Debbie Weinstein Mckean

Debbie Weinstein Mckean Email and Phone Number

Create Strategies that Increase Brand Visibility, Growth & Profitability |Integrated Marketing & Media Leader|Brand Development|Performance Marketing|Customer Journey|Client & Account Management @ JLB + Partners
Debbie Weinstein Mckean's Location
Arlington Heights, Illinois, United States, United States
Debbie Weinstein Mckean's Contact Details

Debbie Weinstein Mckean personal email

Debbie Weinstein Mckean phone numbers

About Debbie Weinstein Mckean

I find the hidden gems to power marketing strategies and implementation. I love helping companies grow and have had experience helping Fortune 100 companies, and small entrepreneurial companies -which led to a successful sale. My background in agency management and performance marketing is broad and deep and includes brand development and management, broadcast media, digital, CRM and PR.One commonality that you will see in my positions is the ability to diversify the media and further develop marketing functions in growing entrepreneurial companies including digital capabilities, KPI’s and best practices. Additionally, I have been a member of the leadership team in multiple companies and have contributed to the overall direction and success in the organizations outside of the marketing functions.What makes my experience valuable to an employer is my ability to listen to business challenges, use data and marketing to solve them and/or accelerate growth, and excel in mentoring, inspiring and building teams.

Debbie Weinstein Mckean's Current Company Details
JLB + Partners

Jlb + Partners

View
Create Strategies that Increase Brand Visibility, Growth & Profitability |Integrated Marketing & Media Leader|Brand Development|Performance Marketing|Customer Journey|Client & Account Management
Debbie Weinstein Mckean Work Experience Details
  • Jlb + Partners
    Senior Consultant
    Jlb + Partners Sep 2022 - Present
    Chicago, Illinois, United States
    View
  • Dwm Marketing
    Principal
    Dwm Marketing 2018 - Present
    Greater Chicago Area
    Brand and Performance ConsultingMarketing and leadership practice designed to help companies grow through expanded marketing capabilities and media diversification.• Novus Next Media: working on large multi-store account in the integrated practice on digital including display, audio, connected TV and video.• GoBiotix: Reduced agency relationships in media buying and website development and SEO to grow B-to B channel.• RockItCoin: Implemented market research to better understand ATM usage and proposed site expansion.• Nudge Coffee: Developed an e-commerce multi-channel strategy. • National Vehicle Protection Service and Aegis Home Warranty, Inc: Interim Chief Marketing Officer: Diversified single-channel direct mail approach to online multi-media strategy. Lowered cost-per-customer acquisition by over $200.• OMD Chicago: Interim Group Account Director
    View
  • Fast Cash Legal
    Head Of Marketing And Sales
    Fast Cash Legal 2021 - 2022
    El Segundo, Ca(Remote)
    Recruited to lead the marketing, media, and sales channels for accelerated growth of organization.• Develop and implement media plan, sales forecast and KPI’s• Redesigned website better experience and conversion.• Manage and develop sales team and B-toB marketing channel.
    View
  • Oasis Financial
    Chief Marketing Officer
    Oasis Financial 2014 - 2018
    Northbrook, Il
    Restored industry market leadership and positioned company for successful sale. Established KPIs and expanded B-to-C marketing efforts and built B-to-B marketing channels. • Managed team of over 50 responsible for marketing pipeline creation that resulted in revenue growth.• Increased lead flow by 40% by moving online with slowly increased marketing budget. Reduced the cost-per-lead by $300 online, increased digital applications by over 100%.• Developed programmatic buying channel and management of the in-house PPC ad-buying platform.• Took over leadership of 24/7 call center operations - mapped customer journey to implement changes that increased overall application conversion rates, improved customer service, A+ BBB rating and a 2 Google star review increase.
    View
  • Western International University
    Vp Of Marketing (Digital, Seo, Pr, Roi)
    Western International University 2010 - 2014
    Chicago, Il
    Member of senior leadership team hired to reinvent the school and change the way it delivered education to be higher quality and more cost-efficient. • Repositioned the university brand based on new segmentation of the post-secondary education market.• Developed awareness in key markets through mass advertising, PR and events.• Adopted website management and relaunched with system upgrade to new CMS platform— increased website traffic by over 100%. Decreased cost per lead in search channels by 30% with increased lead flow.
    View
  • American International University
    Director Of Marketing (Tv And Online Media, Pr, Creative And Roi)
    American International University 2009 - 2010
    Hoffman Estates, Il
    • Launched all new creative and media campaigns including DRTV, online banner advertising and WOM (word-of-mouth). Increased website traffic by 30% and live chat sessions by 18%.• Directed integrated brand strategy development from qualitative and quantitative research phases through creative, media, PR, and direct response programs.• Integrated all marketing and promotional activity on the ground campuses to create synergy for the brand as well as expand the budget dollars.
    View
  • Ddb Chicago
    Vp Account Director (Account Managment, Business Development, Client Services)
    Ddb Chicago 2005 - 2009
    Chicago, Il
    • Manage all marketing activities for State Farm’s financial services division • Responsible for the integration of 4 Omnicom agencies to target the young adult (18-24) segment through online, mass advertising, direct, and event marketing and promotions. • Developed 2007 marketing plan and business case for the women’s segment to increase spending and marketing activities from direct mail and sponsorships to include, TV, print, online and guerilla. This plan is inclusive of all of State Farm’s products and services.
    View

Debbie Weinstein Mckean Skills

Integrated Marketing Advertising Direct Marketing Digital Marketing Interactive Marketing Analytics Brand Development Brand Management Crm Leadership Management Marketing Marketing Communications Marketing Strategy Online Advertising Segmentation Social Media Strategy

Debbie Weinstein Mckean Education Details

Frequently Asked Questions about Debbie Weinstein Mckean

What company does Debbie Weinstein Mckean work for?

Debbie Weinstein Mckean works for Jlb + Partners

What is Debbie Weinstein Mckean's role at the current company?

Debbie Weinstein Mckean's current role is Create Strategies that Increase Brand Visibility, Growth & Profitability |Integrated Marketing & Media Leader|Brand Development|Performance Marketing|Customer Journey|Client & Account Management.

What is Debbie Weinstein Mckean's email address?

Debbie Weinstein Mckean's email address is de****@****est.edu

What is Debbie Weinstein Mckean's direct phone number?

Debbie Weinstein Mckean's direct phone number is 184725*****

What schools did Debbie Weinstein Mckean attend?

Debbie Weinstein Mckean attended University Of Hartford.

What skills is Debbie Weinstein Mckean known for?

Debbie Weinstein Mckean has skills like Integrated Marketing, Advertising, Direct Marketing, Digital Marketing, Interactive Marketing, Analytics, Brand Development, Brand Management, Crm, Leadership, Management, Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.