Lead Consultant, providing technology vendors/suppliers and partners of all types, access to powerful data intelligence with actionable analyst insights, and a broad range of channel consulting services across the entire channel ecosystem.As the Channel continues to evolve and diversify, access to strategic industry research, insights, and analysis is vital to make informed decisions to achieve better business outcomes. This exciting new launch, combines the power of Omdia’s robust portfolio of vertical market industry research and analysis, along with a team of channel experts and a legacy of proprietary channel research data (MSP501, TA101 and NextGen101) spanning the entire Channel ecosystem.Ask me how I can help you:-Increase your MDF/Co-Op effectiveness to drive more Partner sales-How you can access and leverage the MSP501, NextGen101 and TA101 data -Access your current and find future Partners that align with your channel initiatives-Conduct Partner Polls, build Custom Research and Analysis reports, and Competitive Benchmarks

CyberRisk Alliance provides business intelligence and information services to help our growing community build effective strategies and make smart decisions, and innovative marketing solutions to galvanize an efficient marketplace. Through our trusted brands we provide perspective on a fast-changing discipline, we educate and inspire, and we facilitate professional collaboration.Director of Channel brands - MSSP Alert, ChannelE2E, MSSP Live Event and The Managed Security Podcast. Ownership of developing, delivering, and managing sponsorships, and custom marketing and research services across the channel portfolio to the technology, security and cybersecurity vendor and distributor community. • Identify, build, and drive new marketing and research service offering by leveraging CRA’s Business Intelligence group and marketing agency. • Collaborate with internal stakeholders and business units to ensure brand alignment.CRA Channel Brand Portfolio• ChannelE2E.com is the leading digital destination for MSPs, IT service providers, channel partners and investors seeking to maximize their business valuations, mitigate business risk and maximize security -- from Entrepreneur to Exit. • MSSPAlert.com is the global voice of MSSPs, as they seek profitable business, technology and cyber strategies that mitigate risk and safeguard customer assets.• MSSP Alert Live is an annual event bringing MSSPs, MSPs and technology vendors together to discuss the cyber strategies, technology trends they seek to safeguard and grow their business.• Cyber-for-hire, THE Managed Security Podcast is dedicated to MSSPs/MSPs and cybersecurity vendors, discussing the market trends, security incidents and leadership strategies shaping the cyber community.

Global Partner Marketing ManagerMember of the Cybersecurity Partner Marketing team within ConnectWise, tasked with building, executing, and supporting their first Partner Program, launched in May 2021. The program expands ConnectWise’s commitment to delivering leading technology to the broader MSP/TSP partner community globally.Contribute to the go-to-market strategy and marketing plans for the Cybersecurity business unit, focusing on the recruitment and enablement of new cybersecurity partners, and the retention of existing partners.• Responsible for the metrics and KPIs associated with the effective allocation of marketing resources to drive that growth.• Work closely with Product Marketing, Channel Sales, Field Marketing, Communications and other key stakeholders across the organization.• Manage agency and contractor relationships for the development of marketing campaigns, content creation, and demand generation programs that drive pipeline with partners.• Oversee the Partner Program guidelines and management of MDF and Co-Op funds, along with the Partner Portal and concierge marketing programs to support our partner ecosystem.• Conduct Partner Marketing Readiness Assessments, training Webinars and Partner GTM plans and strategies to drive partner revenue.

Global Partner Marketing ManagerBuild, execute and manage joint go-to-market strategy with a portfolio of strategic and Alliance partners. Develop and integrate marketing programs and campaigns; including marketing "To and Through" partners.• Build, execute and measure joint marketing programs with partners, from campaign concept to creative content development and program execution• Evaluate and recommend the right marketing investments to support the partnership.• Establish metrics and objectives for partner marketing programs and report against progress.Ownership of the Partner Marketing Hub (Zift One), a SaaS based marketing automation platform offering Partners the ability to access and execute joint marketing campaigns, collateral, and content syndication. Also developed the Concierge Marketplace within the platform; partnering with Global Agencies to provide Concierge demand generation and content programs supported by MDF. Source and manage the Concierge Agency relationships and programs within the platform.- Drive activation and adoption of corporate Partner campaign assets/programs and provide ongoing metrics and KPIs.-Communicate with Partners via Email, sales briefcases, platform promotions and monthly Webinar trainings; as well as collaborating with the Partner Manager teams.-Collaborate with internal stakeholders from the Sales Enablement, Corporate Content and Partner Programs teams to ensure program and strategy alignment.

As part of the Channel Maven Executive team, I help IT Vendors and their partners drive more demand and revenue through their Channel. Consult with both IT vendors and distributor executives and their channel partners on best practices in Channel Program Development & Enablement, Industry Events, Advertising, Partner Sales & Marketing, Social media, Channel Partner Recruitment & Retention, Digital Marketing, and Demand Generation campaigns and programs. A sampling of clients include Google, Veeam, Samsung, Comcast, EMC, AT&T, CA, SunGard, Akamai, and IBM."Debbie has worked with a wide variety of Channel Vendors, including Hitachi Vantara, Plaintree Systems, Process Software, and MicroAmerica Distribution, as well as leading industry publications like CRN/VAR Business, The VAR Guy, MSPmentor and TalkinCloud. Thanks to this diverse Channel background, she understands Channel strategy from all perspectives and is able to help clients and Partners find the right solution for their unique Channel needs." - Brad Rolfe, VP Channel Maven Consulting

Leadership of IT and Channel sales and marketing teams located across North America, serving the B2B IT community of Vendors/Distributors and Reseller partners. Online Digital brands offer Reseller/VAR/MSP/CSPs/Distributor Partners with strategic and tactical business technology insights to help them grow and maintain their channel business. Responsible for P&L of $12 million dollars in channel media, event and marketing sponsorships revenue across the brands, with proven leadership success and a track record of achieving established sales and business development targets. Maintain a strong client orientation, individually and through direct leadership of a sales team of 14 sales and marketing professionals. Clients include hardware and software vendors including Hitachi/HDS, Samsung, Comcast, Verizon, Oracle, IBM & SAP to name a few.Developed and launched a successful new live event targeting MSPs and Vars, called "Channel Directions Live" (now called MSP Summit), as well as a Partner Advisory Council.Responsibilities included Sales pipelines management, business development and strategic partners/alliances, marketing and sales plan development, analytics and financial reporting, and leadership and representation within the matrix organization at Penton.

Responsible for the consultative sales of the Xchange Channel Event series to channel vendors looking to engage with potential and exiting channel partners and resellers; as well as the Midsize Enterprise Summits Series. Client management and sales of event and roadshow sponsorships within the East Coast and Tri-State territories. Clients included IBM, Samsung, EMC, AdTran, Comcast, etc.

Integrated media sales for the East Coast, representing Managing Automation Media's portfolio; including Managing Automation Magazine/.com & Manufacturing Executive.

Integrated Channel Sales, with a concentration on Microsoft Channel Partners and their vendors.Director of Advertising, East. Responsible for consultative sales of an integrated media platform, including online/web network, print, custom publishing and virtual events/conferences. Territory includes the eastern half of the US & Canada. (Retained until layoff 2009)• Achieved Presidents Club status for 2008-2009

Account Director for VarBusiness, GovernmentVAR, CRN & ChannelWeb. Responsible for consultative sales of print, digital and media services to IT vendors and distributors. (layoff 2007)

MEDfx Corporation is a privately-held software company with a long history of embracing emerging technologies in collaboration with other innovative healthcare organizations. MEDfx, is a modular SaaS based software platform used by clinicians, hospitals and healthcare organizations. Director of Sales & Marketing, responsible for the product launch of MEDfx, designed to take the company into the future of healthcare as they moved from Practice Management Software to a clinic-based EHR product. In addition to my Sales & Marketing responsibilities, also was tasked with strategic partnerships with alliance and channel partners, as well as technology partners and vendors.

Director of NE Advertising for Entrepreneur Media; including Entrepreneur.com, Entrepreneur Magazine, and Entrepreneur Press. Responsible for advertising sales, new business partnerships and integrated marketing campaigns; including online, magazine/print, direct mail, events, radio and custom publishing. ( Boston office closed)

Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson (TED Talks founder), Mark Gross, and journalist James Daly in order to chronicle the rise of the "New Economy". First published in July 1998, the magazine was sold to Time Inc., the publishing division of Time Warner, in July 2001.Senior Sales Manager for both the NE and Northwest California territories. Hired during the launch to sell and develop the NE market, then promoted and relocated to California to grow the rising Internet start up and large accounts, which included handling Microsoft and its agencies. Responsible for entire brand selling; online demand generation, print advertising, conferences, TV and custom publishing. Managed a staff of 3 Inside Sales Reps. (retained until sale of the magazine)

Plaintree Systems is a manufacturer of intelligent network switches and a line of Free Space Optical wireless equipment and is publicly traded on the Canadian and US Stock Exchanges.Responsible for channel marketing, communications and partner marketing support to our network of reseller partners. Development of sales collateral, PR, Executive sales decks and content development.

Consultative sales of channel media campaigns and advertising to channel vendors.

Inside sales representative, supporting the sales of advertising and media campaigns for Channel Vendors.

Responsible for marketing communications programs to support our vendor products, including the production of The MicroAmerica catalog of vendors and its content, PR and vendor communications programs . Retained until sale of company to Merisel.