Debbie Williams

Debbie Williams Email and Phone Number

Senior Vice President, Marketing @ Smartify
Pensacola, FL, US
Debbie Williams's Location
Pensacola, Florida, United States, United States
Debbie Williams's Contact Details
About Debbie Williams

I’m a former agency founder and in-house marketing executive with 20+ years of experience positioning and accelerating brands, communicating and developing "a-ha" messaging, and delivering effective campaigns. I’m known for articulating a brand's unique POV and identifying opportunities for audience growth. I have a sweet spot for working with pre-seed and early-stage startups to nail down their positioning, brand story, message hierarchy, key personas, and GTM strategy. I am a pioneer in the field of content marketing, having co-founded the award-winning agency SPROUT Content, acquired by Gorilla Group (now VML / Wunderman Thompson Commerce + Technology), and co-authored a book on the topic, Brands in Glass Houses, published by the Content Marketing Institute.I am passionate about uncovering the unique points of difference that create connections, conversions, and lifelong customers. I am also committed to mentoring teams and empowering other women. I'm a natural connector of people, places, and ideas.CATEGORIESDTC, B2B, Beauty, CPG, eCommerce, Digital Media, SaaSBRANDS I'VE WORKED WITHLaura Mercier, P+G Haircare, Beauty.com, DuPont Fibers, Cover Girl, Maybelline, Marc Jacobs Fragrances, Michael Kors Fragrances, John Frieda Haircare, Tata Harper Skincare, Hydroflask, True Citrus, MDSolarSciences, Future Commerce, Smartify MediaNOTABLE SKILLSContent Strategy | Content Auditing | Content Development | Brand Storytelling & Copywriting | SEO/ SEM | Persona Development | Client + Corporate Communications | e-Commerce Content | Integrated Marketing | Email Flows | Marketing Team Structure + Management | Team Mergers + AcquisitionsLearn more: https://debbiewilliams.carrd.co/

Debbie Williams's Current Company Details
Smartify

Smartify

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Senior Vice President, Marketing
Pensacola, FL, US
Employees:
19
Debbie Williams Work Experience Details
  • Smartify
    Senior Vice President, Marketing
    Smartify
    Pensacola, Fl, Us
  • Smartify
    Svp Of Marketing
    Smartify Oct 2024 - Present
    Vienna, Virginia, Us
  • Debbie Williams Consulting, Llc
    Content + Digital Marketing Consultant / Fractional Marketing Leader
    Debbie Williams Consulting, Llc Mar 2006 - Present
    After 20 years in diverse and accelerating content and marketing leadership roles, I consult with organizations to help clarify their message and define the "Who, what, where, when, and why" of their marketing and communications. I'm highly skilled at "connecting the dots" between information, people, and processes, internally and to consumers. Specialties include:- GTM Marketing Strategy for product launches and startups- End-to-end content strategy (personas to content plans mapped to keywords, goals, audiences, content forms, channels)- Brand and product messaging - Category positioning, value prop - Brand personality- Communications, influencer, and PR plans- Messaging hierarchy- Product positioning and marketing- Website content strategy- Identifying "white space" market opportunities- Email Strategy- Marketing Team structure + leadershiphttps://debbiewilliams.carrd.co/
  • The Old Girls Club
    Member
    The Old Girls Club Sep 2023 - Present
    New York, Ny, Us
    The Old Girls Club is a community of professional women in typically male-dominated industries who are committed to giving and receiving non-performative & and tactical support in the form of intros, insights, examples, guidance, and resources.
  • Mdsolarsciences
    Vp Of Integrated Marketing
    Mdsolarsciences Aug 2022 - Aug 2023
    Greens Farms, Ct, Us
    Led all Brand, DTC, and e-commerce marketing for award-winning derm-developed SPF + Skincare brand, including acquisition, retention, social media, paid search, content, influencer/PR, and retail programs. Responsible for the entire marketing team, budget, agency management, brand marketing, product launches, and cross-team collaboration; Led omni-channel retail marketing programs for Amazon, CVS, Target.com; Led strategy and relaunch for new Shopify site in 4 months. Reported to the CEO.
  • Mdsolarsciences
    Interim Senior Director Of Integrated Marketing
    Mdsolarsciences Jun 2022 - Jul 2022
    Greens Farms, Ct, Us
  • Hyperlocology
    Director Of Marketing
    Hyperlocology May 2021 - Apr 2022
    Huntersville, North Carolina, Us
    Led content strategy, thought leadership, SEO, social, and demand gen for this martech startup, working directly with the co-founders.
  • Gorilla Group
    Director Of Client Management
    Gorilla Group May 2019 - Apr 2021
    Chicago, Il, Us
    Gorilla Group is now VML and prior was Wunderman Thompson Commerce & Technology. In addition to expanding the content and digital marketing practice, I oversaw the Client Management team, responsible for the continuous growth of a portfolio of e-commerce brands and the expansion of the agency's digital marketing practice; Reported to the Chief Growth Officer.
  • Gorilla Group
    Director Of Digital Marketing
    Gorilla Group Oct 2017 - Apr 2019
    Chicago, Il, Us
    After my agency's acquisition, I was tasked with evolving and leading the growing e-commerce digital marketing practice including content strategy, SEO, paid media, + marketing automation; Reported to the Chief Strategy Officer. Clients included: Tata Harper, True Citrus, Hydroflask, Hall Wines, Watson's, PaperSource, JINS
  • Sprout Content - Acquired By Gorilla Group, A Wunderman Thompson Company
    Co-Founder/Chief Content Officer
    Sprout Content - Acquired By Gorilla Group, A Wunderman Thompson Company Jan 2010 - Oct 2017
    Denver, Co, Us
    Co-founded a pioneering Content Marketing Agency and certified HubSpot Platinum-level Inbound Marketing Agency. The agency was honored as the winner of the IMPACT Award for Happiest HubSpot Clients and the “Greatest Traffic Growth." We built the company completely through inbound marketing, lead generation, and content marketing, growing our company as we did for our clients. SPROUT Content was acquired by Gorilla Group, (now VML, formerly Wunderman Thompson Commerce + Technology) in October 2017.
  • Independent
    Content Writer/Marketing Consultant
    Independent Aug 2006 - Dec 2009
    Worked as a senior-level marketing and content strategist, consultant, and writer on a variety of projects for companies including: Folica.com; KAO Brands Co.- John Frieda Collection, Biore, Jergens, Curel, and Compass Media.
  • Kao Brands
    Senior Copywriter
    Kao Brands Apr 2004 - 2006
    Tokyo, Kanto, Jp
    Led and developed strategic copy for new product launches and established brands within the John Frieda Collection (Brilliant Brunette, Sheer Blonde, Radiant Red, Frizz-Ease), creating and owning the voice across all communication channels. Selected as part of a small Global internal team to rebrand legacy German hair care brand GUHL, leading positioning, concepts, and copy.
  • Grey Group
    Copy Director
    Grey Group 2003 - 2004
    New York, Ny, Us
    In a consultant role, led all content development for the redesign and relaunch of Maybelline.com. I also worked on special projects for Cover Girl.
  • Lvmh
    Copywriter
    Lvmh Oct 2001 - Aug 2003
    Paris, Fr
    Developed product positioning and strategic marketing and advertising copy for Parfums Givenchy and American Designer Fragrances - Marc Jacobs, Michael Kors, Kenneth Cole. LVMH sold the ADF division to Coty and Estee Lauder.
  • Good Housekeeping Magazine / Hearst Magazines
    Marketing Manager
    Good Housekeeping Magazine / Hearst Magazines Dec 2000 - Aug 2001
    New York, Ny, Us
    Led strategic and creative development of marketing, promotions, and merchandising programs for national beauty, fashion, + healthcare advertisers. Managed and executed promotions on behalf of the magazine, the Good Housekeeping Institute, and the famous Good Housekeeping Seal of Approval.
  • Beauty.Com
    Writer & Editor
    Beauty.Com Feb 2000 - Nov 2000
    Wrote and managed site content, marketing, advertising & email campaigns for one of the world's first beauty e-commerce sites. Worked with many brand founders and leaders to launch their first e-commerce presence including Tarte & TooFaced. The company sold to Drugstore.com/Amazon.
  • Lippe Taylor
    Public Relations Account Executive
    Lippe Taylor 1997 - 1999
    New York, Ny 1, Us
    Managed PR and brand communications for Laura Mercier (product and celebrity), Creative Nail Design (CND), Poppy Cosmetics, P&G Haircare.

Debbie Williams Skills

Copywriting Social Media Marketing Content Marketing Content Strategy Public Relations Press Releases Product Development Content Writing E Commerce Lead Generation Social Networking Seo Beauty Industry Product Naming Website Content Brand Voice And Positioning Blog Writing Social Media Marketing New Product Concepts Web Content Blogging Strategy Creative Direction Newsletters Sem Editing Editorial Advertising Web Content Writing Team Leadership Digital Marketing Content Development Copy Editing Marketing Strategy Writing Business Development Online Advertising Strategic Communications Entrepreneurship Account Management Leadership Cross Functional Team Leadership Team Management Client Relations Client Development Global Client Management Women Owned Business

Debbie Williams Education Details

  • Seton Hall University
    Seton Hall University
    Minors In Communications And Business
  • Cornell University
    Cornell University
    Executive Leadership

Frequently Asked Questions about Debbie Williams

What company does Debbie Williams work for?

Debbie Williams works for Smartify

What is Debbie Williams's role at the current company?

Debbie Williams's current role is Senior Vice President, Marketing.

What is Debbie Williams's email address?

Debbie Williams's email address is dw****@****oup.com

What is Debbie Williams's direct phone number?

Debbie Williams's direct phone number is +185060*****

What schools did Debbie Williams attend?

Debbie Williams attended Seton Hall University, Cornell University.

What skills is Debbie Williams known for?

Debbie Williams has skills like Copywriting, Social Media, Marketing, Content Marketing, Content Strategy, Public Relations, Press Releases, Product Development, Content Writing, E Commerce, Lead Generation, Social Networking.

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