Debbie Holbrook Email & Phone Number

Santa Clarita, California, Us

Promoted to DirectorMarket Planning Director March-May 2023

Santa Clarita, California, Us

• Manages the launch of cruise program releases which includes over 650 voyages carrying over 1.8 million passengers annually while exceeding team goals.• Integrated project management system that successfully allowed our team to pivot to a remote working environment which resulted in successfully meeting launch milestones. • Develops and presents annual deployment models and proposals for long term strategic planning of our fleet of 18 ships including seven newbuilds and our newest LNG class.• Recommends cruise itineraries from one to 111 days based on net contribution, fuel and carbon consumption towards our corporation goal of carbon reduction by 2030.• Manages berth reservations process for over 350 ports of call while resolving congestion issues and collaborating with port managers, agents and other cruise lines.• Facilitates cross-departmental itinerary meetings with operations teams to balance logistics and safety needs with commercial considerations while creating award-winning itineraries.• Leads and develops team of deployment analysts throughout the product planning cycle.• Managed emergency response teams and traveled to quarantine sites on military bases during the COVID-19 crisis to liaise with federal agencies to repatriate over 2,000 guests.• Manages prompt itinerary changes in response to external forces/crises including political unrest, natural disasters and operational challenges while minimizing consumer impact.• Coordinates program launches with marketing, product and revenue management and international managers from initial messaging through inclusion in marketing materials such as press releases, brochures, websites and emails. • Manages competitive analysis utilizing industry data and creates Tableau interfaces to communicate trends to senior executives.• Develops analysis on consumer insight trends and applies to itinerary planning.

Santa Clarita, California, Us

Promoted to Senior Manager

Santa Clarita, California, Us

Promoted to Manager

Santa Clarita, California, Us

• Managed the pricing of over 200 cruise itineraries annually to further stimulate demand.• Conducted daily inventory and yield performance analysis to determine immediate pricing actions and developed weekly pricing recommendations for management.• Managed tactical pricing of the Europe and Exotic trades from analysis, preparation of upload by Assistant Analysts, and final approval in reservation system.

Santa Clarita, California, Us

• Responsible for the development of pricing and sales policies developed through trade-specific reporting to management. • Prepared ongoing analysis to monitor booking trends and the competitive marketplace.• Recommended pricing strategies for strategic direct mailings, large groups and charters.• Reviewed printed marketing communication materials for accuracy and marketing message.

Universal City, Ca, Us

• Performed financial data analysis to forecast international performance of over 150 films grossing over six billion dollars in gross box office receipts.• Crafted communications and distributed to executives and filmmakers of international film performance.• Tracked market share and prepared competitive analysis of Universal releases in the international marketplace. • Managed and distributed international release calendar.• Developed box office tracking system and worked with worldwide offices, which resulted in over one million dollars of previously unrecorded gross box office.• Led motion picture team in development of data warehouse interface to streamline reporting.• Prepared motion picture marketing campaign budgets for management.• Prepared presentations on marketing film campaigns for filmmakers and senior executives. • Participated in publicity events: screenings, press conferences, premieres and junkets. • Hired and supervised department interns. • Started this chapter as a summer intern while attending college.

• Supervised, scheduled and trained staff of over 40 employees.• Setup 35mm film prints for exhibition, maintained and operated movie projectors.• Closed out daily financial activity including nightly reporting to motion picture companies and coordinated monthly concessions inventory and ordering.• Created and assembled marketing campaigns for new release motion pictures.

Davis, California, Us

• Responsible for direction of university motion picture theater.• Supervised, hired and managed staff of eight.• Coordinated and created advertising and promotional programs.

Certificate, High-Performance Leadership

Education record

B.S, Agricultural & Managerial Economics