Debbie Saslaw Email & Phone Number

New York, United States

Founded and currently managing production and distribution at Melted Solids, a full-service creative agency that provides political ads and digital content for grassroots candidates and organizations. Our videos have collectively received over 3 million hits, along with local and national press coverage.

New York, New York, United States

• Developing marketing campaigns, optimizing video channels, producing content, and providing post-production services for clients at Viacom, Facebook, AOL/Huffpost, Uninterrupted, Jezebel, Refinery29, Bernie 2020, and.
• Shot, edited, and developed content for AOL's lifestyle and pop-culture verticals which received a 60% increase in traffic during my tenure.
• Covered red-carpet events while ensuring overnight turnaround on projects for Mercedes-Benz fashion, The Webby Awards, Art Basel with others.
• Pitched and executed mashups and supercuts for satirical pop-culture YouTube channel Slacktory, whose videos received 23 million hits.
• Press coverage included Vanity Fair, Vulture, Gothamist, Buzzfeed, The LA Times, Fast Company, Today, MSNBC, and Comedy Central.
• Collaborated with Viacom's national and international corporate partners on internal presentation material.

Greater New York City Area

• Produced and developed short-form content and digital extensions for new and returning franchises on HBO and Cinemax including Ballers, Insecure, Vinyl, Vice Principals, Banshee, Confirmation, and The Knick.
• Drove mobile-first content strategy, yielding a 30-80% growth across series-specific social accounts while maximizing engagement on both linear and OTT platforms.
• Presented creative blueprints to internal stakeholders, leveraging insights to inform content strategy while identifying emerging consumer trends.
• Executed content-driven campaigns to support retention initiatives on brand-facing social platforms while touting social fan activations during on-air broadcasts.
• Liaised across departments (operations, legal, digital and social, customer acquisition, and program marketing) to utilize new distribution opportunities and develop workflows for digital and mobile environments.

Greater New York City Area

• Conceptualized and executed digital extensions to compliment multi-platform marketing campaigns for SHO original series including Homeland, Dexter, Shameless, House of Lies, Masters of Sex, Ray Donovan, and Nurse Jackie.
• Optimized keywords and meta-data based on real-time fan insights, generating some of the most trafficked videos in the company’s history including a companion video blog that reached one million hits in-season.
• Executed content-driven campaigns on emerging platforms designed to increase brand awareness and drive tune-in, including the industry’s first micro-content launch campaign.
• Worked with design, production, post, editorial, product, and operations to provide creative leadership on all projects, including scripted series, interactive sites and social video promotions.

Greater New York City Area

• Led post-production on Google's "Get Your Business Online" campaign. Magnet was responsible for casting, scheduling, producing, and editing videos across 15 states, completing an average of five videos per state and.
• Contributed editorial content to support company-wide B2B outreach initiatives, including "Viral Spiral," a weekly column on web culture and internet ephemera.
• Edited promotional material for clients at Comcast, NBC, Good Technologies, The Associated Press, and others.
• Coordinated with art directors to design titles and maintain graphic packaging for all clients.

Greater New York City Area

• Provided post-production and design for sizzle reels and promos to compliment upfront presentations under the direction of MTV's award-winning Creative Services team.

Greater New York City Area

• Launched GTN’s social profiles and helped implement best practices for online public relations across Facebook, YouTube, and Twitter.
• Worked with high-profile talent to promote appearances and speaking engagements, including Michael Moore, Cory Booker, Marlee Matlin, Michael Lewis, and Tina Brown.
• Produced and edited corporate sizzle reels and designed GFX packaging for both video content and targeted email campaigns.
• Expanded video library by 75%, generating a 40% lift in YouTube traffic.
• Programmed and maintained an internal database of more than 800 video assets to increase sales efficiency.

• Edited interviews and live performances; developed outreach initiatives to acquire contracts from independent record labels; maintained an extensive music video database.

• Assisted professors with class discussions; answered technical questions; ran student screenings.

Logged, digitized, and transcribed footage for post-production teams; edited casting reels for network review.

Master Of Science (M.S.)

B.F.A

Bachelor Of Fine Arts - Bfa

Bachelor Of Fine Arts - Bfa