Managing marketing and communications strategy with heavy focus on brand positioning and demand creation for B2B and B2C channels. Role includes oversight of brand redesign, integrated quarterly campaigns, content marketing, social media, web marketing, online and onsite events, public relations, market research, and analytics.

Brought on for four-month contract with digital design and development agency to provide marketing strategy and user-interface design for smart websites and apps. Client engagements with $1.7 billion Marin Community Foundation and consumer startup DripDrop, focusing on UI/UX—wireframing, prototyping, and testing of responsive web pages across devices and browsers.

Hired by PLOS, a non-profit publisher of open-access (free, unrestricted access) scientific journals, to reinvigorate its brand and accelerate article submissions. Led a team of four product marketing managers to define and execute the marketing strategy for PLOS’s eight publications and suite of technology products. Drove overall product messaging, positioning and content generation, from the high level brand story down to product features, functions and benefits. Launched demand generation and customer marketing campaigns with the goal of driving manuscript submissions for the PLOS suite of scholarly journals. Tripled monthly outreach to prospective authors via a multi-channel strategy.Led the re-architecture of the PLOS.com website, from content audit through copy and graphic development and review and edit cycles, working collaboratively with C-level executives and subject matter experts. Collaborated with UI/UX designer and developers to create a mobile-first, responsive platform. Tested design across all devices, from the smallest of smartphones to tablets, laptops and large desktop displays, iterating to achieve an interface that met the needs of users and stakeholders alike.

The University's CoMotion organization (formerly Center for Commercialization or "C4C") helps thousands of faculty and researchers bring their technology inventions to the commercial marketplace. As Marketing Officer, I worked with the organizations Vice Provost to build a visible, recognizable brand on the UW campus, and among the region’s entrepreneurs, executives and investors. It succeeded in shifting perceptions of C4C as a passive, service bureau to a catalyst for commercialization.Oversaw the redesign of C4C’s website and all collateral materials, including signage, literature, event materials, and design templates. To drive researcher engagement, planned, promoted, and executed events, including a new lecture series featuring UW’s star entrepreneurial researchers, speed-dating events with regional entrepreneurs, and showcases for emerging University innovations. Boosted inventions disclosed by university researchers by 35 percent over two years and, in 2013, helped the university launch a record 17 startups, nearly double the number created on average for each of the previous five years.

Led the marketing communications program for the next growth phase (first venture fund round) of this tech startup platform for video and rich media advertising. Developed a campaign-driven strategy to gain traction in key vertical markets, including a ripe opportunity in video political advertising during the run-up to 2010 elections. Redesigned the company website, developing all copy and designing an enhanced video ad gallery. Launched social media presence. Refreshed design and voice of company collateral—fact sheets, presentations and case studies—to support sales and business development efforts.

As a marketing leader within Microsoft’s newly acquired aQuantive digital advertising platform, joined the EMEA marketing team for Microsoft’s online advertising group to evangelize and champion aQuantive solutions. Partnered with in-country trade marketing and sales teams in the UK, Spain, France, the Netherlands and Germany to drive information sharing and sales productivity by positioning aQuantive offerings through compelling propositions, sales tools and integrated marketing campaigns throughout the region. Served as an important link between the aQuantive product management team in the U.S. and the regional marketing team in London by communicating product roadmaps, product positioning and release schedules. Created sales toolkits—literature, presentations, demos, selling guides and FAQs—designed to enable the field to deliver new aQuantive product messages with confidence and consistency.

Joined aQuantive’s growing Atlas division in 2005 to develop and implement a strategy to rebrand the business and drive awareness, engagement and market-share growth. The subsequent success of the Atlas brand and business contributed to aQuantive being acquired by Microsoft for $6 billion in 2007, at that time the largest acquisition in Microsoft's history. Directed and mentored a high-performing team of seven marketing professionals. Collaborated with senior management to create a smart and honest-speaking brand that distanced the company from the competition, struck a chord with customers and united the Atlas team. Gained mindshare rapidly by rolling out the new brand voice and visuals across all customer touch points in just six months. Multiplied the number and quality of opportunities for the sales team to engage with targeted customers and prospects by expanding the company’s participation in sponsored and hosted events.

Brought aboard to develop and supervise full content plans across both online and offline environments for Genesys, a post-IPO company focused on customer experience software. Hired, supervised and mentored a staff of five junior marketers. Teamed with field, channel, customer and product marketing organizations to support sales programs, partner programs and product launches, including sales kits, training programs, seminar road shows and webcasts. Relaunched the overall branding for the company to establish a consistent and distinctive company “face” throughout all company media. Supervised development of all marketing print collateral, website and product demos and early email campaigns. Introduced the company’s first broad business and industry advertising campaigns.