Debbie Chia Email & Phone Number

Singapore

• Develop and implement integrated marketing plans for Singtel Music service, including the development of new product offers and service bundling.
• Drive integrated branding and tactical marketing campaigns including Retail Channels, digital, telemarketing, CLM campaigns and on-ground activities to increase take-up for Singtel’s music and video streaming services.
• Collaborate with content partners (Spotify, Tidal, KKBOX and Saavn) to develop effective partner programs to drive take up.
• Work with content manager and music labels for artist-centered promotional campaigns and showcases.
• Securing event sponsorship, bulk sales and partnership collaborations to generate incremental revenue.
• Management of social media channels & content on the AMPed web portal and mobile app to engage users and increase customer retention.

Singapore

• Planned and managed Singtel’s brand activation campaign “The Big Race Challenge” for 2013 Formula 1 Singtel Singapore Grand Prix.
• This includes developing the mechanics for The Big Race Challenge and to ensure smooth execution.
• Event planning and management, which includes the Media Launch, roadshows and finale event.
• Planned and worked with different stakeholders to maximise media coverage around The Big Race Challenge.
• Negotiated and worked with shopping malls for venue sponsorship and marketing communication support.

Singapore

• Responsible for the marketing initiatives of the following service/program: - Courts Installment plans (Flexi Plans) - Courts Rental Service (SmartRent) - Courts Membership Program (HomeClub) - Courts CRM Program
• Develop and implement effective marketing campaigns to drive revenue growth; including usage/retention and acquisition of customers.
• Develop marketing campaigns, which includes ATL, BTL, Online and Social media.
• Liaise with internal stakeholders (Commercial Team) to obtain support in the various product categories.
• Work with Product Team to develop new financing strategies and rental solutions.
• Create effective in-store POSM for all retail stores to ensure strong branding.

Singapore

• Develop and implement marketing campaigns within APAC region including online, direct marketing, public relations and partner programs.
• Develop quarterly marketing plan for SEA to generate demand and brand awareness within each region.
• Work closely with various stakeholders, including global marketing team, product marketing, sales/regional Heads and partners to achieve huge success in a campaign.
• Work closely with partners and associates to develop joint marketing programs.
• Manage and track results of marketing initiatives to generate opportunities for sales team.

Singapore

• Develop and implement marketing plans and strategies which encompass the development of packaging / bundling, pricing to increase market share and revenue growth.
• Partnership with banks and other consumer retail companies for joint promotional activities to increase market share.
• Work closely with creative agency and Segment Marketing team to develop ATL and BTL campaigns targeting different segments, including acquisition, retention and upselling to MioTV Customers.
• Work closely with Product Development team to develop new TV interactive applications to provide customer an enhanced TV experience.
• Conduct Product training for different Sales Segment.

Singapore

• Generate marketing plans and strategies, which includes creating customised product offering for each segment, to increase market share and revenue growth.
• Work closely with Product Development team to draw out the pre-sales process for the various sales channels.
• Partnership with external parties for joint promotional activities to increase market share.
• Develop Salvage matrix and other campaigns to manage churn.
• Conduct product training for all Sales Channels.
• Manage and maintain Biz mio TV website.

Singapore

• To act as guardian of the Singtel brand, to ensure all forms of communications are executed as according to brand guidelines.
• Assist in formulating and implementing public relations and brand building activities, including developing media strategy, promotions, advertising and sponsorships.
• Work closely with various business groups to ensure effective and timely execution of all communication plans, projects and initiatives while ensuring compliance with overall corporate brand marketing objectives.
• Liaising and coordinating work with advertising agencies, design houses, media owners and suppliers on various jobs from conceptualization to final artwork.
• Responsible for running targeted messages on Singtel Bill.
• Support and manage projects and events.

Singapore

• Driving marketing campaigns & activities for Getronics and partnership programs. Solely responsible for the planning & execution of Getronics marketing initiatives and partner programs.
• Ownership of Getronics Newsletter to update customers, high touch community (C-level) & technology partners.
• Manage both public and intranet web content by keeping it up to date.
• Designed electronic direct mailers, direct mailers, brochures and other marketing materials for various events using Adobe Creative Suite 3.
• Manage marketing materials and gifts for Singapore, India, Korea and Taiwan.
• Liaising between key partners (Microsoft, IBM, Cisco etc.) and prospective clients.

Singapore

• Assisted in the execution of marketing & communication strategies within the timeline to effectively convey CSG’s products and services to both internal and external stakeholders.
• Event co-ordination and logistics management for conferences, seminars and networking sessions.”
• Maintain and update corporate websites with the latest content on news, event, announcements etc.
• Collate and oversee the timely delivery of collaterals and corporate premiums to event sites or regional offices.
• Account servicing and nurturing good rapport with customers and prospects.