Debbie Yabut Email & Phone Number

Philippines

Philippines

Social Media Strategist & Data Analyst- Developing data-driven social media strategies for brands, including year-long campaigns and promotional initiatives- Managing high-performing paid media campaigns (Facebook Advertising) to target audiences- Monitoring social media trends to inform strategic decisions- Identifies and recommends suitable KOLs (Key Opinion Leaders) to amplify campaigns- Analyzing social media performance metrics and delivers monthly reports to optimize strategies and maximize results- Providing support with community management and social media page maintenance

Makati, National Capital Region, Philippines

- Developed and managed high-performing paid media campaigns (Facebook advertising) for select brands, driving brand awareness and engagement.- Analyzed social media performance metrics and delivered monthly reports to optimize strategies and maximize results.- Provided support with community management and social media page maintenance.

MICROSOFT APAC SCC PAID MEDIA LEADBoosted Microsoft APAC's Social Media Presence Across Markets & Channels- Developed and executed targeted social boosting activities, resulting in increased brand awareness and engagement.- Analyzed performance metrics and delivered monthly reports to optimize social media strategies across APAC markets.

Led and optimized social media presence across all platforms (Facebook, Instagram, Twitter).- Developed and executed social media ad campaigns to generate qualified leads (paid and organic).- Analyzed social media performance and delivered data-driven reports to optimize strategies.- Stayed ahead of the curve by researching industry trends and implementing innovative social media tactics.

Developed and executed PR strategies to increase brand awareness and engagement.- Crafting press releases, press kits, and pitch decks to secure media coverage.- Creating and maintaining a database of PR and media contacts.- Supporting client events to maximize their impact.

Ortigas, Pasig City

Ortigas Center, Pasig City