Debbie Wildrick is a Sales, Marketing, and Operations Executive in the consumer-packaged goods industry and has extensive experience with both retail, and brand/product development.With over 35+ years of Executive Leadership from large corporations to start-ups, she focuses on due-diligence, advising, and strategic influences helping companies reach their fullest potential. There are ten spokes to developing a company/brand with one as important as the other with all ten being criticalfor your success. Debbie leads her consulting practice supporting brands in a variety of areas from product development, branding, sales and distribution, and investment. She is a sales, marketing, and operations executive and channel strategy specialist in the consumer packaged goods industry with 30+ years’ experience. She is an executive leader, speaker, and consulting to the food and beverage industries holding several executive positions with early stage brands in the past 15 years. She has been very close to product development and the supplements and ingredient industries for the last 5+ years. She has had leadership roles at Fortune 500 companies including 7-Eleven, Inc. where she ran a $4 bn beverage business and Tropicana North America (Pepsico). She is a member and a Board Member of ten years of the Network of Executive Women (now NextUP).

An original co-founder and leader responsible for the management and business development of our strategy and execution teams focused on helping new and emerging brands maximize their potential through strategic growth and clear optimization of sales, marketing, and execution opportunities. Today MetaBrand delivers and manufactures projects from concept to finished product. Big or small. Leaders in alcoholic, non-alcoholic and functional beverage development and manufacturing.

Frey Farms, Inc. currently markets Sarah's Homegrown Beverages and Tsamma Watermelon Juice. Sarah's Homegrown beverages are made with few, simple ingredients sourced from our family farms. Tsamma (sah-mah), the mother of all watermelon varieties, has been a source of natural hydration for thousands of years. From the very beginning, Frey Farms was focused on growing the best fruit and vegetables to distribute across the country. After 25 years in business, The Frey family still bases its business on produce, serving the nation’s largest retailers.

Responsible for all Global Sales building and leading sales units in retail (grocery, natural, and convenience), professional, and international sales.HempFusion, Inc. manufactures, markets, and sell HempFusion® hemp based CBD products and manufactures, markets, and sell Probulin® Probiotics and Probulin® Skin Care products.

Bazi, Inc., based in Denver, Colorado, was a provider of nutritional foods and beverages designed to help enhance physical health and overall performance. Its primary product is BAZI®, a healthy, concentrated, energy shot with eight super fruits, including jujube, acai, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a convenient, great tasting 2 ounce shot.

Responsible for all sales to retail outlets in North America including grocery, c-store, mass, club, and nutritional. Teams reporting to me include the national distribution team, national accounts team, and licensing. Currently, the FRS brand is a start-up launch with ready to drink being introduced in January 07 and is in regional distribution in fourteen Western states.

Responsible for $3.3 Billion or 40% of all merchandise sales through 7-Eleven stores in the US to include all beverages both packaged and proprietary. Have six business units reporting to me responsible for managing their sales, gross profit, product assortment, promotion, and pricing for over 5500 stores in our U.S. market.

Key account responsibility for National Accounts, which included Fortune 500 companies such as McLane Company, 7-Eleven, Inc., Tosco/Circle K, Ultramar/Diamond Shamrock, Exxon, Conoco, Wyndham Hotels, and Brinker International. Responsible for executing Corporate agreements for Tropicana programs which included negotiations with senior management, sales execution, forecasting volume and spending (P&L responsibility), and managing a $4,000,000 annual budget.

The first new age beverage introduced to the market. Built the brand to $100 Million nationally. Responsible for seven grocery brokers, one non-food broker, and one statewide food service/retail distributor. This included responsibility for Wal-Mart and Sam’s and all grocery and convenience store accounts regionally. Developed and executed strategic trade promotions and merchandising programs to maximize brand awareness and sales opportunities.

Responsible for developing, preparing, and participating in key account presentations for season plans, major new item introductions, and customer business reviews. Started as a retail sales representative and was promoted twice in four years.