Debbie Zimmerman Email & Phone Number

Los Angeles, California, United States

Senior officer within large, privately held full-service advertising agency with $300MM+ in annual revenue. P&L accountability for clients including OneWest Bank, Farmer John, Udacity, Reviv3 Procare, & Alkaline88. Established agency’s Social Media practice to support Farmer John client laying groundwork for a key revenue growth driver. Cemented successful strategic planning process & led account planning team for all DE clients & new business prospects. Created & executed robust business development program to raise DE profile with select brands, industry influencers & search consultants, which led to record invitations to pitch new accounts.Key Achievements: Organic Growth: Grew Farmer John business from media-only to include Strategy, Creative Services, Social Media & Sponsorship Management/Activation & played key role in orchestrating marketing evolution under 2 different ownership groups, Hormel & Smithfield. Startup Success Story: Jumpstarted Alkaline88 retail distribution efforts through strategically scaled marketing programs over a 4-year period resulting in 108% increase in distribution and 95% increase in annual sales. New Business Wins: 87% growth in new client fees including Smart & Final, Alkaline88, Dice, Asana, & Warner Bros. Studio Tour Hollywood.

Long Beach, California, United States

Consulted with healthcare practice for boutique marketing firm that specializes in healthcare, financial services and education.

Newport Beach, California, United States

Senior officer within largest independently owned U.S. advertising agency with $1B+ in annual revenue.P&L accountability for all non-Mazda accounts in Newport Beach office. Created & led brand strategy for all non-Mazda clients including UnitedHealthcare Medicare Advantage, Del Taco & Roy's Hawaiian Fusion Cuisine, among others. Managed key contacts to strengthen client relationships. Led business development efforts to ensure agency resources were consistently focused on growth opportunities. Oversaw staff of 7.Key Achievements: Brand Strategy & Execution: Led multi-media communications effort to launch a single national Medicare Advantage program through merging of 4 separate UnitedHealthcare regional plans. Campaign included creation of a website as strategic hub, direct response as well as linear & digital channels, internal employee communications, new graphics & identity & brand standards. Achieved 144% of forecasted responders. More than tripled Doner billings through expansion of original SecureHorizons assignment. Repositioning a Regional Brand: Pitched & won Mexican fast-food chain Del Taco with more than 500 restaurants in 18 states. Led development of repositioning & integrated marketing efforts across digital & traditional channels, point of sale & employee engagement. Collaborated with client on promotional strategy that reversed 2 years of declining sales with record increases across key metrics – average unit volume, comparable sales, average check. Digital Strategy to Reinvigorate Roy’s Hawaiian Fusion Cuisine: Pitched & won fine dining chain with declining sales. Transitioned client from print-focused approach to nearly 100% digital strategy to increase both acquisition & retention. Implemented refined website strategy, integrated local marketing efforts, & tested social media. Results: +200% ROI revenue directly attributed to Search; email curriculum drove 20k website visits per month; achieved 329% ROI on direct mail initiatives.

Irvine, California, United States

Corporate officer within division of 3rd largest U.S. advertising holding company, Interpublic Group (IPG).P&L accountability for over $80MM in annual client billings including all Hilton Hotels Corporation brands, Automobile Club of Southern California & Hong Kong Tourism, among others. Orchestrated strategic & creative initiatives to build client brand equity over time & move product short term. Coordinated IPG resources to provide integrated, cost-effective solutions while achieving organic growth across IPG business units.Key Achievements: Hilton Hotels Corporation Assignment: Global account director for Hilton, Doubletree, Embassy Suites, Hampton Inn and Suites, Hilton Garden Inn, Homewood Suites by Hilton, Hilton Honors (rewards program) & Hilton Family initiatives. Achieved 600% organic growth for FCB through expansion of original Hilton Alliance brand assignment to include entire portfolio of hotel brands. Automobile Club of Southern California Brand Architecture: Led effort to develop umbrella brand positioning architecture to integrate all Auto Club business unit communications. Oversaw advertising efforts for Southern California, Texas, New Mexico, & Northern New England including direct response campaigns for auto insurance, member services, & AAA brand public service advertising. Consumer Target Refinements for Hong Kong Tourism Board: Directed team that supported U.S. region of FCB’s global Hong Kong Tourism Board account. Initiated development of more nuanced consumer target to better reach best U.S. prospects for travel to Hong Kong. Customized global campaign elements for greater impact against long-haul U.S. target while maintaining global communications platform.