Debby Lam Email & Phone Number

Hong Kong

Hong Kong

[Publicity and Online communication]- Formulate and execute publicity plans for social media, e-newsletters, and online platforms to promote alumni affairs.- Create an average of 350 pieces of content on Facebook, Instagram, and LinkedIn, as well as 280 feeds on WeChat, resulting in a significant increase in followers. For example, boost LinkedIn followers from 360 to over 1,400 through strategic content development.[Video Production and Management]- Direct and produce approximately 50 videos, including interviews, event recaps, themed discussions, and campus features.- Manage YouTube channel performance, accumulating over 670K views through engaging video series like "致中大", “友佢話事”, 中大知識問答比賽”, and “My Day in CUHK”.[Event Support]- Support flagship events such as Young Alumni Career Day, Entrepreneur Day, and Alumni Homecoming by contributing to logistics and promotional initiatives.- Play a key role in events with 430+ registrants for Entrepreneur Day in 2024 and 3,500+ attendees at Alumni Homecoming in 2023.[Subcommittee Coordination]- Arrange activities and meetings for the Alumni Relations Subcommittee, providing secretarial support on agenda, proposals, and reports.[Programme Supervision]- Oversee the Summer Internship Programme, focusing on marketing campaigns such as creating WhatsApp sticker packs, interactive IG filters, and engaging videos about CUHK History Gallery.

Hong Kong

- Implemented communication initiatives: grew LinkedIn page from scratch and doubled the no. of followers by creating weekly content.- Developed monthly advertisement campaigns with media placement.- Coordinated video production and post-production.- Sustained alumni affairs: produced 2 issues of e-newsletter per year, and maintained the alumni database.

Hong Kong

- Provide account servicing by following up design and build projects, e.g. Klook and Po Leung Kuk.- Collaborate with project team, designers, building management officers and clients through monitoring and reporting. - Create and launch all-rounded marketing solutions, including Google promotion, Facebook feed, LinkedIn post, website & brochure presentation.

- Designed and executed marketing plan after engaging in research, such as Facebook game, blogger & KOL management.- Handled brand regular activities, like pitching, shooting and press release writing.- Organized and coordinated public and media events, e.g. Guerlain product launch and ate Tokyo stage program.

Hong Kong

- Handled enquiries for different governmental departments from citizens at Efficiency Unit.- Managed complaints with a pleasant telephone manner and good communication skills. - Supported daily operation and performed standby duties.