- Proactively engage clients to drive product adoption and optimal experiences, building lasting relationships through consistent engagement to instill understanding of product vision, value proposition and features. - Identify and quantify key metrics of value; Increasing ROI for customers through the meaningful adoption of appropriate features and best practices. - Work closely with the sales team on account plans, customer strategy, and product adoption.

- Partnered with Account Teams to educate & drive customer engagement, satisfaction + growth to ensure our customers are healthy & help reduce attrition.

* Daily configuration, training, support, maintenance and improvement of an evolving Sales Cloud environment for 65 Users. * Maintained the functional areas of data management by coaching users to drive consistent, proper handling of data and enforce data governance.* Established SFDC sales process for newly developed Inside Sales Team by collaborating with subject matter experts to identify and resolve gaps in business processes, policies, and other factors to enable more efficient use of Salesforce. * Enhanced Executive reporting to support new formalized Marketing Operations process * Introduced new functionality to Sales Team to promote operational efficiency with Opportunity management, Activity Tracking and Lead follow-up. * Tools used: CRM Fusion, Marketo, Cirrus Insight, HIMSS Analytics, Spanning

- Managed annual budget of $1.5mil for SFDC software and services for $4B Company, supporting ~1,000 users including Executives, General Regional Management, Outside/Inside Sales, Finance and Operations. - Assisted Consulting Partner in authoring business requirements for large, complex initial SFDC implementation.- Sole Admin for 1,000 Sales Cloud users (Enterprise Edition) and related systems including Data.com, ExactTarget, Brainshark Learning- Defined CRM roadmap and deployment plans over 8 SFDC Release Cycles, continually introduced new features to engage users and promote system benefits. - Hired and managed 3​rd​ party Consulting firms to assist with project and long-term system expansion of AppExchange tools/partners: Brainshark, ExactTarget, Data.com, Informatica, telephony integration, and data loader. - Daily administration, troubleshooting and support of Sales Cloud, including user setup, profiles, roles, custom objects, field creation, page layouts, record types, permission sets, security, list views, workflows and validation rules. - Created technical training plans, materials and documentation for CRM users, coordinate new user orientation and deliver ongoing training sessions. - Developed and refined SFDC analytics: prepare dashboards, pipelines, and other ad hoc custom reports for the field use and executives. - Instituted ExactTarget email marketing automation to structure marketing approach in tracking lead activities, conversion rates and campaign success. - Monitored user adoption rates and respond as needed (additional training sessions, Chatter communication, modifications, etc.) to improve usage and drive change.

• Led cross-departmental Salesforce.com implementation with business operations improvement for all related processes, policies, end-user training for 100 Users and data analysis.• Enhanced use of Salesforce.com and related applications to gather business requirements and expand processes via automation.

• Designated department representative to work with external IT programmers, establishing formal work flow processes, testing functionality of system enhancements and leading subsequent revamping of entire computer system by translating business needs to technical requirements. Responsible for follow-up communication to train department team members of new operations, emphasizing the importance of a cooperative team effort.

• Sold customized consultation and education services, including assessing client needs, proposal development, project design, contract negotiation and effective selection of consulting staff for key complex projects. Grew and sustained $2.4mil book of business.• Expanded customer commitments by fostering long-term relationships, identifying strategic initiatives within accounts and securing project opportunities within client portfolio.

• Managed issuance of contracts at different phases of negotiation with varying deadlines and requirements. • Established processes and systems which promoted a highly efficient schedule for consulting engagements, Finance discrepancies, and resource utilization.