Debbie Gerke Email & Phone Number

Milwaukee, WI, US

Pewaukee, Wisconsin, United States

Wisconsin, United States

Menomonee Falls

• Lead the design and direction of the Sonoma brand home décor, floral and fragrance collections based on trend. ($55M annual sales)
• Grew the Sonoma décor assortment by 50% by adding second front aisle décor trend table to Sonoma seasonal assortment in second season on team.
• Created a front aisle floral shop within home décor department, adding to seasonal assortment by 25%.
• Introduced mini greenery tower, adding $250K in incremental sales in first season.
• Created new spa fragrance assortment responding to white space opportunity in Sonoma fragrance, adding $1.5mil in annual revenue.
• Created cross-merchandised concept set-ups to convey seasonal trends and product direction.

Menomonee Falls, WI

• Charged with designing and directing the Sonoma apparel product collections based on trends and following brand identity, focusing on women’s apparel, including working on woven tops and jackets, dresses, woven.
• Designed key item styles and directed the color and print direction to drive my portion of the $250M Sonoma Women’s apparel business
• Influenced the design and elevated style direction for the 2016 Sonoma brand relaunch
• Illustrated seasonal cad drawings for full Sonoma assortment presentations.
• Developed seasonal cross merchandised presentations for concept kick-off leadership meetings
• Collaborated with vendors and internal sourcing team to develop new fabrics and finishes.

• Created presentations and prepped rooms for seasonal leadership meetings
• Executed technical sketches at Kohl's for the Sonoma, APT 9 and Croft & Barrow brands women's apparel teams
• Assisted in trend research for women's apparel teams
• Developed presentations for meetings using trend images and sketches

• Executed technical sketches at Kohl's for the Sonoma, APT 9 and Croft & Barrow brands women's apparel teams
• Assisted in trend research for women's apparel teams
• Developed presentations for meetings using trend images and sketches

• Oversaw the design and execution of all visual materials created for Arts and Crafts division.
• Collaborated with educators to feature student artwork on covers and give out educational grants.
• Designed and executed the overall aesthetics of catalogs, and all print collateral. Introduced clear icon collection to identify best sellers, best pricing and new items to give customer easy shopping experience.
• Created standardized documents to creative team to execute all print material. Templates and style guides provided clear direction for speedy design execution and improve accuracy.
• Developed all private label product packaging.
• Collaborated with sales team to prepare trade show booth and collateral materials to improve customer flow and provide added value to increase consumer traffic during show.

In addition to working with the owner in choosing and purchasing products for retail sale, my responsibilities included the design and production of all printed materials such as promotional mailings, in-store handouts and magazine ads. I worked with the owner and store manager to create seasonal window displays. I also used my skills as an artist and my.

I started working at Gleason Corporation as an intern and was offered a full-time position upon my graduation from Mount Mary College. I worked under the supervision of an art director as one of two graphic designers. Eventually the second designer left and I became solely responsible for the production of all work. I became responsible for the design and.