Debbie Green Email & Phone Number

Maidstone, Kent, United Kingdom

London, United Kingdom

• Management and delivery of marketing communications across multiple channels to the agreed Lloyds Bank marketing plan, delivering against awareness and preference objectives.
• Analysis of business briefs to create clear and insightful campaign briefs for external agencies to deliver best in class customer and colleague communications.
• I use my experience and knowledge of internal communications channels to recommend the best approach for effective campaign communications to over 12,000 colleagues in 1,200 branches.
• I use my influencing skills to successfully manage internal stakeholders, third party agencies and suppliers to deliver on-brand and cost-effective internal and customer-facing communications.
• Responsible for driving and leading the digital marketing poster workstream, developing creatively brave and impactful new content to disrupt the customer journey in branch and managing 30 pieces of content.
• Management of the Lloyds Bank branch campaign budget - monitoring, reporting and looking to improve cost efficiencies whenever possible.

London, United Kingdom

• I translated business objectives into innovative colleague communications to inform, educate, engage and ultimately change colleague behaviours and mindsets, via a variety of channels.
• I managed a team to deliver colleague communications around all marketing activities to branch colleagues, including development and maintenance of the Group Intranet.
• I worked collaboratively across risk, marketing and product areas to deliver results, driving positive actions and behaviours and championing best practice in internal communications.
• I was responsible for correct/compliant display of all branch marketing materials including development of a bespoke intranet site and printable planner for branch colleagues.
• I organised and delivered a programme of brand engagement through the merchandisers in 1,200 Lloyds branches, personally presenting at 25 forums across the UK.
• I successfully organised the first marketing awards ceremony to recognise marketing excellence across Lloyds Banking Group, attended by 300 marketing colleagues.

London, United Kingdom

• Reported to the Head of Communications, responsible for devising, writing, design and production of all marketing materials for the firm worldwide, both printed and online.
• Liaised with partners and business development managers across the firm to devise a new publications taxonomy and ensure effectiveness of online and printed marketing materials.
• Responsible for internal communications channels across the firm including production of the bi-monthly staff magazine, including design, writing, interviewing, researching and editing.

London, United Kingdom

• Managed a team of twenty people. Responsible for the internal communications channels infrastructure including the intranet and management of budget of £5 million.
• Directed and managed the production of all internal communications channels, including the monthly employee newspaper, "Courier" - which had the largest internal circulation in Europe.
• Organised all internal events, including direct liaison with the chairman and chief executive and championed upward feedback to measure attitudes and behaviours across the business.
• Responsible for the redesign and production of the Group’s annual report and accounts, from concept through to delivery.

London, United Kingdom

• Managed a team and a budget of £2 million to deliver a wide range of communications including high profile corporate hospitality events and materials for exhibitions and seminars.
• Drove the transformation of the quarterly corporate customer magazine and successfully organised an internal conference programme, delivering 12 events across the UK to 2,000 staff.
• Managed an environmental management programme of sponsorship and community relations in liaison with Government departments/environmental bodies.
• Produced an Energy Management video and an environmental management toolkit for business customers, working with the World Wide Fund for Nature.
• Entry as Graduate Recruitment Trainee, through roles in the branch network up to Bank Manager looking after corporate customers in a business centre.

Bachelor Of Science (Bsc), Zoology/Animal Biology

BSc Zoology

8 O Levels Including English And Mathematics, 3 A Levels