Debbie Oddi Email & Phone Number

Austin, Texas

Midwest

• Responsible for creating, communicating and implementing advertising and marketing strategies with Ace retailer groups and individual retailers. By forming strong and successful relationships, this position supports and communicates critical integrated marketing programs, promotions and overall efforts to increase sales and enhance the Ace brand. Key job accountabilities include: • Develop annual integrated marketing plans and budgets with Ace retailers, which include all forms of media (Ace Rewards, Bounce Back, Circulars, ROP, Out of Home, TV, Radio, PR, etc.).• Communicate and build strong working relationships with retailers and field allowing for successful implementation and execution of integrated marketing strategies and programs. • Develop and manage group advertising plans in more than 20 different markets utilizing Matching Funds and Group Co-op, including management of multimillion dollar regional budgets.• Primary support for critical marketing programs, promotions and overall initiatives to drive retail sales and enhance the Ace Brand. • Create new and exciting promotions to drive traffic, sales and awareness based on departmental need.• Participate on special projects as assigned to utilize creative strengths. • Train and educate all new Ace Rewards retailers using the Best Practices developed for the program

Ace Hardware Corp includes 4,400 independently owned and operated retail hardware locations across the country Responsible for Northeast territory including 600+ stores from Maine to Virginia Communicate and implement advertising and marketing strategies with field team, regional retailer groups, chains and individual retailers Primary support for critical marketing programs, promotions and overall initiatives to drive retail sales and enhance the Ace Brand Create new and exciting promotions to drive traffic, sales and awareness based on departmental need Participate on special projects as assigned to utilize creative strengths.  Educate and advise retailers on the annual Consumer Marketing Plan and local opportunities to ensure a fully integrated plan Collaborate with retailers to execute new store ramp up strategies, including grand openings for all new stores (15-25 a year) Activities include: determining print distribution, managing all creative elements, implementing ongoing email campaign, finalizing all promotions, products and on site happenings for Grand Opening event and establishing a one year plan specific to the market Implement customer loyalty program - Ace Rewards in all new stores and provide ongoing support of the program Develop and manage group advertising plans in more than 20 different markets utilizing Matching Funds and Group Co-op, including management of multimillion dollar regional budgets

-Created and implement plan for store Grand Opening; including marketing, advertising elements and community involvement -Direct management of staff of thirty five -Daily responsibilities included merchandising, customer service, scheduling and all facets of store management -Supervised human resource functions: recruiting, reviews, training and corrective action-Oversaw inventory, pricing, ordering, receiving and defective goods-Developed and implemented yearly advertising and marketing plan, mediums should include in-store, Major Market, ROP-Coordinated in store plan for national sales events-Established and maintained business relationships with vendors, contractors and Ace Corporate employees -Revised and implement HR policies, marketing plan and inventory control for existing Ace Hardware store acquired in February 2008-Utilized Ace Rewards program to drive sales and footsteps through email, direct mail, in store events including Holiday Open Houses, Yard Sales, Commercial Lunches-Reviewed and evaluated daily key store metrics: sales, customer count, COGS, gross margin, gross profit dollars, RLC -Executed effective strategy for ICE inventory including mark downs, donations, internet sales-Managed project plan for store reset January 2010, involved changing store format from Super and Neighborhood to Core

-Responsible for sales and client services for 2,000+ VIP members of the hospitality areas at the Wachovia Complex. Areas include: The Victors Club, The Lexus Club, Holt's Cigar Club & Bullies. Areas are open during all major and minor sporting events, concerts and various family shows. -Direct Management of the Membership Sales team-Collaborated with Senior Management of the Flyers and 76ers to maximize membership revenue -Presented diversified VIP packages to coincide with Flyers and 76ers sales packages -Prepared data and projections for annual budget including department expenses and membership revenue-Created and implemented marketing plan to increase awareness and sales among Flyers and 76ers season ticket holders -Conducted monthly Customer Service Trainings for multiple internal entities -Coordinated and implemented Premium Seat Holder and Sponsorship client events including incentive trip to Naples, FL, golf outings, meet the team parties, road trips, basketball tournaments, and skating parties. Coordination included choosing location, transportation arrangements, invitations, activities, menus-Continued to carry out all Membership Coordinator responsibilities listed below

-Responsible for client services to the 2,000+ VIP members of the hospitality areas at the Wachovia Complex. Areas include: The Victors Club, The Lexus Club, Holt's Cigar Club & Bullies. Areas were open during all major and minor sporting events, concerts and various family shows. -Organized and implemented event night activities and entertainment between vendors, food service and event staff.-Created and managed all aspects of concert and Family Show Dinner Packages.-Designed and developed promotions to enhance VIP hospitality packages, for all major concerts and family shows.-Integrated marketing efforts with all Comcast-Spectacor entities, to ensure synergy among teams and complex.-Prepared and analyzed weekly Sales Reports, with a end of season revenue goal of over a $1,000,000-Met and exceeded 2004-2005 and 2005-2006 Premium Membership Department budget.-Assisted the coordination of annual client events for the Premium Seating Department, including: Golf Tournaments, Wine Tastings and Skating Parties.

-Oversaw event day operations of all Playoff Block Party events.-Developed an integrated hospitality plan for the month long Haunted House event at the Wachovia Spectrum in October 2004.-Scheduled and managed On Site Radio Promotional crews, for all events at the Wachovia Complex.-Assisted in the development of the marketing efforts, to support the Victors Club and Holt's Cigar Club.-Planned and executed Members Event Programs in Holts Cigar Club.-Developed and implemented Grassroots Campaign for the Philadelphia Phantoms.-Maintained department data base for company research.-Coordinated grassroots marketing efforts for all family shows and concerts.