Marketing Coordinator
Current• Developed and implemented comprehensive marketing strategies for product launches, software releases, events, campaigns, and public relations. • Oversaw all social media channels and executed targeted campaigns to enhance brand visibility and engagement.• Created engaging content for multiple social media platforms, including Twitter, Instagram, Facebook, and LinkedIn, ensuring consistency and appeal.• Managed the development, production, and distribution of promotional and collateral materials, collaborating with internal creative teams and external vendors.• Planned and coordinated the execution of marketing activities and presentation materials, such as media engagements, trade shows, promotions, booths, and collateral.• Deployed and measured inbound marketing campaigns (HubSpot), working closely with the Sales team to align efforts and assess effectiveness.• Organized and led marketing events, including trade shows, to showcase products and services and engage potential customers.