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Debbie Friedman is listed as Direct Marketing Professional seeking new challenge in next phase of my career. based in Port Chester, New York, United States. AeroLeads shows a work email signal at verizon.net and a matched LinkedIn profile for Debbie Friedman.
Debbie Friedman previously worked as Marketing Consultant at Combe Incorporated and Marketing Consultant at Illy Caffe North America. Debbie Friedman holds M.B.A., Marketing And International Business from New York University - Leonard N. Stern School Of Business.
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Results-oriented and highly analytical Marketing Executive with expertise in multi-channel Direct Marketing and CPG Brand Management. Expertise in Strategic Planning & Campaign Execution, Customer Acquisition & Retention, Cross-Functional Team Leadership and Agency Management, Market Research, Analytics, Database Development & Modeling, P&L Management & Forecasting. Extensive experience with world-class CPG brands such as Gevalia Kaffe, illy Caffe and Just For Men hair color.
Listed skills include Direct Marketing, Cross Functional Team Leadership, Budgets, Direct Mail, and 27 others.
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Developed, executed and analyzed targeted marketing campaigns for Just For Men and Touch Of Gray men's hair color brands, including multicultural direct mail, digital and print campaigns. Managed Just For Men Select email loyalty program. Sourced direct marketing service providers and managed vendor relationships. Completed competitive analysis and provided business model for direct-to-consumer project.
Led new business development effort for office coffee and corporate gifting business segments. Conducted competitive analysis to determine viability, developed business models, pricing structures, P&Ls and sales forecasts. Implemented market research for office coffee to gain insights into customer experience. Launched office coffee program via direct mail. Performed data analysis/verification and developed reports on newly implemented marketing database.
Responsible for Direct Response Division, including Syndication & FSI media. Included product placement and circulation plan, profit & loss reporting and program analysis. Identified marketing database needs and defined requirements; recruited and directed database development consulting team. Directed web site development and web site capabilities; initiated digital marketing programs.
Brand Manager for Gevalia catalog, B2B and B2C acquisition and customer re-activation continuity businesses. Responsible for strategic direction, financial performance and campaign execution. Optimized direct mail profitability through segmentation and targeting, sourcing of "winning"premium offer and new creative. Directed model building and customer profile matches to improve targeting abilities. Guided productivity team to evaluate and implement cost-saving opportunities and process improvements. Coordinated with digital team to ensure that offline programs were supported online.
Responsible for strategic development and execution of lapsed customer re-promote program and member-get-a-member businesses. Optimized direct mail profitability through segmentation and targeting. Directed model building and customer profile matches to improve targeting abilities. Developed print advertising plans. Supervised creation of outbound telemarketing scripts to boost response while maintaining backend performance.
Provided strategic and tactical marketing information, analysis and recommendations to marketing and upper management. Improved test validity through sample size adjustments and improved control-test relationships. Supported development and implementation of CRM database.
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Debbie Friedman is listed as Direct Marketing Professional seeking new challenge in next phase of my career..
AeroLeads has found 1 work email signal at @verizon.net for Debbie Friedman.
Debbie Friedman is based in Port Chester, New York, United States.
Debbie Friedman has worked for Combe Incorporated, Illy Caffe North America, Allstar Products Group, Kraft Foods, and Lillian Vernon.
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Debbie Friedman holds M.B.A., Marketing And International Business from New York University - Leonard N. Stern School Of Business.
Debbie Friedman is listed with skills including Direct Marketing, Cross Functional Team Leadership, Budgets, Direct Mail, Marketing Strategy, Brand Management, Product Marketing, and Market Research.
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