Marketing Coordinator
Current- Developed and implemented comprehensive marketing strategies for product launches, software releases, events, campaigns, and public relations.
- Oversaw all social media channels and executed targeted campaigns to enhance brand visibility and engagement.
- Created engaging content for multiple social media platforms, including Twitter, Instagram, Facebook, and LinkedIn, ensuring consistency and appeal.
- Managed the development, production, and distribution of promotional and collateral materials, collaborating with internal creative teams and external vendors.
- Planned and coordinated the execution of marketing activities and presentation materials, such as media engagements, trade shows, promotions, booths, and collateral.
- Deployed and measured inbound marketing campaigns (HubSpot), working closely with the Sales team to align efforts and assess effectiveness.