Director
CurrentAt MHM, I lead our global strategy, alongside our teams in the UK, Europe, ANZ, the Gulf, and North America. My role is centred on amplifying the impact of arts and cultural organisations worldwide, focusing on brand strategy and visitor experience to build genuine, lasting connections with their audiences. Working closely with our leadership team, I oversee initiatives that elevate brand presence and improve the visitor journey, ensuring our clients make a meaningful mark in their communities.… Show more At MHM, I lead our global strategy, alongside our teams in the UK, Europe, ANZ, the Gulf, and North America. My role is centred on amplifying the impact of arts and cultural organisations worldwide, focusing on brand strategy and visitor experience to build genuine, lasting connections with their audiences. Working closely with our leadership team, I oversee initiatives that elevate brand presence and improve the visitor journey, ensuring our clients make a meaningful mark in their communities. It’s a privilege to work in this space alongside others who share my belief in the vital role of culture and the arts in our societies.Focus Areas:Global Strategic Leadership & ImpactBrand Strategy & Visitor ExperienceAudience & Visitor EngagementRelationship Building & Stakeholder AlignmentGrowth Strategies for Cultural Organisations Show less