Debby Dennie Email & Phone Number

Delivered end-to-end planning and execution of Nortel's participation in public trade shows and private customer events.Managed budgets up $800K, keeping costs within budget parameters and delivering the highest viable return on investment.Teamed with Regional and Corporate Marketing to determine event strategy and objectives, event content, as well as event communications and measurement to strengthen awareness, consideration, and preference for Nortel solutions. Supported… Show more Delivered end-to-end planning and execution of Nortel's participation in public trade shows and private customer events.Managed budgets up $800K, keeping costs within budget parameters and delivering the highest viable return on investment.Teamed with Regional and Corporate Marketing to determine event strategy and objectives, event content, as well as event communications and measurement to strengthen awareness, consideration, and preference for Nortel solutions. Supported customer user groups, providing the most effective ways to deliver value to this group through events, online communications, monthly Webcasts, and other customer outreach avenues. Show less

Manager, Branding and Communications Strategies Coordinated and implemented Enterprise Solutions branding, naming, and communications strategies.Ensured uniform application of corporate branding standards and consistent implementation of Nortel Networks as the master brand. Assisted product marketing teams on development and approval of new product naming.

Assured an integrated marketing communications plan and message synergy across various disciplines: advertising; branding; research; marketing; analyst, consultant, and press relations; Internet/intranet; marketing collateral; tradeshows and events; Webcasts.Developed and executed Integrated Marketing Communications strategy for the Enterprise and Small-to-Medium Business lines of business, maximizing opportunities to grow market and mind share.Supervised team of five in marketing… Show more Assured an integrated marketing communications plan and message synergy across various disciplines: advertising; branding; research; marketing; analyst, consultant, and press relations; Internet/intranet; marketing collateral; tradeshows and events; Webcasts.Developed and executed Integrated Marketing Communications strategy for the Enterprise and Small-to-Medium Business lines of business, maximizing opportunities to grow market and mind share.Supervised team of five in marketing communications planning and execution.Received designation by Corporate Marketing VP as a Nortel Key Resource among peers. Show less

Initiated and managed development of comprehensive, cross-function Integrated Marketing Communications plans to achieve Enterprise Data Networks' marketing and sales goals. Partnered with Product Marketing, Channel Marketing, Public and Analyst Relations, Advertising, Events, Call Center, and Internet/Intranet primes. Teamed with Marketing Directors in development and adoption of new product branding recommendations.

Developed Creative Strategy Briefs for advertising agency direction in production of print, radio, and trade show advertising to support multiple product portfolios. Drove the creation of a streamlined lead generation process and lead tracking system through the Nortel Call Center. Teamed with ad agency media planners in development of targeted media buy for print advertising. Directed brand advertising awareness research, which showed a year-over-year increase.

Authored and delivered internal communications for Multimedia Communications Systems (MCS) Product Marketing.Collaborated with external communications prime to ensure consistency in positioning and messaging. Tracked and distributed media coverage. Interfaced the Nortel Advertising team and Nortel's advertising agency on development of MCS print advertising.

Supported Vice-President, Corporate Communications, in management of global advertising, media relations, corporate identity, employee communications, corporate contributions, and special events.

Assisted with contract analysis, loan acquisition, and development of commercial real estate projects for developer with $600 million real estate portfolio in

Held several positions throughout 13-year career, with the last eight years being a Corporate Services Specialist in the Risk Management Department, responsible for investigation and disposition of liability claims made against the company.