Debbie Weinstein Mckean Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Brand and Performance ConsultingMarketing and leadership practice designed to help companies grow through expanded marketing capabilities and media diversification.• Novus Next Media: working on large multi-store account in the integrated practice on digital including display, audio, connected TV and video.• GoBiotix: Reduced agency relationships in media buying and website development and SEO to grow B-to B channel.• RockItCoin: Implemented market research to better understand ATM usage and proposed site expansion.• Nudge Coffee: Developed an e-commerce multi-channel strategy. • National Vehicle Protection Service and Aegis Home Warranty, Inc: Interim Chief Marketing Officer: Diversified single-channel direct mail approach to online multi-media strategy. Lowered cost-per-customer acquisition by over $200.• OMD Chicago: Interim Group Account Director

El Segundo, Ca(Remote)

Recruited to lead the marketing, media, and sales channels for accelerated growth of organization.• Develop and implement media plan, sales forecast and KPI’s• Redesigned website better experience and conversion.• Manage and develop sales team and B-toB marketing channel.

Northbrook, Il

Restored industry market leadership and positioned company for successful sale. Established KPIs and expanded B-to-C marketing efforts and built B-to-B marketing channels. • Managed team of over 50 responsible for marketing pipeline creation that resulted in revenue growth.• Increased lead flow by 40% by moving online with slowly increased marketing budget. Reduced the cost-per-lead by $300 online, increased digital applications by over 100%.• Developed programmatic buying channel and management of the in-house PPC ad-buying platform.• Took over leadership of 24/7 call center operations - mapped customer journey to implement changes that increased overall application conversion rates, improved customer service, A+ BBB rating and a 2 Google star review increase.

Chicago, Il

Member of senior leadership team hired to reinvent the school and change the way it delivered education to be higher quality and more cost-efficient. • Repositioned the university brand based on new segmentation of the post-secondary education market.• Developed awareness in key markets through mass advertising, PR and events.• Adopted website management and relaunched with system upgrade to new CMS platform— increased website traffic by over 100%. Decreased cost per lead in search channels by 30% with increased lead flow.

Hoffman Estates, Il

• Launched all new creative and media campaigns including DRTV, online banner advertising and WOM (word-of-mouth). Increased website traffic by 30% and live chat sessions by 18%.• Directed integrated brand strategy development from qualitative and quantitative research phases through creative, media, PR, and direct response programs.• Integrated all marketing and promotional activity on the ground campuses to create synergy for the brand as well as expand the budget dollars.

Chicago, Il

• Manage all marketing activities for State Farm’s financial services division • Responsible for the integration of 4 Omnicom agencies to target the young adult (18-24) segment through online, mass advertising, direct, and event marketing and promotions. • Developed 2007 marketing plan and business case for the women’s segment to increase spending and marketing activities from direct mail and sponsorships to include, TV, print, online and guerilla. This plan is inclusive of all of State Farm’s products and services.