With over 25 years’ experience in the internet industry, from working on website designs and digital marketing strategies to content writing and distribution, we’ve seen just about everything.We can help you across the board with all your digital marketing and website marketing and development needs. And if we don’t know how to do it, we will know someone who does. We’re very well connected.We’ve helped generate millions of pounds of revenue for clients, so talk to us about how we can help you.

Arts Derbyshire has been a constant since 2006. Having taken the role of Project Manager to help the team manage the website design & build process back in 2006 as a first contract, the role has morphed over the years, as has the organisation.Originally Arts Council funded, along with a partnership of 10 Local Authorities in Derbyshire, as the economy has shaped local authority funding over the years, the brand has had to evolve to secure its continuance, under the watchful eye of Ann Wright, Head of Arts for Derbyshire County Council. In its latest guise, Ann was instrumental in transforming Arts Derbyshire into an independent charity, achieving CIO status in 2020.I’ve overseen the build & rebuild of the website four times in its history, each time saying to myself ‘never again!’. I’ve worked with editors over the years, and have now become the editor, using this project also to train over 20 University placement students from the University of Derby, Nottingham Trent University, Sheffield Hallam, University of Sheffield and also school children on placements from Lady Manners School. It has provided a valuable opportunity to teach many the art of digital marketing, content production, Google Ads, social media, writing and web design & development, and it will continue to do so over the coming years. As a resource for the creative industries in Derbyshire, in its early days it provided a high quality entry point for many artists & arts organisations that didn’t have or couldn’t afford their own web presence. Adopting Twitter when that came along, Facebook and Instagram and playing on the sidelines with Pinterest and other platforms, introducing email marketing and getting out on the road for physical events have provided a huge range of opportunities to connect with local creatives and offer signposting and support to this community that is largely made up of microbusinesses, sole traders and SMEs.There’s no doubt the brand will continue to evolve!

Social media management for the consumer-facing brand Mr Fothergill's and b2b social media for the wider Mr Fothergill's Seeds Ltd group of companies. Handling all aspects of social media strategy, implementation and ongoing day-to-day management alongside the other marketing functions within the group. Supporting customer services as a front line point of contact and nurture of relationships with media, and for sales and business development.

Digital Marketing Manager for the Darlac brand working across all digital channels.

Arts Derbyshire is the forum for joint working on arts development between Local Authorities, RFOs and other arts organisations in Derbyshire. Arts Derbyshire drives the development of arts projects and initiatives across Derbyshire. The website, www.artsderbyshire.org.uk, is its flagship project. My involvement with the www.artsderbyshire.org.uk website started as an external contractor in Spring 2006 where I was responsible for technical specification development for the original website then through the project management lifecycle to its delivery to a live production environment. I subsequently worked on a number of projects to develop extra functionalities to enhance the website, to deliver marketing and editorial strategy projects, social media integration and to provide in-house training and technical documentation for staff working on the website.I took the post of Derbyshire Arts Manager in May 2010 and now manage all aspects of running the website from technical development to editorial responsibility.A second website www.madeinderbyshire.org was launched at the start of 2015 to celebrate the rich and vibrant cultural diversity of the County, supporting a range of businesses within Derbyshire as part of a marketing campaign in 2015. Dealing with all aspects from inception and branding through to the digital media life of this brand, it has been a hugely successful campaign attracting thousands of social media followers and hundreds of registered members in a short space of time.The two brands work well together to offer vital marketing support for businesses in Derbyshire.

Digital marketing agency co-founder and Director. Specialising in digital marketing on lifestyle, consumer and retail brands, including a number of household names.Winners Best Creative or Media Business of the Year at the Rural Business Awards 2016; Winner of FSB & WorldPay Micro Business of the Year (East Midlands) 2017; Winner SME Enterprise Best Digital Marketing Agency & Excellence Award for SEO Services 2017

Essential New Media offers support for all sizes of digital projects, helping businesses to make sense of the internet and to create the websites they need. We can work with your current suppliers, help you find new ones, or we can simply help you to understand what your options might be. Clients past and present cover a diverse range of industries from engineering and manufacturing companies, to arts organisations and non-profits. Covering FMCG, RFOs and business-to-business operations in the following industries: Gardening & Horticulture, Telecoms & IT, Healthcare, Engineering, Manufacturing, Local Government, Arts and Events.As part of Essential Consultancy, we can also offer integrated offline marketing alongside your digital projects. Visit the website at www.essentialconsultancy.co.ukEssential New Media is a trading name associated with Essential Consultancy (UK) Ltd.

Joined the Sheffield based ISP PlusNet in order to consolidate their portfolio of websites and brands in preparation for a float on AIM, which was achieved successfully in July 2004. Introduced the concepts of content management systems and the storage of presentation layers as separate entities from data and content to vastly improve turnaround times in the design and application development processes. Built up a design and editorial team to serve the marketing and software development/interface design needs of the company. The team developed into one that was instilled with best practice approaches to GUI design as well as being able to understand the wider scope of 'good' design within a commercially driven, public facing environment. Editorial responsibility ranged from marketing material outputs to good interface language through to T&Cs generation.Went on to hold the position of Head of Business Management, responsible for company-wide KPIs and the matrix management of over 110 development staff running multiple concurrent projects within a very busy multi-disciplined software development programme.

As Head of Design for Associated New Media, London, UK (part of Daily Mail General Trust), and a member of the Senior Management Team, I was responsible for running the Design Department and taking the creative lead on a number of high-profile projects – notably the launches of www.femail.co.uk, www.thisistravel.co.uk, www.metro.co.uk, and www.thisislondon.co.uk, amongst others in my time at the Company.I was responsible for running a continuous programme of work across all key websites encompassing a wide range of web technologies developed in-house and by integration with third party software and services. The Department was key in ensuring there remained a seamless transition between these technologies by ensuring stylistic and navigational guidelines were adhered to consistently. Additionally, I consulted for Northcliffe Newspapers’ on the redesign launch of the ‘This Is...’ network of sites (eg: www.thisisderbyshire.co.uk, www.thisisleicestershire.co.uk etc…) in early 2002.