Debora Van Beek Email & Phone Number

Amsterdam, Nh, Nl

Haarlem, North Holland, Netherlands

Accountable for creating and implementing marketing and communication strategies to strengthen market positioning and enhance brand awareness.Designing tailored customer journeys for diverse target audiences and propositions.Translating strategies into impactful materials like landing pages, emails, and direct interactions with advisory teams.Conducting A/B testing on CTAs to boost conversion rates.Ensuring consistent communication with consumers, commercial partners, and government entities.Collaborating with sales and IT teams to align campaigns with target audiences, from concept to execution.

Hoofddorp

Accountable for developing and implementing field marketing strategies to drive high-quality lead generation, enhance customer engagement, and optimize each stage of the buyer funnel.Developed and implemented field marketing strategies to drive high-quality lead generation, enhance customer engagement, and optimize each stage of the buyer funnel.Monitored and analyzed campaign performance, making data-driven adjustments to optimize results.Collaborated with cross-functional teams, including sales and product management, to ensure cohesive execution of marketing strategies.Directed the implementation of a multi-channel strategy for Schneider’s product launches, overseeing approximately 100 launches annually, including 20 strategic initiatives.Internal communicationDeveloped and executed the internal communications strategy to support organizational change initiatives.Implemented a consistent communication framework, facilitating two-way communication to ensure employee feedback and engagement.Built and maintained a comprehensive internal network to provide and gather relevant information continuously.Translated complex change-related content into clear, engaging messaging tailored to various stakeholder groups.Actively participated in the project team for change management programs, promoting successful implementation and adoption through effective two-way dialogue.

Contributed to revenue growth in the Benelux region by implementing an integrated marketing communication strategy focused on lead generation and brand awareness. Collaborated closely with sales and product management teams to develop and execute B2B marketing communication programs tailored to various vertical channels.