Deborah Smith Email & Phone Number

Houston, TX, US

Houston, TX, US

• Develop integrated marketing campaigns through collaboration with leadership, product management, and cross-functional marketing teams at Amegy Bank.
• Drive strategic planning and execution of marketing campaigns for specific regions, product categories, and target audiences.
• Create go-to-market strategies for new product launches and campaigns to enhance market and brand awareness.
• Develop content marketing for social, blog, video, email, and media.
• Analyze and interpret internal, market, and industry data to develop customer personas and target audiences.
• Collaborated with internal partners and external agencies to ensure brand consistency and local relevancy in marketing campaigns and sponsorships.

Katy, Texas, US

• As a Brand & Category Marketing Specialist at Academy Sports + Outdoors, I developed and implemented marketing strategies, collaborated with category partners on go-to-market plans and product launches, managed brand.
• Led the development and implementation of marketing strategies for key product categories and product launches.
• Worked cross-functionally with product management, category merchants, eCommerce, ad teams, and key brand partners to develop a roadmap, go-to-market strategy, and budget for key product launches.
• Collaborated with key brand and entertainment partnerships on content marketing around seasonal campaigns and product launches.
• Collaborated with marketing, merchandising, and brand partnerships on seasonal go-to-market plans.
• Managed the execution of brand partnerships to include product launches, merchandising placement, and sponsorship activations, and analyzed ad performance and KPIs.

Katy, Texas, US

• As a Regional Marketing Specialist at Academy Sports + Outdoors, I negotiated and managed local sponsorship opportunities. I was also responsible for developing and executing new store openings, crafting innovative.
• Developed and managed local sponsorship opportunities to reach the core target audience and drive traffic and brand awareness to retail locations.
• Created in-store marketing promotions and appearances with brand and sports partnerships for sales growth and brand awareness.
• Negotiated contracts and managed player appearances for major sports sponsorships and major sporting events.

Houston, Texas, US

• Led the development and planning of regional marketing strategies for QSR clients, managing co-op marketing budgets and media plans. Evaluated market trends to develop effective go-to-market strategies, resulting in.
• Managed the co-op advertising and sponsorship strategy for the assigned region for the Popeyes Chicken account.
• Implemented campaign and marketing strategies that drove market growth and built brand awareness.
• Managed the planning and execution of quarterly co-op marketing meetings for the regions assigned alongside the brand's regional partners.
• Managed and mentored one Account Manager and one Project Coordinator.
• Planned and managed multiple marketing budgets totaling over $5.5M.

Houston, TX, US

• As Brand Marketing Manager at Landry's Restaurants, I spearheaded the marketing and advertising efforts for specialty concept brands, developed local marketing programs, and collaborated with cross-functional teams to.
• Managed marketing and advertising for specialty concept brands including key travel and tourism destinations such as the Aquariums in Houston, Denver, Nashville, and Kemah, and the Tower of Americas in San Antonio.
• Developed and managed the brand identities, regional marketing strategies, and promotional strategies for each location.
• Managed the full production of tv, radio, print, and online assets.
• Collaborated with cross-functional teams on promotions and new property openings to include branding, marketing, seasonal menu, travel and tourism marketing, and grand opening strategy.

Ann Arbor, MI, US

• As a Corporate Marketing Specialist at Domino's Pizza, I led the development and management of local store marketing programs, trained field teams, and ensured compliance with national marketing plans.
• Developed and managed local store marketing programs to drive brand awareness and customer engagement.
• Trained field teams and franchisees to effectively implement marketing strategies.
• Communicated national marketing plans to ensure alignment and maximize local impact.
• Managed local media partnerships to execute local promotions