Serve as concierge for Third Street Naples, (oldest part of Naples). Offer locals and tourists a variety of information, handouts, suggestions of places to visit. Manage inventory of products, re-order necessary product handouts from vendors. Communicate with office for various items. Participate in events on the street, interact with vendors for farmers market, pop up shops and holiday events.

Launched a brokerage/consulting company to represent specialty brands. Grew business in a variety of channels including traditional food service, schools and up and down street (UDS). Responsible for all operations, accounting, marketing, business development, and hiring and management of an assistant.➤ Led market growth initiatives for Julian's Recipe (old world style Belgian waffles and pancakes) involving a "test" for Chick-Fil-A, expansion of H&D/Wolferman's catalog business to include 2 new SKUs, launch of a limited time offer with Starbucks/Seattle’s Best, and successful growth of Jamba Juice business by 10% year over year.➤ Worked with Way Better Snacks (organic sprouted tortilla chip line) to develop food service plan identifying targets; Successfully secured vendor Sysco SUPC (item #) within first 6 months.➤ Contributed to market development of Plum Organics (children’s beverages and snacks) by focusing growth plan on products and pricing; Targeted entertainment channel for Disney, zoos, and schools.

Hired to manage and grow the national $4.5M Whole Foods account for this local family-owned business offering more than 50 prepared and packaged products. Oversight of hot food bars and kiosks including regional menu strategy, new product introductions, distributor coordination, in-store demos, inventory management, contract management, and sales forecasting.➤ Spearheaded first Whole Foods corporate initiative to run system wide including collaboration with distributor United Natural Foods, Inc. (UNFI) to order, stock, distribute, and promote product.➤ Secured and oversee operation of an Indian street food concept kiosk at a new Whole Foods location generating $5K in weekly revenue; Manage all aspects of kiosk operation including employee training, PLU/SKU setup, signage, sales tracking and analysis, and coordination among store management.➤ Manage existing and onboard new distribution with broadline and specialty distributors, and review and move direct business to distributors.➤ Ensure contract feeders (Compass, Sodexo, Sysco) programs and rebatecontracts are updated and properly maintained.➤ Forecast annual business volume and SKUs for production.

Oversaw market debut and expansion for this startup from the creator of Terra Chips and ALEXIA Foods. ➤ Created, initiated, and implemented a total food service plan for entry into the food service arena and built brand from $0 to $2+ million in annual sales in first year.➤ Successfully sold into Jamba Juice, coffee companies (Starbucks, Seattle’s Best), Marble Slab, C&U, B&I, vending, national/theme parks, AMC theatres, travel and leisure segment, and casinos.➤ Sold limited SKU opportunities to specific segment including Grocery Outlet, Amelia’s, secondary retailers in remote areas, and correctional facilities. ➤ Collaborated with VPs on various aspects of retail and Costco business.➤ Built P&L distribution and direct pricelists for targeted channel.➤ Engaged in R&D with quick service restaurants (QSRs) on custom product and flavor profiles.

Led market launch and sales growth initiatives for this new specialty niche snack concentrating on “hand to mouth” brand recognition through marketing events, food service venues, retail, and placement. Managed 7 western and Rocky Mountain states involving hiring a broker network. ➤ Developed and implemented a total food service plan for well-received marketplace entry.➤ Built and managed annual sales of $2 million in first 2 years.➤ Launched a “grass roots” sales initiative, including a concise P&L based on targeted territories.➤ Initiated product trade shows, events, and health fairs in campus and B&I environments.➤ Secured product distribution nationally with Compass/Foodbuy, Nordstrom eBars, major airlines, Paradise airport shops, and both specialty and mainstream distributors (Sysco, US Foods).➤ Onboarded UDS distributors in several regions and successfully moved cases of product through incentive programs (buy one, get one), route sales scheduling, sales rep education, and contests.

Oversaw successful regional and national sales for the nation’s largest pre-packaged food manufacturer. Managed and grew accounts within food service, airline and club channels of business, including focus on natural and specialty brands. ➤ Generated $5+ million in sales nationwide while increasing revenue by 15-20% annually.➤ Sold into large chains including New World Restaurant Group, Jason’s Deli, Hilton Hotels & Resorts, and Caesars Entertainment by implementing custom growth programs.➤ Sold raw ingredient to manufacturers (Amy’s Kitchen, Seeds of Change) for branded/private labeling.➤ Developed and maintained national airline accounts including JetBlue, Alaska, United, and Song including the introduction and placement of several new product lines.➤ Executed private label distributor brand placement into multiple Sysco houses involving broker presentations and training, and sales to key targeted customer segments.➤ Integrated newly acquired brands into distribution while generating new sales, customers, and brokers.

Regional sales for this producer of a line of handmade hors d’oeuvres for the food service industry.➤ Increased sales by 40% within first six months.➤ Launched a new product line for the Western U.S. by capitalizing on established relationships with broker, distributor and operator networks.

National sales for this manufacturer of specialty sausage sold to food service clubs and the retail trade.➤ Initiated $2+ million in sales nationwide while increasing revenue by more than 10% annually.➤ Customized and implemented national contract for Sheraton Corporation with sales volume of $500k annually; Introduced product to Disney World property menus, generating $50K in sales along with significant brand exposure.➤ Initiated, planned, and executed large trade show events.