Ongoing consulting projects with diversified early-stage companies focusing on consumer brand strategy/positioning, growth marketing/digital media/paid acquisition, PR/social engagement, content strategy, events, web dev and trade marketing. Categories: consumer products, beauty/retail, biotech, mobile entertainment, including: MODmouth: https://mod-mouth.comMido Lotto: https://midolotto.comTurn Biotechnologies https://www.turn.bio

Acquired by Timber PharmaceuticalsA specialty pharmaceutical company focused on proprietary drug delivery, BioPharmX’s mission is to develop and commercialize products that treat health or age-related conditions that are not presently being addressed or are currently treated with drug therapies or drug delivery approaches that are sub-optimal. VIOLET IODINE • Launched national supplement brand Violet iodine creating new category in women’s health, preparing brand for partnership/acquisition. • Created name and managed development of brand identity, positioning, segmentation, packaging, web-dev and local test and national marketing efforts to consumer and physician audiences. Programs included PR, offline & digital advertising, mobile rewards, social influencer and sampling, content development, events and promotions. Results: Yr 1: 1600 physicians sampling, 750MM consumer impressions driving 238K UVs to website, exceeding metrics goals by 120%; 21K Facebook fans, $100K sales; Pandora CTR 25x industry average; Shopkick program drove awareness +86% and yielded highest CTR and rewards for any consumer health product. . • Partnered with Sales to secure 7 retail partnerships (drug/grocery/specialty stores) and managed ongoing relationships, in-store merchandising and trade promotions. Results: 7500 Retailer locations nationally. • Hired/Directed 5 agencies, leading negotiations and controlling budgets. Managed marketing team. Violetdaily.comBIOPHARMX - CORPORATE • Establish company as innovator in dermatology drug delivery by developing positioning and key messaging to leverage positive clinical results for initial product candidates (topical minocycline gel for acne/rosacea). • Lead marketing efforts including web-dev, corporate identity, public relations, industry conferences, physician education and social media. Results: 20+ earned media articles. • Assess market opportunities for pipeline products.

Full time contract assignment on Digital Marketing team for Mobile & Text Banking and Merrill Edge products.•. Created digital marketing programs to drive traffic, consideration, enrollment and use of eproducts by prospects and customers. Used test and learn approach to continually optimize performance.• Spearheaded creation of online video introducing Merrill Edge MarketPro real-time trading platform.• Utilized 3rd party paid display, SEO/SEM, email, ATM, bankofamerica.com, merrilledge.com, and mobile to meet goals.• Partnered with cross functional teams internally and managed external agencies to ensure successful integration of programs.• Provided ongoing reporting and analysis of campaigns to drive future strategic decisions. Results: 748K mobile banking new customers/app downloads & 285K Text Banking enrollments; +79% & +21% above plan respectively.

Full time contract assignment on the Credit & Cross Products marketing team.• Visa FeatureSelect: strategic positioning and project management for sales materials development supporting new platform product launch (video, sell sheet/folder).• Visa Signature: creative development and production of national online campaign and weekly local radio advertising and merchandising programs for product re-launch; ongoing Visa.com/Signature website management. Results: 7,500 Facebook fans -1st month.• Enhancements Product: strategy and execution of online/offline marketing materials for issuers and consumers including creative development/production of annual disclosures kit and launching new programs.

• Managed marketing communications programs for the Fraxel brand, positioning the company globally as the pioneer of fractional laser resurfacing and the market leader of aesthetic laser skin treatments.• Developed identity, built brand image and drove awareness among physician and consumer audiences. Managed strategy/tactics for all communications (advertising, promotions, tradeshows, influencer events, direct marketing, PR, web, collateral). Supervised team of 4.• Successfully launched first ever integrated marketing program in LA to drive consumer awareness and trial by providing $400 off first Fraxel treatment incentive. Program included microsite development, tracking pre/post awareness, securing physician participation, and creating direct mail and advertising in malls, outdoor, magazines, newspapers and online. Results: 25% conversion from registration to redemption. “Locate-a-doctor” searches on Fraxel.com increased +100% during campaign run overall and +200% within test market.

• Youth marketing: Key player in defining youth marketing strategy including business model, product development, qualitative research and marketing planning, and developing branded content marketing programs. Responsible for Yahoo!’s first ever product integration on national TV show for teens (The Menu on FOX). Included site development & promotions for 15 episodes. • Branded content marketing: Oversaw digital marketing efforts to support strategic branded content partnership with NBC & Mark Burnett Productions’ national TV shows (3 seasons). Managed outside agency and liaised internally with product teams to maximize show integration across Yahoo! network.

• Partnered with agencies on new business pitches, strategic communications projects including focus group implementation and analysis and account management services (Diamond Walnuts, Nissan, Nesquik, Lindsay Olives, Sunsweet Prunes, Crystal Geyser).• Consulted with P&G’s Reflect.com business to launch test brick & mortar store for #1 beauty website. Provided executive team with recommendations on brand consistency at store level and insights for rollout. Trained sales staff to conduct customer consultations and manufacture custom retail products. Devised acquisition and retention programs including events and referral program to drive traffic in-store and increase average sale. Results: Walk-in to sale conversion at 50%, exceeding expectations.

Helped build brand to be the #1 women’s website (23rd largest web property; 9.3 million unique visitors; 365 million page views/month). Responsibilities included brand re-launch: offline consumer & trade communications, events & sponsorships, corporate identity standards manual/business papers design, brand equity research, trademark protection, sales kits, co-branding guidelines, marketing plan development including network-wide quarterly initiatives.

• Strategy Ventures Group: Developed long-term strategic partnerships with rapidly growing Internet start-ups leveraging E@H media and marketing services and investment capital. Spearheaded communication between multiple business units to ensure flawless implementation of contracted digital marketing deliverables.• Commerce Division: Generated revenue by developing strategies and selling digital advertising & sponsorship packages. Shaped product strategy to enhance consumer experience creating habitual use and maximizing PV growth. Provided insight/expertise on Autos and Personals markets to 200+ sales force to close deals. Liaised with Sales, Business Dev and Product teams to identify new business opportunities. Managed online advertising inventory and forecasted quarterly impressions/revenue.

CPG client: Nestlé (confections, baking), as well as St. Supéry Vineyards (Bonverre wine), Chevron (Ortho Lawn & Garden products), Sprint Telecommunications. Results: - Developed 1st integrated Toll House brand campaign increasing cookie dough volume +10% and agency billings + 57%. - Increased Libby’s Pumpkin share +1.3%. - Repositioned Baby Ruth resulting in +9% sales increase. Re-launched Nips hard candy increasing brand awareness +72% and consumption +24%.