Jack Kerouac said: “It ain’t whatcha write, it’s the way thatcha write it.”With persistence, creativity and passion I believe all editorial copy can be sprinkled with a little stardust.I am a storyteller specialising in writing evocative lifestyle, travel, food and culture content about global destinations and experiences for newspapers, magazines tourism boards, travel companies, luxury hotels and resorts. Editorial that makes people want to drop what they are doing and be barefoot and suntanned right now.Having lived in Japan, Thailand, Italy (and now the UK) I have deep insight into the nuances of local life and culture, so one of my strengths is copywriting and creating exciting blog posts and feature articles that are entertaining and SEO-optimised for small businesses to generate more traffic and sales by tantalising the taste buds, inspiring the emotions and opening the mind to your brand.In my roles as chief editor of both Expat Life Magazine and Insider Asia Magazine I was key in rebranding, motivating and managing writers, commissioning and developing story ideas for the luxury market in order to generate more leads and advertising sales. My background in spa and wellness means (and a degree in comparative religion) means I have a deep curiosity and passion for people and what inspires them. I am excited by farm-to-table, sustainability, organic-everything, spirituality, food artisans, artistic, creative and inspirational people and always the thrill of the destination. I love doing a good interview on camera or off. As a Destination Wedding Celebrant I craft ceremonies with words of power into celebrations that will be remembered for a lifetimeTo read some of my work: https://muckrack.com/debbie-oakes