Debbie Van Ooteghem, Cpc, Rcc™, Eli-Mp Email & Phone Number

Louisville, Kentucky, Us

I work at the Doe-Anderson office in Louisville, Ky. The land of bourbon, baseball bats and horse racing, of course. But also the land of vibrant culture, blending some of the best elements from the Midwest and the South to create a down-to-earth community that is always moving, but never too fast.

Offering:- Leadership development solutions for organizations.- Process development, implementation and training for agencies.- Design and delivery of learning & development programs for internal teams. - Career and life coaching. - Implementation, facilitation and interpretation of various assessment tools including StrengthsFinder, ELI (Core Energy), DiSC, Time Mastery and IDI.- Creative team building workshops for organizations. - Facilitating workshops and events. - Work with HR and Talent Management to set up recruiting, interview training and onboarding processes to meet company goals and retention needs. - Speaker and panelist on Leadership and Marketing related challenges, trends and solutions.- Marketing expert for brand, operational and business growth strategies.

Chicago, Illinois, Us

Chicago, Us

I paint. I sell my work.

Chicago, Illinois, Us

Chicago, Us

Chicago, Illinois, Us

Provided formal/informal executive coaching and development in all areas of leadership, particularly in cultural creation, alignment and change management at the individual, team, and organizational level, including the development and management of formalized performance management and feedback processes/systems.Collaborated with company leadership to identify and assess talent gaps and build process/training modules for developing optimum performance expectations within their department specialties.Implemented and managed employee engagement survey by working with teams to develop effective internal communications strategies, processes, tools, and training to promote morale and achieve team and company goals Responsibilities included creating and implementing new business development process; establishing networking community; creating and updating pitch materials; and fostering new client relationships. Oversaw all Fusion92 marketing with planning, organizing and implementing our marketing strategies throughout all media channels (Paid, owned and earned) for overall agency awareness for new business and recruiting.Led all aspects of new business development efforts by building the strategic point of view, opportunity assessment, and helping craft the high-level plan and roadmap. Built executive-level relationships in organizations and serving as the client’s strategic partner in the identification and execution of innovation opportunities.Led company strategies that increased double-digit revenue YOY.

Chicago, Illinois, Us

With a respectful, constructive and energetic style, provided leadership, management and the vision necessary to ensure that the company had the proper people systems in place to effectively grow the organization and to ensure financial strength.For our clients, lead cross-functional teams from strategy, account, media and creative through the strategic planning process, establishing annual operational and/or performance objectives and metrics.Directly oversaw account and project management teams and responsible for organic client growth and profitability with continued revenue growth YOY and better than industry average profitability numbers. Partnered with President/CEO on M&A activities.

Chicago, Illinois, Us

Oversaw company operations and maximized F92's internal performance, cost effectiveness and efficiency through the day-to-day operational efforts that drove business results.Established, implemented and oversaw processes, principles and best practices for tracking projects, resources, and financials. Leveraged knowledge of how these processes and systems increase profitability and operational efficiencies.Created an end-to-end process from account planning through delivery, to create actionable plans for account growth that translated into effective resource planning and deployment.Worked collaboratively with the President/CEO to lead the strategic planning process, establishing annual operational and/or performance objectives and metrics, and setting organizational policies, and procedures.Lead effort to evaluate company pricing frameworks, adjust where needed to address market dynamics, and implement at a project and client level. Helped scale and align F92’s strategic capabilities and functions organically and through activities such as M&A, establishment of strategic alliances and business partnerships, etc.Evolved and shaped the organizational culture. Recruited and retained top talent; provided mentoring and training as a cornerstone for growth and development. Oversaw team that included HR, finance, account, project management, creative, UX, media and development. Lead and participated in client strategy and relationship management.

Chicago, Illinois, Us

Hired to re-brand a Fortune 100 company that had recently acquired their competitor by working with client brand team consisting of 20 stakeholders in seven different countries to successfully gain executive team and board buy in of new name and brand. Oversaw all aspects of the re-brand including strategy, client management, and creative development and created launch plan that covered 52 offices across 33 countries with scoped out launch materials that ranged from stationery to building signage to airplanes.

Highland Park, Il, Us

Partner in building and growing new advertising agency by guiding the development and execution of the organization’s operating philosophy, policies and procedures. Assisted in growing the agency with new business development by participating in strategy, concepting, pitch meetings as well as building relationships with current and potential clients. Established and managed day-to-day agency operating needs that included vendor/contractor management, HR general functions, financial management, processes and project management.Provided leadership and guidance to the team, working collaboratively with team members to establish the performance expectations necessary to achieve success. Managed all client relationships and acted as strategist and interactive producer for all client marketing needs.

Responsible for workload and resource management. Conducted staff training, mentoring and performance monitoring.Established and documented processes and standards for all phases of projects - discovery to concept development through production and postmortem reviews. Established and managed the standardization and maintenance of all computer systems - hardware, software, fonts, etc.Responsible for all recruiting.Planned and oversaw project financial reporting - including but not limited to: Pipeline, project profitability, group utilization, etc.Defined and developed the project and account management capabilities of Avenue, to include developing and implementing standards and systems, time tracking, estimation, contracts, schedules, standards of excellence in client service, mentoring and training of new hires, etc.Participated in the strategy and presentations for new business efforts and marketing of Avenue.Project/Account management responsibilities on various client businesses.

New York, Ny, Us

Created, implemented and oversaw project workflow process.Managed resourcing needed for all projects that include allocation, timelines, internal scheduling, utilization, status reports and QA process. Oversaw and approved all Scope of Work documents before shared with clients.Managed expectations, anticipated issues and mediated problems while keeping projects moving smoothly through the project process.Responsible for recruiting, negotiating new hires, freelance over site and orientation/training of all new employees. Provided training for employees for career advancement and improvement. Facilitated and delivered all employee reviews.Oversaw group facility needs that included office equipment, IT, vendors, etc.Planned and managed company P&L and client revenue forecasting on a weekly/monthly basis. Worked closely with finance on revenue forecasting, staffing cost to revenue ratios, vendor bills/payment, client invoicing and AR reports.Account Director for Nestlé interactive business for the following brands: Kids Ice Cream, Skinny Cow, Drumstick and Stouffer's. Increased client billing by 75% for 2007. Account Director on Kraft business May 2006-August 2007 for the following brands: Lunchables and Miracle Whip.

Responsible for managing and facilitating the resources of the creative department, including creative forecasting, utilization and availability. Assigned the right creative teams promptly to projects, made sure the teams were fully utilized, and kept up to date regarding individual creative capacity, including style & expert level.Conducted weekly status reviews of projects with each creative team and tracked with scheduling tool. Held creatives accountable for the product - timelines, quality, etc. Ensured that creative teams had an opportunity to work on a variety of projects. Managed Creative Resourcing, Project managed Disney, McDonald's, Sonicare, Conagra and Hallmark, Project managed new business pitches, planned creative group events and helped manage the Artist in Residence program.

Oversaw print buying, purchasing of illustration, photography and all outside vendor services for in-house design firm. Frequently managed multiple projects at once, including production of annual reports, brochures, corporate identities, marketing kits, press kits, advertising and tradeshow graphics. Responsibilities included strategic development and brain storming, pitching new projects, implementation of marketing strategies, and conducting project follow-up.Managed all office activities including setting budgets, accounts payable, accounts receivable, and vendor management.

Coordinated several $1,000,000+ illustration projects for multilingual children's textbooks. Managed 150 illustrators and designers across the country. Purchased all illustration, set project budgets, and approved and invoiced all billing.

Identified new leads and obtained clients using a standard marketing plan. Expanded existing business relationships through presentations and direct calls. Trained new and existing employees in presentation and sales techniques as well as price negotiation strategies.

Developed and maintained existing client base, secured bids from new and existing clients for 45 freelance illustrators, designers, and photographers. Managed contract negotiations, billing, and collections. Supervised illustration, photography, creation of storyboards, and design projects.