Lead the Global Marketing & Design team at St. Lawrence College. Manage global brand strategies and campaigns, including market-specific tactics and collaterals in 8 languages. COURSES/EVENTS - The Guild Higher-Ed Marketing NetworkSPEAKING- SLC Key Connections Gala, Delhi India & Kathmandu Nepal (Jan 2024)- Co-Presenter, SEMM Forum Academy Micro-credential "Fundamentals of Student Recruitment Marketing" (April 2024)

Lead the SLC Marketing team to develop plans and execute campaigns for the college’s domestic & international prospects. - Encourage applications to programs, and matriculations.- Create and distribute print and digital materials.- Monitor and manage organic and paid digital marketing, including social media, website, and digital campaigns.- Control brand reputation through visual identity, student engagement, and supporting issues management efforts.KEY PROJECTS:- Pilot co-branded International campaigns with 5 Global partners (2022),- Launched new corporate website (2020),- Introduced new branding campaign to differentiate (2021),- Introduced planning and analysis procedures, fostering data-driven strategies and quantifiable ROI- Shift to Salesforce CRM & Marketing Cloud platform. Develop lead generation and nurturing strategiesAWARDS- Best of District II, 2024. Video: Undercover President- Gold, CASE Circle Of Excellence 2024. Video: Undercover President- Grand Gold, CASE Circle Of Excellence 2023. Video: Welcome to the Alumni Family- Silver, CASE Circle of Excellence 2023. Video: Welcome to the Alumni FamilyCOURSES & EVENTS- International Recruitment event: Vente Canada in Bogotá & Medellin, Colombia (Oct 2023). - The Guilt Summit, Halifax NS (July 2023)- The Guild Summit, London ON (Oct 2022)- Dreamforce (Salesforce) virtual education summit (2021 & 2022)- CAUCE virtual conference "Reimagining the role of CE in Higher Education" (2021)- CASE All Districts virtual Conference (2021)- Leadership Development Program: SLC & Lee Hecht Harrison | Knightsbridge (Sept 2019- Apr 2020)- Ontario College Management Academy (Mar 2020)- Higher Education Summit, Toronto (Dec 2019)- Dreamforce (Salesforce) conference, San Francisco, CA (Nov 2019)- International Recruitment event: EduCanada in Ho Chi Minh City, Vietnam (Oct 2019)- SEMM Forum, Toronto (Nov 2018)SPEAKING- SLC Global Marketing & Recruitment Conference (GMR) (Sept 2023)

I collaborate with stakeholders to develop marketing plans for departments and programs - including budget and measurement strategies - that facilitate the admission, enrollment, and retention of on-campus and distance students. This is done in part through the following actions:- Encourage not only applications to courses and programs, but also matriculations.- Coordinate the creation and distribution of a full library of print and digital marketing materials.- Monitor and manage organic and paid digital marketing, including social media, website SEO, and Google Adwords campaigns.- Identify opportunities for student engagement and relationship building.- Liase with Admission office to continuously enhance the application communications for prospective students.- Control brand reputation through visual identity, student engagement, and supporting issues management efforts.SPEAKINGPSE Web 2018. London, ON"Recruiting Online Students"TESS (Technology Enabled Seminar and Showcase) 2017. Toronto, ON"Profiles of Online Learners: How Student Services Support their Unique Needs"

- Develop a marketing plan for the Faculty of Arts and Science Online, including budget and measurement strategies.- Coordinate the creation and distribution of a full library of print and digital marketing materials.- Plan and implement marketing strategies to facilitate the admission, enrollment, and retention of distance students for the Faculty of Arts and Science online courses and programs.- Monitor and manage web marketing, including social media, web content (SEO and AODA compliant), and Google Adwords campaigns.- Execute graphic design and content creation for print and digital materials.- Plan and attend recruitment events for distance students.- Provide customer service for prospective online students.- Develop an engaging student community.SPEAKINGOCULL (Ontario Council for University Lifelong Learning) 2016. Cambridge, ON"Student Services for Online Learners: At the Cutting Edge"MUSE Marketing Conference 2016 (Queen's University, Kingston ON)"Planning a Website Overhaul"

The Thousand Islands Playhouse is one of the top five summer theatre festivals in Ontario and attracts over 44,000 audience members annually. It produces seven high-calibre, professional productions in two fully accessible venues that overlook the stunning St. Lawrence River.The Marketing Manager is responsible for all advertising and publicity for the theatre, including:- Create, budget, implement and measure the annual marketing campaign for subscription, Studio 'S' music series and single ticket sales.- Plan and develop advertising and marketing materials, including developing stretegies, timelines and budgets, writing copy and providing creative direction to graphic designers for print, radio, TV, special events, website and web ads, rack cards, posters, email newsletters and more.- Act as media relations contact for press releases, interviews and media events.- Comply with licensing terms and actor's Equity regulations in all procedures and materials.- Direct photography sessions for use in print and online marketing materials, as well as archives.- Obtain funding for intern positions and hire candidates.- Ensure all company materials reflect current branding, including group sales, donor and sponsorship materials.

Strategy developement & implementation management for small businesses, including advertising, PR, social media, events, and much more. Clients served were from a variety of business sectors, and included: - Military regiment- Financial Planning- Bio-energy production facility- Economic Development (Kingston and Eastern Ontario)- Shoe repair store- and more!

Four month contract with a focus on marketing The Grand Theatre 2012-2013 season. Responsible for defining and implementing a youth pricing program, event strategies, show marketing and online communications.

Responsible for online marketing strategies including blog coordination for members, website upkeep, social media and email newsletters. Also helped facilitate international tradeshow planning and an investment tour from China.

Responsible for managing a customer database of 200+, and growing business from Gananoque to Iroquois.

Tutoring students with writing assignments

Media Representative for the Kingston Unplugged Earth Hour concert 2011.Responsible for media tapings and interviews, as well as the role of MC during the concert with over 1000 attendees

Developed and executed a Kingston-based social marketing campaign. This student-led initiative provided information encouraging residents to reduce their greenhouse gas emissions.Included event planning, public relations, web design, media purchasing, script writing, research, hiring and supervision of an 8 person street team. (and lots more!)