Debbie Sann Email and Phone Number

Publishing and Operations: - Oversee publishing functions including printing and fulfillment, customer service, pricing and renewal. - Manage agency priorities, initiatives, reporting and workflow for print and digital subscription growth. - Created and expanded retail distribution channel through bookstores and newsstands.Digital Strategy: - Drive content monetization through metered content, licensing and DSP account. - Drive SEO initiatives and foster an SEO culture throughout the editorial team. - Spearhead web re-design, UX improvement, SEO and content marketing using WordPress and Yoast. - Optimize web KPI performance using G4 and other marketing tools. - Develop and execute email list buildings strategies.Advertising and Marketing: - Omnichannel communications optimizing online and offline optimization including paid, earned and in-house marketing vehicles. - Manage Google Ads. Fiscal Responsibility and Management - Manage budget cost and expenses across departments. - Identify and implement cost saving program. - Negotiate vendor contracts. - Supervise college marketing interns.

Marketing and E-Commerce: -Deepen the reader experience and engagement through web posts, email and banner ad campaigns and ecommerce opportunities. - Utilized CRM’s to manage customers, donors (Salesforce), marketing efforts (HubSpot, GetResponse). - Research, implement and oversee alternative electronic sales channels. - Implementation and day-to-day management of Google Analytics and Google AdWords. - Coordinated logistics between printer, fulfillment, in-house and third-party customer serviceStrategic Partnerships and Fundraising -Create, implement and evaluate joint marketing programs for cultural festivals and partners. -Design and negotiate revenue sharing arrangements with complimentary organizations. -Identify potential foundations, develop grant proposals, and donor cultivationEvent Planning and Conference Management -Manage and coordinate book launch parties and speaking tours. -Maintain conference schedule, including researching appropriate organizations, negotiating barter terms, developing the value proposition, face-to-face sales and follow-up. -Oversee all aspects of senior engagement programs and donor salons. -Launched the Moment Magazine Speakers Bureau

- Managed branded Email Marketing: email conception, design, deployment and analysis.- Achieved all email performance metrics (open, click, response and conversion) as well as revenue and profit goals. Maximized visibility and profitability by designing customized email schedules.

Project Manager, Online Community Calendar:- Managed project and technology vendor and budget.- Responsible for community outreach to achieve buy-in from strategic agency partners.Program Implementation:- Identified high priority and high impact initiatives and oversaw targeted fundraising, program- implementation and evaluation. Programs included PJ Library, Mothers Circle, Taste of Jewish Volunteerism, Lifecycle Transition programs, online calendar and community-wide referral program.Community-Convener:- Convened quarterly meeting with professionals to collaborate and implement solutions.- Built capacity by providing community-wide training and networking opportunities.- Liaised with JProDC, the local association for Jewish communal professionals.Micro-Grant Program Administration:- Identified eligible organizations and coached potential applicants.- Supported the Engagement Grants Committee by providing grant recommendations, business summaries and evaluations and ensuring all necessary organizational follow-up and evaluation.

- Developed and managed seminar marketing programs, including marketing, agenda and logistics.- Established pre-eminence within the CPA community through Strategic Alliance program.- Managed Associate Marketing by overseeing design and execution of plans to maximize effectiveness within budget. Planned and coordinated quarterly off-site quarterly sales meetings.- Developed and tested messaging, pricing and promotions to build loyalty and target “inactives.”- Executed targeted acquisition email marketing campaigns using internal and “rented” databases.

New Product Development Manager- Managed product development process from conception to completion, including new product strategy, ideation, product sourcing, negotiating with vendors and project management.- Maximized profitability through inventory management, merchandising and liquidation planning.E-Commerce Manager- Managed all aspects of PokemonCenter.com from conception through launch including technology vendors, contracts, budget, rollout and evaluation using Google Analytics and other tools- Directly supervised one assistant and two administrative/marketing associates.

- Developed and executed marketing plans ($10,000,000) to achieve customer awareness, including direct mail, e-mail, banner advertising, newspaper and radio.- Coordinated agency design efforts, technology and internal IT departments.- Directly managed American Express relationships with key strategic accounts.