Debbie Williams Email and Phone Number
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I’m a former agency founder and in-house marketing executive with 20+ years of experience positioning and accelerating brands, communicating and developing "a-ha" messaging, and delivering effective campaigns. I’m known for articulating a brand's unique POV and identifying opportunities for audience growth. I have a sweet spot for working with pre-seed and early-stage startups to nail down their positioning, brand story, message hierarchy, key personas, and GTM strategy. I am a pioneer in the field of content marketing, having co-founded the award-winning agency SPROUT Content, acquired by Gorilla Group (now VML / Wunderman Thompson Commerce + Technology), and co-authored a book on the topic, Brands in Glass Houses, published by the Content Marketing Institute.I am passionate about uncovering the unique points of difference that create connections, conversions, and lifelong customers. I am also committed to mentoring teams and empowering other women. I'm a natural connector of people, places, and ideas.CATEGORIESDTC, B2B, Beauty, CPG, eCommerce, Digital Media, SaaSBRANDS I'VE WORKED WITHLaura Mercier, P+G Haircare, Beauty.com, DuPont Fibers, Cover Girl, Maybelline, Marc Jacobs Fragrances, Michael Kors Fragrances, John Frieda Haircare, Tata Harper Skincare, Hydroflask, True Citrus, MDSolarSciences, Future Commerce, Smartify MediaNOTABLE SKILLSContent Strategy | Content Auditing | Content Development | Brand Storytelling & Copywriting | SEO/ SEM | Persona Development | Client + Corporate Communications | e-Commerce Content | Integrated Marketing | Email Flows | Marketing Team Structure + Management | Team Mergers + AcquisitionsLearn more: https://debbiewilliams.carrd.co/
Smartify
View- Website:
- smartifymedia.com
- Employees:
- 19
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Senior Vice President, MarketingSmartifyPensacola, Fl, Us -
Svp Of MarketingSmartify Oct 2024 - PresentVienna, Virginia, Us -
Content + Digital Marketing Consultant / Fractional Marketing LeaderDebbie Williams Consulting, Llc Mar 2006 - PresentAfter 20 years in diverse and accelerating content and marketing leadership roles, I consult with organizations to help clarify their message and define the "Who, what, where, when, and why" of their marketing and communications. I'm highly skilled at "connecting the dots" between information, people, and processes, internally and to consumers. Specialties include:- GTM Marketing Strategy for product launches and startups- End-to-end content strategy (personas to content plans mapped to keywords, goals, audiences, content forms, channels)- Brand and product messaging - Category positioning, value prop - Brand personality- Communications, influencer, and PR plans- Messaging hierarchy- Product positioning and marketing- Website content strategy- Identifying "white space" market opportunities- Email Strategy- Marketing Team structure + leadershiphttps://debbiewilliams.carrd.co/
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MemberThe Old Girls Club Sep 2023 - PresentNew York, Ny, UsThe Old Girls Club is a community of professional women in typically male-dominated industries who are committed to giving and receiving non-performative & and tactical support in the form of intros, insights, examples, guidance, and resources. -
Vp Of Integrated MarketingMdsolarsciences Aug 2022 - Aug 2023Greens Farms, Ct, UsLed all Brand, DTC, and e-commerce marketing for award-winning derm-developed SPF + Skincare brand, including acquisition, retention, social media, paid search, content, influencer/PR, and retail programs. Responsible for the entire marketing team, budget, agency management, brand marketing, product launches, and cross-team collaboration; Led omni-channel retail marketing programs for Amazon, CVS, Target.com; Led strategy and relaunch for new Shopify site in 4 months. Reported to the CEO. -
Interim Senior Director Of Integrated MarketingMdsolarsciences Jun 2022 - Jul 2022Greens Farms, Ct, Us -
Director Of MarketingHyperlocology May 2021 - Apr 2022Huntersville, North Carolina, UsLed content strategy, thought leadership, SEO, social, and demand gen for this martech startup, working directly with the co-founders. -
Director Of Client ManagementGorilla Group May 2019 - Apr 2021Chicago, Il, UsGorilla Group is now VML and prior was Wunderman Thompson Commerce & Technology. In addition to expanding the content and digital marketing practice, I oversaw the Client Management team, responsible for the continuous growth of a portfolio of e-commerce brands and the expansion of the agency's digital marketing practice; Reported to the Chief Growth Officer. -
Director Of Digital MarketingGorilla Group Oct 2017 - Apr 2019Chicago, Il, UsAfter my agency's acquisition, I was tasked with evolving and leading the growing e-commerce digital marketing practice including content strategy, SEO, paid media, + marketing automation; Reported to the Chief Strategy Officer. Clients included: Tata Harper, True Citrus, Hydroflask, Hall Wines, Watson's, PaperSource, JINS -
Co-Founder/Chief Content OfficerSprout Content - Acquired By Gorilla Group, A Wunderman Thompson Company Jan 2010 - Oct 2017Denver, Co, UsCo-founded a pioneering Content Marketing Agency and certified HubSpot Platinum-level Inbound Marketing Agency. The agency was honored as the winner of the IMPACT Award for Happiest HubSpot Clients and the “Greatest Traffic Growth." We built the company completely through inbound marketing, lead generation, and content marketing, growing our company as we did for our clients. SPROUT Content was acquired by Gorilla Group, (now VML, formerly Wunderman Thompson Commerce + Technology) in October 2017. -
Content Writer/Marketing ConsultantIndependent Aug 2006 - Dec 2009Worked as a senior-level marketing and content strategist, consultant, and writer on a variety of projects for companies including: Folica.com; KAO Brands Co.- John Frieda Collection, Biore, Jergens, Curel, and Compass Media.
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Senior CopywriterKao Brands Apr 2004 - 2006Tokyo, Kanto, JpLed and developed strategic copy for new product launches and established brands within the John Frieda Collection (Brilliant Brunette, Sheer Blonde, Radiant Red, Frizz-Ease), creating and owning the voice across all communication channels. Selected as part of a small Global internal team to rebrand legacy German hair care brand GUHL, leading positioning, concepts, and copy. -
Copy DirectorGrey Group 2003 - 2004New York, Ny, UsIn a consultant role, led all content development for the redesign and relaunch of Maybelline.com. I also worked on special projects for Cover Girl. -
CopywriterLvmh Oct 2001 - Aug 2003Paris, FrDeveloped product positioning and strategic marketing and advertising copy for Parfums Givenchy and American Designer Fragrances - Marc Jacobs, Michael Kors, Kenneth Cole. LVMH sold the ADF division to Coty and Estee Lauder. -
Marketing ManagerGood Housekeeping Magazine / Hearst Magazines Dec 2000 - Aug 2001New York, Ny, UsLed strategic and creative development of marketing, promotions, and merchandising programs for national beauty, fashion, + healthcare advertisers. Managed and executed promotions on behalf of the magazine, the Good Housekeeping Institute, and the famous Good Housekeeping Seal of Approval. -
Writer & EditorBeauty.Com Feb 2000 - Nov 2000Wrote and managed site content, marketing, advertising & email campaigns for one of the world's first beauty e-commerce sites. Worked with many brand founders and leaders to launch their first e-commerce presence including Tarte & TooFaced. The company sold to Drugstore.com/Amazon. -
Public Relations Account ExecutiveLippe Taylor 1997 - 1999New York, Ny 1, UsManaged PR and brand communications for Laura Mercier (product and celebrity), Creative Nail Design (CND), Poppy Cosmetics, P&G Haircare.
Debbie Williams Skills
Debbie Williams Education Details
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Seton Hall UniversityMinors In Communications And Business -
Cornell UniversityExecutive Leadership
Frequently Asked Questions about Debbie Williams
What company does Debbie Williams work for?
Debbie Williams works for Smartify
What is Debbie Williams's role at the current company?
Debbie Williams's current role is Senior Vice President, Marketing.
What is Debbie Williams's email address?
Debbie Williams's email address is dw****@****oup.com
What is Debbie Williams's direct phone number?
Debbie Williams's direct phone number is +185060*****
What schools did Debbie Williams attend?
Debbie Williams attended Seton Hall University, Cornell University.
What skills is Debbie Williams known for?
Debbie Williams has skills like Copywriting, Social Media, Marketing, Content Marketing, Content Strategy, Public Relations, Press Releases, Product Development, Content Writing, E Commerce, Lead Generation, Social Networking.
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