.

New York, New York, Us

Created relationship management between senior executives and clients; ensured a smooth transition to Citi from other firms. Developed an on-boarding/ integration process across the bank during the financial crisis.

New York, Ny, Us

Developed, managed and oversaw the Merrill Lynch Capital Markets support organization of over 5,000 client-facing professionals, focusing the team on ensuring a high level of customer satisfaction and implementing operational best practices on a global basis. During my tenure, Istandardized operational processes, restructured the business and teams, created and implemented a streamlined client on-boarding process, implemented cost reductions and automation in existing business processes, created client leveling with front and back office scorecards, and developed and supported relationship management for senior leadership.

New York, Ny, Us

Drove the development of a full service Global Prime Brokerage organization. Oversaw product development, technology, operations, client services and business integration efforts. Ensured proper alignment across front and back office for enhanced product offering and employee engagement.

New York, Ny, Us

Oversaw the implementation of a fully functional institutional portal for Merrill Lynch Capital Markets to include futures, prime brokerage, clearing, operations, including client services, middle office, technology development and client transition. Assessed and implemented a cohesive business plan for the firm’s clearing, settlement and financial reporting. Crisis lead for business recovery after the 9/11 disaster.

New York, Ny, Us

Accountable for global product development and technology solutions for the Futures Business with revenue over $700 million.

New York, Ny, Us

New York, Ny, Us

Dallas, Tx, Us

Accountable for system design and sales for large institutional accounts, including Merrill Lynch and American Express.