Debbie.Trager@gmail.comEvery business wants the perfect marketing strategy that engages its target audience, has prospective customers wondering how they ever lived without the company’s product or service, and makes those prospects eager to open their wallet and make a purchase. And, that needs to happen in seconds. Or else, with a click of the mouse or a toss in the trash, the potential sale is lost. What attracts clients? Why does one strategy work with one demographic and not the other in the same community? How is the global business climate affecting marketing trends in a particular region? Or, does it?It’s complicated – and that is what I love most about marketing and brand management. Creating marketing campaigns right the first time requires targeted research, accurate analysis, and an understanding of how to blend traditional marketing strategies, with a modern twist, along with digital campaigns that drive inbound sales. And, it’s always changing.With broad experience designing and launching multidimensional marketing campaigns targeting diverse industry sectors, I have led cross-functional business and creative teams supporting sales of more than $1 billion. Cornerstones of my success include::: Advertising & Public Relations:: B2B, B2C & Franchise Marketing:: Agency & Vendor Management:: Media Affairs & Negotiations:: Process & Performance Optimization:: Market Segmentation & Messaging:: Brand Advertising & Marketing:: Multiple Content Management Systems:: Full Lifecycle Project Management:: Agile MethodologiesA common theme throughout my career has been my direct involvement in transition management involving acquisitions and mergers, onboarding new clients, and integrating sales and marketing strategies. The challenge of seamlessly merging operations has strengthened my ability to adapt quickly to an increasing number of internal changes.Interested in talking about current marketing trends? Connect with me!