Deborah Smith Email and Phone Number
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As a Brand and Product Marketing Professional, I have over 20 years of experience in supporting and developing marketing strategies and campaigns for diverse well-known brands in various industries. With a strong background in strategic planning, brand management, campaign management, event planning and marketing analytics, I have helped to grow brand awareness, build customer engagement, and drive sales. My core competencies include leading and managing cross-functional teams on go-to-market strategies and product launches, implementing strategies for both digital and traditional media to drive traffic, sales growth, and brand awareness, building and maintaining strong client relations, managing multiple projects and budgets, and collecting and analyzing critical data on marketing and spend dollars. My mission is to drive growth and innovation, leveraging my expertise in product marketing, brand strategy, event planning, and market research.
Zions Bancorporation
View- Website:
- zionsbancorporation.com
- Employees:
- 3929
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Vice President, Product Marketing ManagerZions BancorporationHouston, Tx, Us
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Vp, Marketing Services - Business & Commercial BankingAmegy Bank Aug 2017 - PresentHouston, Tx, UsDevelop integrated marketing campaigns through collaboration with leadership, product management, and cross-functional marketing teams at Amegy Bank.• Drive strategic planning and execution of marketing campaigns for specific regions, product categories, and target audiences. • Create go-to-market strategies for new product launches and campaigns to enhance market and brand awareness.• Develop content marketing for social, blog, video, email, and media.• Analyze and interpret internal, market, and industry data to develop customer personas and target audiences.• Collaborated with internal partners and external agencies to ensure brand consistency and local relevancy in marketing campaigns and sponsorships.• Work with executive leadership to establish target goals and budgets.• Develop monthly and quarterly reports on campaign performance and share them with leadership and across enterprise product teams. -
Brand & Category Marketing SpecialistAcademy Sports + Outdoors May 2015 - Aug 2017Katy, Texas, UsAs a Brand & Category Marketing Specialist at Academy Sports + Outdoors, I developed and implemented marketing strategies, collaborated with category partners on go-to-market plans and product launches, managed brand partnerships, and analyzed ad performance.• Led the development and implementation of marketing strategies for key product categories and product launches.• Worked cross-functionally with product management, category merchants, eCommerce, ad teams, and key brand partners to develop a roadmap, go-to-market strategy, and budget for key product launches.• Collaborated with key brand and entertainment partnerships on content marketing around seasonal campaigns and product launches. • Collaborated with marketing, merchandising, and brand partnerships on seasonal go-to-market plans.• Managed the execution of brand partnerships to include product launches, merchandising placement, and sponsorship activations, and analyzed ad performance and KPIs. -
Regional Marketing SpecialistAcademy Sports + Outdoors Nov 2008 - May 2015Katy, Texas, UsAs a Regional Marketing Specialist at Academy Sports + Outdoors, I negotiated and managed local sponsorship opportunities. I was also responsible for developing and executing new store openings, crafting innovative in-store marketing strategies and promotions, and successfully negotiating and managing player appearances and major sports sponsorships and marketing events. • Developed and managed local sponsorship opportunities to reach the core target audience and drive traffic and brand awareness to retail locations.• Created in-store marketing promotions and appearances with brand and sports partnerships for sales growth and brand awareness.• Negotiated contracts and managed player appearances for major sports sponsorships and major sporting events.
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Brand Development SupervisorThe Company. Feb 2007 - Aug 2008Houston, Texas, UsLed the development and planning of regional marketing strategies for QSR clients, managing co-op marketing budgets and media plans. Evaluated market trends to develop effective go-to-market strategies, resulting in driving market growth and building brand awareness.• Managed the co-op advertising and sponsorship strategy for the assigned region for the Popeyes Chicken account.• Implemented campaign and marketing strategies that drove market growth and built brand awareness.• Managed the planning and execution of quarterly co-op marketing meetings for the regions assigned alongside the brand's regional partners.• Managed and mentored one Account Manager and one Project Coordinator.• Planned and managed multiple marketing budgets totaling over $5.5M. -
Brand Marketing ManagerLandry'S Restaurants Jun 2004 - Feb 2007Houston, Tx, UsAs Brand Marketing Manager at Landry's Restaurants, I spearheaded the marketing and advertising efforts for specialty concept brands, developed local marketing programs, and collaborated with cross-functional teams to drive brand awareness and sales growth. • Managed marketing and advertising for specialty concept brands including key travel and tourism destinations such as the Aquariums in Houston, Denver, Nashville, and Kemah, and the Tower of Americas in San Antonio.• Developed and managed the brand identities, regional marketing strategies, and promotional strategies for each location.• Managed the full production of tv, radio, print, and online assets.• Collaborated with cross-functional teams on promotions and new property openings to include branding, marketing, seasonal menu, travel and tourism marketing, and grand opening strategy. -
Corporate Marketing SpecialistDomino'S Pizza May 2000 - May 2004Ann Arbor, Mi, UsAs a Corporate Marketing Specialist at Domino's Pizza, I led the development and management of local store marketing programs, trained field teams, and ensured compliance with national marketing plans.• Developed and managed local store marketing programs to drive brand awareness and customer engagement.• Trained field teams and franchisees to effectively implement marketing strategies.• Communicated national marketing plans to ensure alignment and maximize local impact.• Managed local media partnerships to execute local promotions
Deborah Smith Skills
Deborah Smith Education Details
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University Of Houston-Clear LakeMarketing
Frequently Asked Questions about Deborah Smith
What company does Deborah Smith work for?
Deborah Smith works for Zions Bancorporation
What is Deborah Smith's role at the current company?
Deborah Smith's current role is Vice President, Product Marketing Manager.
What is Deborah Smith's email address?
Deborah Smith's email address is de****@****emy.com
What is Deborah Smith's direct phone number?
Deborah Smith's direct phone number is +128164*****
What schools did Deborah Smith attend?
Deborah Smith attended University Of Houston-Clear Lake.
What skills is Deborah Smith known for?
Deborah Smith has skills like Marketing, Advertising, Brand Development, Sponsorship Activation, Social Media Marketing, Marketing Strategy, Competitive Analysis, Market Planning, Sales, Sponsorship, Strategy, Management.
Who are Deborah Smith's colleagues?
Deborah Smith's colleagues are Monica Tomlin, Brittany Weimer, Deyoung Smith, Mark Washington, Cache Cartwright, Dylan Walker, Rod Green.
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