Debbie Macleod Email & Phone Number

Deerfield Beach, Florida, US

Ongoing consulting projects with diversified early-stage companies focusing on consumer brand strategy/positioning, growth marketing/digital media/paid acquisition, PR/social engagement, content strategy, events, web dev and trade marketing. Categories: consumer products, beauty/retail, biotech, mobile entertainment, including: MODmouth.

San Jose, CA, US

• Acquired by Timber PharmaceuticalsA specialty pharmaceutical company focused on proprietary drug delivery, BioPharmX’s mission is to develop and commercialize products that treat health or age-related conditions that.
• Launched national supplement brand Violet iodine creating new category in women’s health, preparing brand for partnership/acquisition.
• Created name and managed development of brand identity, positioning, segmentation, packaging, web-dev and local test and national marketing efforts to consumer and physician audiences. Programs included PR, offline &.
• Partnered with Sales to secure 7 retail partnerships (drug/grocery/specialty stores) and managed ongoing relationships, in-store merchandising and trade promotions. Results: 7500 Retailer locations nationally.
• Hired/Directed 5 agencies, leading negotiations and controlling budgets. Managed marketing team. Violetdaily.comBIOPHARMX - CORPORATE
• Establish company as innovator in dermatology drug delivery by developing positioning and key messaging to leverage positive clinical results for initial product candidates (topical minocycline gel for acne/rosacea).

Charlotte, NC, US

• Full time contract assignment on Digital Marketing team for Mobile & Text Banking and Merrill Edge products.
• . Created digital marketing programs to drive traffic, consideration, enrollment and use of eproducts by prospects and customers. Used test and learn approach to continually optimize performance.
• Spearheaded creation of online video introducing Merrill Edge MarketPro real-time trading platform.
• Utilized 3rd party paid display, SEO/SEM, email, ATM, bankofamerica.com, merrilledge.com, and mobile to meet goals.
• Partnered with cross functional teams internally and managed external agencies to ensure successful integration of programs.
• Provided ongoing reporting and analysis of campaigns to drive future strategic decisions. Results: 748K mobile banking new customers/app downloads & 285K Text Banking enrollments; +79% & +21% above plan respectively.

Foster City, California, US

• Full time contract assignment on the Credit & Cross Products marketing team.
• Visa FeatureSelect: strategic positioning and project management for sales materials development supporting new platform product launch (video, sell sheet/folder).
• Visa Signature: creative development and production of national online campaign and weekly local radio advertising and merchandising programs for product re-launch; ongoing Visa.com/Signature website management..
• Enhancements Product: strategy and execution of online/offline marketing materials for issuers and consumers including creative development/production of annual disclosures kit and launching new programs.

• Managed marketing communications programs for the Fraxel brand, positioning the company globally as the pioneer of fractional laser resurfacing and the market leader of aesthetic laser skin treatments.
• Developed identity, built brand image and drove awareness among physician and consumer audiences. Managed strategy/tactics for all communications (advertising, promotions, tradeshows, influencer events, direct.
• Successfully launched first ever integrated marketing program in LA to drive consumer awareness and trial by providing $400 off first Fraxel treatment incentive. Program included microsite development, tracking.

Sunnyvale, CA, US

• Youth marketing: Key player in defining youth marketing strategy including business model, product development, qualitative research and marketing planning, and developing branded content marketing programs..
• Branded content marketing: Oversaw digital marketing efforts to support strategic branded content partnership with NBC & Mark Burnett Productions’ national TV shows (3 seasons). Managed outside agency and liaised.

• Partnered with agencies on new business pitches, strategic communications projects including focus group implementation and analysis and account management services (Diamond Walnuts, Nissan, Nesquik, Lindsay Olives.
• Consulted with P&G’s Reflect.com business to launch test brick & mortar store for #1 beauty website. Provided executive team with recommendations on brand consistency at store level and insights for rollout. Trained.

Helped build brand to be the #1 women’s website (23rd largest web property; 9.3 million unique visitors; 365 million page views/month). Responsibilities included brand re-launch: offline consumer & trade communications, events & sponsorships, corporate identity standards manual/business papers design, brand equity research, trademark protection, sales.

• Strategy Ventures Group: Developed long-term strategic partnerships with rapidly growing Internet start-ups leveraging E@H media and marketing services and investment capital. Spearheaded communication between multiple.
• Commerce Division: Generated revenue by developing strategies and selling digital advertising & sponsorship packages. Shaped product strategy to enhance consumer experience creating habitual use and maximizing PV.

New York, NY, US

CPG client: Nestlé (confections, baking), as well as St. Supéry Vineyards (Bonverre wine), Chevron (Ortho Lawn & Garden products), Sprint Telecommunications. Results: - Developed 1st integrated Toll House brand campaign increasing cookie dough volume +10% and agency billings + 57%. - Increased Libby’s Pumpkin share +1.3%. - Repositioned Baby Ruth resulting.

Ba, Spanish

Education record