Debbie Ng Email & Phone Number

Ottawa, Canada Area

As part of the Customer Excellence team, I lead a high-impact team of super contributors who I learn from every day. Trend Micro's Global Reference VIP Program supports global sales and marketing needs. We are laser-focused on creating long-term relationships with a global customer base by collaborating with sales teams and key stakeholders. We leverage the relationships with executives, product management, product marketing, sales enablement, regional and global marketing, and campaigns to create value for our internal stakeholders and external customers. Development of the Global VIP program includes: -Building Sales Reference Database infrastructure integrated with Salesforce and Marketo to enable self-service with updated customer data reflecting all reference activities and engagements-Development of over 200 global success assets in collaboration with global team - videos/blogs/success stories/digital marketing/social cards posted to trendmicro.com/customers-Nurturing of advocates from all lines of business and levels to expand personal and organizational growth-Deliver value to advocates by fostering an enhanced partnership with Trend Micro by connecting them with key parts of the organization including executive team, product management, customer support, education, product marketing-Focus on building profiles of executives (CISO, CIO, VP, Sr. Director's) through public assets and speaking engagements to leverage their professional profiles with peers and showcase their leadership in security-Develop digital advocacy through collaboration with Peer Review sites like Gartner Peer Insights, G2 and PeerSpot to generate user based reviewsThis year, we have also launched an executive-level customer program called Innovist Club to create a community for our C Level customers to connect, engage and support each other. Our team is focused on developing relationships and executing on calendar activities to ensure high value it delivered to members.

Ottawa, Ontario

Responsible for driving global brand name references with business value and strategic focus; Increased 2013 reference portfolio in focus areas: BI & Predictive Analytics, Big Data, Mobile, Retail, Healthcare.-Delivered new references to fill gap areas by building relationships with product management, recruiting via social media, solution advisors, and CTP's-Secured customers for high profile activities - Wall Street Journal ad and editorial pieces featuring Banco Itau, Centerstone Research & Pioneer Credit Union, mainstage speaking at Vision, customers to influence analysts at summitDelivered social media strategy for customer programs to raise profile and promote case studies and videos: -Created 100+ member LinkedIn Group for references; 3+ weekly posts to promote and engage customers on hot topics; leveraged group to identify references in gap areas -Achieved 600+ Bitly tracked hits of BA produced assets through promotional postings on LinkedIn Groups (15+) and Tweets -Leveraged Twitter by creating #BAStory hashtag to educate industry analysts, drive new sales opportunities, promote reference assets; 130+ followers -Created online community for user groups to deliver collaborative environment for 400 membersDeveloped and implemented internal and external communications strategy to drive awareness of reference program, and leverage cross brand reference assets with global audience.-Weekly updates to 3500 IBMers, avg. 100 hits per week, drives internal awareness and influence campaign development-Delivered content rich monthly customer focused newsletter to 300+ references

-Launched and supported global reference program with 250+ reference customers; focus on long term relationships-Developed processes for stakeholder submission process of reference requests

Ottawa, Ontario

Responsible for developing external communications strategy; raised profile of online software company through proactive public relations and marketing communications activities.

Taipei, Taiwan

Ottawa, Ontario

-Supported high tech practice accounts including Bell Nexxia, public sector clients, Wi-Lan-Responsibilities included: media relations, account management, integrated marketing communications planning, trade show strategy and support, marketing communications, supporting account teams on bids for new business

Managed Accelight's participation at telecommunication trade shows, developed and implemented trade show strategies, supporting marketing communications and public relations activities.

Bachelor'S Degree, Journalism And Mass Communications, High Honors

Education record