Debby Chen Email & Phone Number

Greater Los Angeles Area

Beijing City, China

Greater Los Angeles Area

Taiwan

-Analyzed social media data to measure HTC and competitors’ brand sentiment and buzz volume, transforming data into marketing insights reports-Recommended marketing optimization strategies to CMO based on the ROI of existing paid marketing campaigns and determined the areas of improvement, expansion and refinement of current social media channels

Taiwan

• Researched consumer spending behavior and demographics to help a retailer better understand existing consumer profiles and accurately forecast consumer behavior in 5 to 10 years
• Evaluated the potential impact of the U.S. Foreign Account Tax regulation to Taiwan financial institution and recommended new account opening procedures, IT requirements and business processes to remediate 30% of.

Greater Seattle Area

• Assisted in the development of Ashton Road’s brand standards manual
• Assisted with social media activities designed to establish and strengthen the company’s brand
• Acquired knowledge in how branding works at Ashton Road, an e-commerce startup company

Wallingford, Seattle WA

• Worked with Program Director to help run Learning Center, Teen Center, homework assistance and other activities.

Taiwan

• Acquired knowledge in employee relation improvement and customer satisfaction
• Gained further understanding in corporate organization and culture

Master Of Business Administration (Mba)

B.A, Economics/International Economic Certificate, 3.5