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As a product director with 20+ years of experience in the consumer electronics industry, I draw on a unique blend of category management, product marketing, product launch management and stakeholder relationship management expertise to launch industry-leading products. I develop speed-bump-free product development process by providing strategic direction in support of broader business strategies and operations. A key factor to my success is my ability to build high-performing cross-functional teams to drive all aspects of product management from conception, research, and development stages to design, production, promotion, and market release. I also ensure the strategic alignment of product lines with divisional goals by providing ongoing training to product managers on long-range product planning. Here are some of my key accomplishments: - NEW CATEGORIES: mophie entered the mobile point of sale category by developing in-store solutions for Apple retail. - DOMINATES MARKET SHARE: Seized 74% of market share and achieved $30M revenue growth by launching the first-ever stylus category using tactical distribution and placement. - PRODUCT LINE GROWTH: Boosted network security product line revenue by 58% by building a serialized lock program to replace master key solution. If you are interested in working with someone who can develop outside-the-box solutions, support profit growth and ROI, and provide strategic direction across multiple teams, please message me through LinkedIn.KEY SKILLS: MRDs & PRDs | Long-Range Product Planning | Customer Advocacy | Product Marketing & Development | Builds Executive Alignment | Brand Positioning | Identifies Business Requirements | Product Design & Packaging | Market Research | Pricing & Cost Optimization Strategies | Capacity Planning | Quality Improvement Projects | Brand Engagement | Product Line Growth | Develops GTM Strategies | Product Line Strategies
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Vp, Product And OperationsSociety Brands May 2024 - Oct 2024 -
Consultant - Product OperationsSociety Brands Sep 2022 - Apr 2024 -
Director Of Product ManagementAura Home, Inc. Mar 2022 - Aug 2022 -
Senior Director Of Product ManagementMophie Sep 2013 - Jul 2021Irvine, Camophie, a leading brand in power, is an award-winning designer and manufacturer that empowers the mobile world to Stay Powerful. PREVIOUS ROLES: Director of Product Management (2016 - 2020), Assoc. Director, Product Management (2015 – 2016) and Sr. Product Manager (2013 – 2015)Led and mentored product management team to drive product strategy and end-to-end product implementation under stringent development cycles. Owned product strategy, roadmaps and definition of branded and private-label products including batteries, cases, wireless chargers and other smartphone accessories; defined new product features and technical specifications based on long-term product vision, user needs, and technology/market trends. •Worked cross functionally to ensure projects remained on schedule and on budget; streamlined demand planning and product forecasting by closely collaborating with operations team. •Identified consumer trends and new technologies to integrate into product lines•Responsible for product P&L and product lifecycles•Maintained premium brand positioning in Apple retail by overseeing next-gen product roadmap planning; implemented product requirements and positioning by collaborating with the industrial design department and Apple business units. •• Entered the mobile point of sale category by developing in store solutions for Apple, Nike and T-Mobile retail stores with solutions for a variety of mobile devices and payment readers. Drove category growth by partnering with both internal and external enterprise sales teams and payment reader providers to develop custom retail solutions.•Developed key relationships with device manufacturers through accessory development programs; partners included Apple, Samsung, Google, Motorola and others.KEY SKILLS: High-Level Strategic Decisions | Product Strategy | Product Marketing | Partner Relationships | Product Development | Research & Development | Mentoring/Coaching | Cost-Saving Initiatives | Product Launches -
Sr. Global Product Manager (Tablet Accessories)Targus Inc. Sep 2004 - Jun 2013Targus is a US-based manufacturer of accessories for the computers and mobile devices. It has 40+ offices worldwide and direct distribution in over 100 countries. OTHER ROLES: Sr. Global Product Manager, Notebook Accessories (2004 - 2010) I drove multimillion-dollar revenue growth of our major categories by collaborating with product marketing, IT, and offshore factory-facing teams on new product definition and go-to-market strategies. I also ensured the smooth execution of product delivery and launch at key retailers by coordinating with sales, operations, and senior management teams. Here is a brief snapshot of some of my key accomplishments: - Led development of Targus’ first app-enabled accessory (iOS) by working with an external developer to build the iNotebook.- Maintained multimillion-dollar product launch for iPad 3 case by developing actionable risk-mitigation plan and activities.- Achieved $1.9M in yearly product cost savings and global indemnification by negotiating with alternative security supplier. KEY SKILLS: Risk Mitigation Plans | Prioritizes Cost Reduction | Capacity Planning | Quality Improvement Products | Maintains Partner Relationships | Manages New Development Activity | Improves Market Share Growth -
Product Marketing ManagerSonnet Technologies, Inc. Aug 2001 - Sep 2004Sonnet Technologies is a hardware upgrade company that offers a line of pro-storage systems and media readers. Here, I was onboarded to oversee all aspects of product management and product marketing for a wide range of Macintosh products such as CPU upgrades, Firewire USB cards, and input I/O cards. To do so, I collaborated with offshore resources, creative and marketing teams, 5 OEM suppliers, and on-site and offshore sales reps on product definition, development, and end-to-end implementation. One of my key highlights here was developing the first-ever iPod accessory product, the FM transmitter, after generating buy-in from the company’s owner and president. Here is a brief snapshot of some of my key accomplishments: - Improved compatibility of products to updated versions of Apple products. - Optimized GTM strategies by creating product materials, presentations, and sales sheets while leading product trainings. - Drove speed-to-market by negotiating contracts with OEM suppliers and sales representatives. KEY SKILLS: Provides Sales Tools | Cross-Functional Collaboration | Product Trainings | Contract Negotiation | Product Marketing | Product Management | Product Development | Go-to-Market | Product Launch -
Sr. Product Manager, ConsumablesCanon Computer Systems 1995 - 2001Canon Computer Systems, now known as Canon USA, Inc. a leader in the fields of professional and consumer imaging equipment and information systems.Here, I developed ink and media products to support the launch of the first-ever Canon-branded printers. I drove consumables product line growth to $500M by working cross-functionally with sales, creative marketing, and hardware teams on market research, product definition, and messaging and positioning. Here are some of my key accomplishments: - Exceed first-year sales by 1 million sheets per month after developing and launching the first inkjet compatible T-Shirt Transfer for home users. - Augmented the specialty papers product line revenue by 200% by collaborating with the paper testing team on testing and launching quality paper products. - Drove product utilization by developing the Canon Print Planet website, which received an average of a million hits per month. KEY SKILLS: Develops Distribution Strategies | Revenue Growth Accountability | Identifies Consumer Needs | Product Marketing | Product Management | Go-to-market
Debbie Michelle Skills
Debbie Michelle Education Details
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Business Admin - Marketing
Frequently Asked Questions about Debbie Michelle
What is Debbie Michelle's role at the current company?
Debbie Michelle's current role is Director of Product Management and Marketing | Product Launch | Product Roadmap Ownership | Drives Strategic Initiatives & Customer-Oriented Solutions.
What is Debbie Michelle's email address?
Debbie Michelle's email address is de****@****hie.com
What is Debbie Michelle's direct phone number?
Debbie Michelle's direct phone number is +126941*****
What schools did Debbie Michelle attend?
Debbie Michelle attended San Diego State University-California State University, University Of Redlands.
What skills is Debbie Michelle known for?
Debbie Michelle has skills like Product Marketing, Product Management, Product Launch, Go To Market Strategy, Product Development, Consumer Electronics, Competitive Analysis, Strategy, Marketing Strategy, Brand Management, Marketing, Strategic Partnerships.
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Debbie Michelle
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Debbie Hester
Adult Protective Services - Advocate At Georgia Department Of Human ServicesWaycross, Ga1splashintheboro.com -
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